First I should say that these are just my opinions and it would be nice to hear others, and that whist a lot of people have a favourite network to please try and be as unbiased as possible. In these reviews I'm thinking about things mainly from a company performance point of view, obviously peoples personal experiences will vary, but I hope this is a fair assessment of all 5.
Vodafone - Britain's first mobile network which started off fresh thinking and with some real entrepreneurship really punching BT in the early days and still has a lot of the 'get up and go' that it started with. Very good customer service, good coverage and overall known quality, if a little on the pricey side.
T-mobile - changed hands many times, from Mercury to One to One and so on etc, now up for sale again this network has struggled since the start. Has never had very good coverage, customer service is / was nothing special. They are now looking to exit the UK, with the joint network sharing deal with 3 should have much improved coverage in the future and if the new owner is Vodafone (most likely) it will have 1) a new name 2) great customer service 3) great coverage. One to watch in the future.
3 - started on 03/03 with the aim of being a 3g only network. Have rapidly expanded 3g coverage to levels higher than any other network, the driver for this is because they have to pay a 2g network for calls that fall back from 3g to 2g. Plans to have 99% population coverage of 3g by the end of 2010. It struggled with coverage a little in earlier years especially with handsets that didn't cope with the 2g / 3g switch with a live call, however this has improved a lot recently. A poor reputation for customer service which lets it down. Really carved out a market for itself with mobile broadband - the biggest mobile broadband provider in the UK whilst the smallest voice network by customer numbers. Due to the later network build the network was built with data in mind unlike the other networks who have had to adapt.
o2 - This network has history, was Cellnet, the network that launched just a few months after Vodafone to become the 2nd mobile network in the UK, BT launched it in partnership with Securicor. BT then de-merged it and it became part of mmo2 to be bought by Telefonica and become o2. They have the most subscribers in the UK, thanks in no small part to the Apple iphone exclusivity deal. There is not much between the 'big 4' in terms of numbers, but the iphone has tipped the numbers in favour of o2. Customer service seems to be fairly good, of late they have had a number of embarrassing data outages and the network has the least 3g coverage of any network in the UK but does seem have have solid 2g coverage.
Orange - started with a unique ad campaign that was really innovative and one of the first of a kind. Orange was very powerful and forward thinking in it's early days. In the 1990's Orange was 'the' network to be on. It used to have very good customer service and good coverage, but since being sold to the French has lost it's way a little. These days Orange seems to have lost the magic it once had that made it something special and it's now very much just a fair standard all round. Orange has struggled to get itself together with data plans and mobile broadband, but is now starting to make some improvements and catch up a bit.
I'd like to hear others thoughts, memories and what you think will happen to the 5 networks as things start to consolidate or as time moves on. Who will be the winners and losers.
Vodafone - Britain's first mobile network which started off fresh thinking and with some real entrepreneurship really punching BT in the early days and still has a lot of the 'get up and go' that it started with. Very good customer service, good coverage and overall known quality, if a little on the pricey side.
T-mobile - changed hands many times, from Mercury to One to One and so on etc, now up for sale again this network has struggled since the start. Has never had very good coverage, customer service is / was nothing special. They are now looking to exit the UK, with the joint network sharing deal with 3 should have much improved coverage in the future and if the new owner is Vodafone (most likely) it will have 1) a new name 2) great customer service 3) great coverage. One to watch in the future.
3 - started on 03/03 with the aim of being a 3g only network. Have rapidly expanded 3g coverage to levels higher than any other network, the driver for this is because they have to pay a 2g network for calls that fall back from 3g to 2g. Plans to have 99% population coverage of 3g by the end of 2010. It struggled with coverage a little in earlier years especially with handsets that didn't cope with the 2g / 3g switch with a live call, however this has improved a lot recently. A poor reputation for customer service which lets it down. Really carved out a market for itself with mobile broadband - the biggest mobile broadband provider in the UK whilst the smallest voice network by customer numbers. Due to the later network build the network was built with data in mind unlike the other networks who have had to adapt.
o2 - This network has history, was Cellnet, the network that launched just a few months after Vodafone to become the 2nd mobile network in the UK, BT launched it in partnership with Securicor. BT then de-merged it and it became part of mmo2 to be bought by Telefonica and become o2. They have the most subscribers in the UK, thanks in no small part to the Apple iphone exclusivity deal. There is not much between the 'big 4' in terms of numbers, but the iphone has tipped the numbers in favour of o2. Customer service seems to be fairly good, of late they have had a number of embarrassing data outages and the network has the least 3g coverage of any network in the UK but does seem have have solid 2g coverage.
Orange - started with a unique ad campaign that was really innovative and one of the first of a kind. Orange was very powerful and forward thinking in it's early days. In the 1990's Orange was 'the' network to be on. It used to have very good customer service and good coverage, but since being sold to the French has lost it's way a little. These days Orange seems to have lost the magic it once had that made it something special and it's now very much just a fair standard all round. Orange has struggled to get itself together with data plans and mobile broadband, but is now starting to make some improvements and catch up a bit.
I'd like to hear others thoughts, memories and what you think will happen to the 5 networks as things start to consolidate or as time moves on. Who will be the winners and losers.




