Originally Posted by wolvesdavid:
“Strange. Why would a UK broadcaster give priority to a foreign domestic cricket competition, over one of the most popular clubs in England playing in a QF of a European competition? I don't think if it came down to it they would.”
But if they pick both 8:05 ties, then they get to show both events, instead of having Europa League at 5pm and IPL online, leaving nothing on ITV 4 before or after the match. This is a weaker schedule and the all day share will be less. Having IPL, followed by Europa League creates a stronger schedule for that day on ITV 4.
Which schedule is better:
3pm - IPL
7:30pm - Europa League
Or:
Before 4:30pm - Police, Camera, Action and other filler
4:30pm - Europa League
7:45pm - filler
3 hours of live sport (which rates higher than usual programming) or 7 hours. It seems like a no brainer to me.