given how Setanta's demise brought about a drastic reduction in value for EPL/SPL live rights, and ch5/ch4/ITV have reduced income from advertising revenue, these matches clearly have little value to them. The second legs have something at stake - much more (in broadcast value) than the first leg.
The question I'd beg - if Everton FC have it being broadcast live to website subscribers, how much more expensive would it be to have it broadcast live on TV? The club MUST be making a loss, as fans could pay as little as £4 to watch this, and there can't be that many premium website subscribers for any premier league club.