Originally Posted by ZoeMcCallister:
“Surely ITV knew though that The Fixer was never capable of getting more than 4m on a Tuesday night, traditionally ITV's weakest night? It was up against a crime drama and 2 new shows on BBC2 and CH4 which were guaranteed to get big viewers. It would easily get 4m+ on a Friday night and I can't see the theory in putting it on Tuesdays when Fridays are completely free. It seems as if ITV are doing a Heartbeat and want it to be axed.”
No, putting it on Fridays would be a complete balls-up as Strictly Come Dancing will be airing on two consecutive Fridays in a couple of weeks, which would have sent The Fixer crashing below 3m. It was never going to set the world alight on a Tuesday, but it's the best slot for it, as Sunday/Monday have Waking The Dead, Wednesday has football, Thursday has The Bill and Friday will have SCD, so if anything they are protecting it, and trying to nurture it. They'll be OK with last night's result, as the last series ended with 3.3m (and the previous episode got 4.0m), and will probably promote it a lot to try and get people to stick with it.
I can see ITV showing more drama on Tuesdays in the future as they don't have football there any more. I can see the next series of Doc Martin airing on Tuesdays too, and doing very well there.
Millionaire being beaten by Coast is a bit of a surprise though, although it still did OK.