Originally Posted by Steve Williams:
“Well, yes, Friday is the big storyline - but there's no need to announce it like that, though, is there? If anything you don't want to mention a date so people have to watch them all waiting for it to happen.”
“Well, yes, Friday is the big storyline - but there's no need to announce it like that, though, is there? If anything you don't want to mention a date so people have to watch them all waiting for it to happen.”
EastEnders has a pretty consistent audience, so the viewing figures will be high regardless - people aren't suddenly going to switch off and say "I'm not watching this again until the 4th September". The purpose of the dated trailer is to draw in extra viewers to what should be a major storyline, as happened with the campaign for the "Archie & Peggy's wedding/Dannielle" episode earlier this year.






- or two-thirds in this case. That's like buying a novel and reading it from the start of chapter 4. (Although, obviously, I understand if it's the first half that they watch cos they'll be switching off cos they think it's rubbish.)