You will find that people who slag BB off, havent actually watched it. (or they will say 'I watched it for a few mins once'..!!?)
As a former professional psychologist, I find BB fascinating and highly entertaining as well. The interplay between the characters and the spontaneous nature of the whole event, guided by BB itself tells me far more about the human psyche than any number of soap operas.(for eg).
As a field study it would be invaluable, but apart from that, it's just very good entertainment as well!.
Eg Helen. She is so obviously smitten by Paul, yet I think she knows inside it is'nt going to go anywhere. Paul , since he has been out, has been constantly making excuses as to why they wont get together 'just yet'. Yes..he says he will 'go for a drink' with her, but he wont commit himself at all. I dont think anything is ever going to happen between them as far as Paul is concerned.
I hope Helen wins as well, she'd be so thrilled, but I think Brian will win it, which is ok as well, as he's a genuinly funny/nice chap, if a bit ascerbic now and then
Mike