Orange and T-Mobile UK to merge

Martin Phillp · 08-09-2009, 11:30

Orange is the stronger brand, but I think the merged company will want a fresh start and rebrand to gain new customers who may have not gone for either an Orange or T-Mobile contract.

plymouthbloke1974 · 08-09-2009, 11:48

I expect T-Mobile letters/bills etc to state at the bottom "An Orange Company". In much the same way as O2 state they are a Telefonica company at the bottom of thier literature.

Then in 18 months, the T-Mobile brand will vanish.

The Orange brand will NEVER leave the UK.

Appleseed · 08-09-2009, 11:58

Quote:

Originally Posted by M. Tourette

I think you might find it is a fruit as well.
Personally I would rather the name Orange be used instead of Tmobile - which is just awkward in it's sound.

I just hope this can sway Apple to join in with Orange in the UK now so it's customers can get iPhones.

Yeah, I just used one example of the word 'Orange' to get my point across. I didn't feel the need to patronise people here by explaining that an orange is also a fruit.
However, the naming a the new company will, for now, remain a mystery.

Ricardodaforce · 08-09-2009, 12:16

Quote:

Originally Posted by chinchin

Remember this prediction. It will be Orange and the T-Mobile name will disappear!

Check out post 3.

TheSoulBrother · 08-09-2009, 12:30

Quote:

Originally Posted by Martin Phillp

Orange is the stronger brand, but I think the merged company will want a fresh start and rebrand to gain new customers who may have not gone for either an Orange or T-Mobile contract.

You don't throw away all of that brand equity. A fresh start doesn't make much sense when you have 30m+ customers.

goomba · 08-09-2009, 13:08

Quote:

Originally Posted by plymouthbloke1974

The Orange brand will NEVER leave the UK.

They have been very close in the past to rebranding to French Telecom. I filled in a survey at the time from them investigating the brand image of FT.

pinkfoot2 · 08-09-2009, 13:18

Quote:

Originally Posted by TheBigM

I guess you haven't heard the saying about apples and oranges? Along the lines of chalk and cheese?

I would have thought a three-way merger of Virgin Mobile, T-Mobile and 3 would be best.

.

If Three comes anywhere near the deal I'm off.... Despise the service and operstion with a passion....

LostFool · 08-09-2009, 13:20

Quote:

Originally Posted by Martin Phillp

Orange is the stronger brand, but I think the merged company will want a fresh start and rebrand to gain new customers who may have not gone for either an Orange or T-Mobile contract.

Orange may be a stronger brand in the UK but T-Mobile is solid around the world. It all depends if the marketing wonks want to tie into a global brand or have something specific to the UK market.

How about bringing back One2One?

pinkfoot2 · 08-09-2009, 13:29

Quote:

Originally Posted by LostFool

How about bringing back One2One?

AAAARRRRGGGHHHHHH Old Everton shirts would be current then.... scary, mind you it'd save the blue shyte some money on 2012's kit....chuckle

goomba · 08-09-2009, 13:41

Quote:

Originally Posted by LostFool

Orange may be a stronger brand in the UK but T-Mobile is solid around the world. It all depends if the marketing wonks want to tie into a global brand or have something specific to the UK market.

There are more Orange networks or Orange branded networks than T-Mobile ones around the world. With the ISP branded as Orange as well it would be the one to be kept I would have thought.

iRuss · 08-09-2009, 14:00

They'll merge in to a new brand - for definite.

plymouthbloke1974 · 08-09-2009, 14:09

Quote:

Originally Posted by iRuss

They'll merge in to a new brand - for definite.

I'm telling you, they won't.

iRuss · 08-09-2009, 14:16

Quote:

Originally Posted by plymouthbloke1974

I'm telling you, they won't.

And I'm telling you they will.

Appleseed · 08-09-2009, 14:21

Quote:

Originally Posted by iRuss

And I'm telling you they will.

You don't know anything for sure, you're just guessing as to what will happen based upon (possibly) other mergers/deals.

So instead of all the 'yes they will, no they won't' crap, lets wait and see what occurs?

iRuss · 08-09-2009, 14:55

Quote:

Originally Posted by Appleseed

You don't know anything for sure, you're just guessing as to what will happen based upon (possibly) other mergers/deals.

Absolutely but when someone as equally unqualified as myself tells me I'm wrong, I'm not just going to sit back.

plymouthbloke1974 · 08-09-2009, 15:07

Quote:

Originally Posted by iRuss

Absolutely but when someone as equally unqualified as myself tells me I'm wrong, I'm not just going to sit back.

Do you work for either of the companies concerned?

No. Didn't think so.

Think I am a little more qualified than you.

iRuss · 08-09-2009, 15:09

Quote:

Originally Posted by plymouthbloke1974

Do you work for either of the companies concerned?

No. Didn't think so.

Think I am a little more qualified than you.

Tmobile Customer Services based at Merthyr Tydfil since 2006, Your point is?

Appleseed · 08-09-2009, 15:20

Quote:

Originally Posted by iRuss

Absolutely but when someone as equally unqualified as myself tells me I'm wrong, I'm not just going to sit back.

Quote:

Originally Posted by iRuss

They'll merge in to a new brand - for definite.

Quote:

Originally Posted by plymouthbloke1974

Do you work for either of the companies concerned?

No. Didn't think so.

Think I am a little more qualified than you.

OK, I assume you work for one or other of them?
What do you think is going to happen and why?
You say that orange will NEVER leave. Why not? T-Mobile and Orange have business all over the world so why wouldn't a new name for the combined business in the UK be a goer?
I personally think it's be a great business move to merge and create a new, fresh name for the company.

Appleseed · 08-09-2009, 15:22

Quote:

Originally Posted by iRuss

Tmobile Customer Services based at Merthyr Tydfil since 2006, Your point is?

Really? Give me your direct number then, I never get through to anyone other than a foreign call centre.

iRuss · 08-09-2009, 15:26

Quote:

Originally Posted by Appleseed

OK, I assume you work for one or other of them?
What do you think is going to happen and why?
You say that orange will NEVER leave. Why not? T-Mobile and Orange have business all over the world so why wouldn't a new name for the combined business in the UK be a goer?
I personally think it's be a great business move to merge and create a new, fresh name for the company.

Incidentally the point I was making is he's just a frontline phone monkey like myself. Neither of us have any real idea how this will pan out, that sort of decision is make by people way over our heads. The difference being is I'm not going to embarrass myself by telling people in the same boat as myself that "I'm right, you're wrong" just out of nowhere. I made that comment above just to show how pointless his stance was.

Quote:

Originally Posted by Appleseed

Really? Give me your direct number then, I never get through to anyone other than a foreign call centre.

We don't have direct numbers but call before 10am for your best shot as getting through to the UK.

spursgalea · 08-09-2009, 16:11

sorry if I have missed it in the thread but I worried about my magic numbers. has anyone got any thoughts weather after the merger thay will keep magic numbers

Trangia · 08-09-2009, 16:30

Quote:

Originally Posted by Ricardodaforce

I wonder how it will be branded. Orange I would guess.

T-ango

or maybe

Orabile

plymouthbloke1974 · 08-09-2009, 16:45

Quote:

Originally Posted by iRuss

Incidentally the point I was making is he's just a frontline phone monkey like myself. Neither of us have any real idea how this will pan out, that sort of decision is make by people way over our heads. The difference being is I'm not going to embarrass myself by telling people in the same boat as myself that "I'm right, you're wrong" just out of nowhere. I made that comment above just to show how pointless his stance was.

OK, phone monkey I am (

), however being in the business since 1995 means that have gotten to know a lot of people in a lot of places, especially senior management, so please don't question my judgement.

I would quite happily go down Ladbrokes right now and stick £5,000 on Orange retaining the name.

iRuss · 08-09-2009, 17:05

You're not anywhere near the level of person who makes the decisions. You're welcome to your opinion (the world would be crap if that were not the case) but you're no closer to having an educated guess than me or any other Tmobile or Orange frontline staff.

Appleseed · 08-09-2009, 17:23

Quote:

Originally Posted by spursgalea

sorry if I have missed it in the thread but I worried about my magic numbers. has anyone got any thoughts weather after the merger thay will keep magic numbers

I would guess that whatever 'deal' you have now would carry on (for a while at least)
I'd also guess that when the merger is complete, some new 'deals' will be presented in the hope that people will move over to them.

08-09-2009, 16:11	#46
spursgalea Forum Member Join Date: Jan 2007 Posts: 1,153	magic numbers sorry if I have missed it in the thread but I worried about my magic numbers. has anyone got any thoughts weather after the merger thay will keep magic numbers

08-09-2009, 16:45	#48
plymouthbloke1974 Forum Member Join Date: Aug 2001 Location: Destination: Hard Brexit Posts: 6,368	Quote: Originally Posted by iRuss Incidentally the point I was making is he's just a frontline phone monkey like myself. Neither of us have any real idea how this will pan out, that sort of decision is make by people way over our heads. The difference being is I'm not going to embarrass myself by telling people in the same boat as myself that "I'm right, you're wrong" just out of nowhere. I made that comment above just to show how pointless his stance was. OK, phone monkey I am (), however being in the business since 1995 means that have gotten to know a lot of people in a lot of places, especially senior management, so please don't question my judgement. I would quite happily go down Ladbrokes right now and stick £5,000 on Orange retaining the name.

08-09-2009, 11:30	#26
Martin Phillp Forum Member Join Date: Sep 2001 Location: London Posts: 20,282	Orange is the stronger brand, but I think the merged company will want a fresh start and rebrand to gain new customers who may have not gone for either an Orange or T-Mobile contract.

08-09-2009, 11:48	#27
plymouthbloke1974 Forum Member Join Date: Aug 2001 Location: Destination: Hard Brexit Posts: 6,368	I expect T-Mobile letters/bills etc to state at the bottom "An Orange Company". In much the same way as O2 state they are a Telefonica company at the bottom of thier literature. Then in 18 months, the T-Mobile brand will vanish. The Orange brand will NEVER leave the UK.

08-09-2009, 11:58	#28
Appleseed Forum Member Join Date: Sep 2006 Location: Norfolk Posts: 3,673	Quote: Originally Posted by M. Tourette *I think you might find it is a fruit as well*. Personally I would rather the name Orange be used instead of Tmobile - which is just awkward in it's sound. I just hope this can sway Apple to join in with Orange in the UK now so it's customers can get iPhones. Yeah, I just used one example of the word 'Orange' to get my point across. I didn't feel the need to patronise people here by explaining that an orange is also a fruit. However, the naming a the new company will, for now, remain a mystery.

08-09-2009, 12:16	#29
Ricardodaforce Inactive Member Join Date: Oct 2005 Location: Alacant Posts: 7,773	Quote: Originally Posted by chinchin Remember this prediction. It will be Orange and the T-Mobile name will disappear! Check out post 3.

08-09-2009, 12:30	#30
TheSoulBrother Forum Member Join Date: May 2005 Posts: 2,940	Quote: Originally Posted by Martin Phillp Orange is the stronger brand, but I think the merged company will want a fresh start and rebrand to gain new customers who may have not gone for either an Orange or T-Mobile contract. You don't throw away all of that brand equity. A fresh start doesn't make much sense when you have 30m+ customers.

08-09-2009, 13:08	#31
goomba Forum Member Join Date: Mar 2007 Posts: 5,444	Quote: Originally Posted by plymouthbloke1974 The Orange brand will NEVER leave the UK. They have been very close in the past to rebranding to French Telecom. I filled in a survey at the time from them investigating the brand image of FT.

08-09-2009, 13:18	#32
pinkfoot2 Forum Member Join Date: Feb 2009 Location: Aintree, Liverpool Posts: 94	Quote: Originally Posted by TheBigM I guess you haven't heard the saying about apples and oranges? Along the lines of chalk and cheese? I would have thought a three-way merger of Virgin Mobile, T-Mobile and 3 would be best. . If Three comes anywhere near the deal I'm off.... Despise the service and operstion with a passion....

08-09-2009, 13:20	#33
LostFool Forum Member Join Date: May 2005 Posts: 59,737	Quote: Originally Posted by Martin Phillp Orange is the stronger brand, but I think the merged company will want a fresh start and rebrand to gain new customers who may have not gone for either an Orange or T-Mobile contract. Orange may be a stronger brand in the UK but T-Mobile is solid around the world. It all depends if the marketing wonks want to tie into a global brand or have something specific to the UK market. How about bringing back One2One?

08-09-2009, 13:29	#34
pinkfoot2 Forum Member Join Date: Feb 2009 Location: Aintree, Liverpool Posts: 94	Quote: Originally Posted by LostFool How about bringing back One2One? AAAARRRRGGGHHHHHH Old Everton shirts would be current then.... scary, mind you it'd save the blue shyte some money on 2012's kit....chuckle

08-09-2009, 13:41	#35
goomba Forum Member Join Date: Mar 2007 Posts: 5,444	Quote: Originally Posted by LostFool Orange may be a stronger brand in the UK but T-Mobile is solid around the world. It all depends if the marketing wonks want to tie into a global brand or have something specific to the UK market. There are more Orange networks or Orange branded networks than T-Mobile ones around the world. With the ISP branded as Orange as well it would be the one to be kept I would have thought.

08-09-2009, 14:00	#36
iRuss Forum Member Join Date: Mar 2009 Posts: 470	They'll merge in to a new brand - for definite.

08-09-2009, 14:09	#37
plymouthbloke1974 Forum Member Join Date: Aug 2001 Location: Destination: Hard Brexit Posts: 6,368	Quote: Originally Posted by iRuss They'll merge in to a new brand - for definite. I'm telling you, they won't.

08-09-2009, 14:16	#38
iRuss Forum Member Join Date: Mar 2009 Posts: 470	Quote: Originally Posted by plymouthbloke1974 I'm telling you, they won't. And I'm telling you they will.

08-09-2009, 14:21	#39
Appleseed Forum Member Join Date: Sep 2006 Location: Norfolk Posts: 3,673	Quote: Originally Posted by iRuss And I'm telling you they will. You don't know anything for sure, you're just guessing as to what will happen based upon (possibly) other mergers/deals. So instead of all the 'yes they will, no they won't' crap, lets wait and see what occurs?

08-09-2009, 14:55	#40
iRuss Forum Member Join Date: Mar 2009 Posts: 470	Quote: Originally Posted by Appleseed You don't know anything for sure, you're just guessing as to what will happen based upon (possibly) other mergers/deals. Absolutely but when someone as equally unqualified as myself tells me I'm wrong, I'm not just going to sit back.

08-09-2009, 15:07	#41
plymouthbloke1974 Forum Member Join Date: Aug 2001 Location: Destination: Hard Brexit Posts: 6,368	Quote: Originally Posted by iRuss Absolutely but when someone as equally unqualified as myself tells me I'm wrong, I'm not just going to sit back. Do you work for either of the companies concerned? No. Didn't think so. Think I am a little more qualified than you.

08-09-2009, 15:09	#42
iRuss Forum Member Join Date: Mar 2009 Posts: 470	Quote: Originally Posted by plymouthbloke1974 Do you work for either of the companies concerned? No. Didn't think so. Think I am a little more qualified than you. Tmobile Customer Services based at Merthyr Tydfil since 2006, Your point is?

08-09-2009, 15:20	#43
Appleseed Forum Member Join Date: Sep 2006 Location: Norfolk Posts: 3,673	Quote: Originally Posted by iRuss Absolutely but when someone as equally unqualified as myself tells me I'm wrong, I'm not just going to sit back. Quote: Originally Posted by iRuss They'll merge in to a new brand - for definite. Quote: Originally Posted by plymouthbloke1974 Do you work for either of the companies concerned? No. Didn't think so. Think I am a little more qualified than you. OK, I assume you work for one or other of them? What do you think is going to happen and why? You say that orange will NEVER leave. Why not? T-Mobile and Orange have business all over the world so why wouldn't a new name for the combined business in the UK be a goer? I personally think it's be a great business move to merge and create a new, fresh name for the company.

08-09-2009, 15:22	#44
Appleseed Forum Member Join Date: Sep 2006 Location: Norfolk Posts: 3,673	Quote: Originally Posted by iRuss Tmobile Customer Services based at Merthyr Tydfil since 2006, Your point is? Really? Give me your direct number then, I never get through to anyone other than a foreign call centre.

08-09-2009, 15:26	#45
iRuss Forum Member Join Date: Mar 2009 Posts: 470	Quote: Originally Posted by Appleseed OK, I assume you work for one or other of them? What do you think is going to happen and why? You say that orange will NEVER leave. Why not? T-Mobile and Orange have business all over the world so why wouldn't a new name for the combined business in the UK be a goer? I personally think it's be a great business move to merge and create a new, fresh name for the company. Incidentally the point I was making is he's just a frontline phone monkey like myself. Neither of us have any real idea how this will pan out, that sort of decision is make by people way over our heads. The difference being is I'm not going to embarrass myself by telling people in the same boat as myself that "I'm right, you're wrong" just out of nowhere. I made that comment above just to show how pointless his stance was. Quote: Originally Posted by Appleseed Really? Give me your direct number then, I never get through to anyone other than a foreign call centre. We don't have direct numbers but call before 10am for your best shot as getting through to the UK.

DS Forums

Orange and T-Mobile UK to merge

08-09-2009, 16:30	#47
Trangia Forum Member Join Date: Jun 2009 Posts: 12	Quote: Originally Posted by Ricardodaforce I wonder how it will be branded. Orange I would guess. T-ango or maybe Orabile

08-09-2009, 17:05	#49
iRuss Forum Member Join Date: Mar 2009 Posts: 470	You're not anywhere near the level of person who makes the decisions. You're welcome to your opinion (the world would be crap if that were not the case) but you're no closer to having an educated guess than me or any other Tmobile or Orange frontline staff.

08-09-2009, 17:23	#50
Appleseed Forum Member Join Date: Sep 2006 Location: Norfolk Posts: 3,673	Quote: Originally Posted by spursgalea sorry if I have missed it in the thread but I worried about my magic numbers. has anyone got any thoughts weather after the merger thay will keep magic numbers I would guess that whatever 'deal' you have now would carry on (for a while at least) I'd also guess that when the merger is complete, some new 'deals' will be presented in the hope that people will move over to them.