Today's Ofcom Market Report has a bit about music, and it shows how much competition music channels face from online/other services.
It also proves that video hasn't killed the radio star... but Youtube seems to be killing music TV. (Happy 32nd Birthday, MTV).
Ways of Listening to Music amongst 16-24 year olds
Online Video (eg. YouTube) 77%
MP3 Player 74%
Radio 52%
Mobile/smartphone 45%
Internet streaming service (eg. Spotify) 33%
Hi-Fi system 27%
TV Music Channels 23%
Online ‘personalised radio’ service (eg. Pandora) 3%
Music TV is more popular amongst 25-34 year olds where it rises to 30%.
Source: Page 226
http://stakeholders.ofcom.org.uk/bin...013_UK_CMR.pdf
It also proves that video hasn't killed the radio star... but Youtube seems to be killing music TV. (Happy 32nd Birthday, MTV).
Ways of Listening to Music amongst 16-24 year olds
Online Video (eg. YouTube) 77%
MP3 Player 74%
Radio 52%
Mobile/smartphone 45%
Internet streaming service (eg. Spotify) 33%
Hi-Fi system 27%
TV Music Channels 23%
Online ‘personalised radio’ service (eg. Pandora) 3%
Music TV is more popular amongst 25-34 year olds where it rises to 30%.
Source: Page 226
http://stakeholders.ofcom.org.uk/bin...013_UK_CMR.pdf




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