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Next weeks task...
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footygirl
21-05-2009
Next Weeks Teams

Kate
Howard
Lorraine


Debra
Yasmina
James
paglialite
22-05-2009
Originally Posted by Bob22A:
“Well they surely cannot do worse then this week. How an earth they thought it was sensible to select the birthing pool beats me. A simple bit of reasearch would show they were on a hiding to nothing with it.

Typical Total number of Biths in UK 700,000 a year
Typical number of Home births 14,000
Typical number of home water births 140

So they have a target market of about a 140 people.
How many are likely to turn up at that exhibition perhaps 1 or 2 if they are lucky

It was just stupid.”

With all due respect, not as stupid as your assumptions.

The target market actually consists of all the women/couples who have home births (as they will be thinking about the option of water births) plus a considerable amount of those who end up having hospitable births (as they will be thinking about the option of home births).

With a little bit of research, a decent selling technique and some James-like enthusiasm the birth pools could be sold to people who have never even previously thought about a home birth.

The true target market therefore is more than 700,000 - as it will also include many women who are still at the planning stage but won't be giving birth during the next 12 months.

You're fired!
MARTYM8
22-05-2009
Originally Posted by footygirl:
“Next Weeks Teams

Kate
Howard
Lorraine


Debra
Yasmina
James”

Anyone betting on a Kate Howard Lorraine win - just think they would perform better on a shopping channel.

We shall see but I'm thinking Debra or James are for the taxi next week.
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