Originally Posted by Jonwo:
“I would like to see more non crime dramas similar to Life Begins, Doc Martin and Cold Feet.”
Same here. I hear that Married, Single, Other will be a new drama coming to ITV soon - early 2010 maybe? Apparently it will be similar to Cold Feet. Let's hope that is successful and sparks some more ideas for drama. I loved Peak Practice, Footballers Wives, Bad Girls and At Home With The Braithwaites back in the day.
ITV need to have a new successful slate of drama, in which they can have drama series that can return year on year for a 16 episode maximum run and be reliable, solid bankers when it comes to bringing in the ratings. 5 million + would be really decent. They have their crime dramas sorted, but most of what they show are three parters or one offs. They need to have some returning series in the mix.
Entertainment and reality is sorted for them, for the moment. They need to get their drama sorted and they need to let the general public know that the new drama they provide is of the very best quality, in order to get the viewers to tune in. Promotion on billboards, in cinemas etc would be a really brilliant start.
I think their attitude to drama at the moment isn't that great. It's as if they are slotting in dramas because they need to fill the airtime and they don't have that attitude towards shows like The X Factor, I don't think. Of course they need to fill the airtime, but ITV need to show they genuinely care for the dramas they show, then maybe viewers would be more inclined to watch. I think that could be partly why ratings for their new dramas are so poor, because ITV don't always show that they are proud of their drama offerings.
An example is The Fixer. Great drama but poorly promoted and it just seemed to be shoved in a Tuesday 9pm slot, as it "needs to be shown". Also, Blue Murder has meant to have been on air for a while now, but it seems ITV chop and change when they wished for it to air, without really a care or thought.