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Orange and T-Mobile UK to merge


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Old 09-09-2009, 14:03
Jay23Sx
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If Three comes anywhere near the deal I'm off.... Despise the service and operstion with a passion....
The Register have already mentioned that Three are in the mix. Mainly because they have a 2G roaming agreement with Orange and a 3G network sharing agreement with T-Mobile. That will be three operators, to become two at some point, all sharing a network (and Virgin piggy backing on all of it).

Should mean better coverage for all.
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Old 09-09-2009, 14:27
MsCongeniality
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.....

Last edited by MsCongeniality : 09-09-2009 at 14:30. Reason: duplicate post
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Old 09-09-2009, 14:29
MsCongeniality
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I changed from orange to t-mobile because orange's customer service sucked.
I really like the t-mobile tariffs too. Presently 1400 anybody anytime minutes, unlimited texts, free calls between my daughter and me which don't reduce my monthly allowance either and 1gb internet usage for under £30. I remember orange's internet tariffs being exorbitant too.
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Old 09-09-2009, 14:38
Jay23Sx
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I changed from orange to t-mobile because orange's customer service sucked.
I really like the t-mobile tariffs too. Presently 1400 anybody anytime minutes, unlimited texts, free calls between my daughter and me which don't reduce my monthly allowance either and 1gb internet usage for under £30. I remember orange's internet tariffs being exorbitant too.
Don't get to worried just yet, remember if it gets the go ahead they said that they will operate as two seperate companies for at least 18 months so you don't have to worry yet.
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Old 09-09-2009, 14:57
clonmult
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Don't get to worried just yet, remember if it gets the go ahead they said that they will operate as two seperate companies for at least 18 months so you don't have to worry yet.
Its going to take them that kinda of time to actually figure out ....
- how to get the operations to work "together" (ie. network sharing)
- possibly work out the mvno details with Virgin and 3 (who will both want to re-negotiate better deals)
- figure out a suitable name for the now pink fruity operator

I've worked at Telcos that have undergone merges, and have been involved in some of the application integration - it can be an utter nightmare. And from what I know of the T-mobile systems, they aren't exactly the best designed out there ....
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Old 09-09-2009, 16:41
Darobi
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I don't think O2 will be to happy with this as it leaves them bottom of the pile with the 3G frequency split.

Three 3x5meg chunks back to back = 15meg spread
Voda 2x5 meg + 1x5 meg = 15 meg spread
Orange/t-mob 2x5megs each= 20meg spread

O2 2x5meg = 10meg spread

I can see the 3G frequency that orange/t-mobile have being split up and sold again, most likely 5meg possibly 10 meg.
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Old 09-09-2009, 17:02
Steven L Hunter
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I think they should keep Orange as the branding as it is well known over the cinemas etc from their adverts but I think that Orange should get rid of that awful voice they have and change it to the T-Mobile one they have it sounds much more professional.
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Old 09-09-2009, 17:53
will2348
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I think they should keep Orange as the branding as it is well known over the cinemas etc from their adverts but I think that Orange should get rid of that awful voice they have and change it to the T-Mobile one they have it sounds much more professional.
I really like the name t-mobile, i don't know why, but if they merge with orange, does that mean all the awful orange branding all over my new phone, i think i will leave.
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Old 09-09-2009, 18:10
iRuss
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It's more than likely they'll use neither brand name.
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Old 09-09-2009, 18:15
Ricardodaforce
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It's more than likely they'll use neither brand name.
Yes and lose any benefit of pan-european brand identity. Imagine, all those millions Orange plough into the Tour de France wasted on their UK client base. Just an example.
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Old 09-09-2009, 18:56
sotek
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Yes and lose any benefit of pan-european brand identity. Imagine, all those millions Orange plough into the Tour de France wasted on their UK client base. Just an example.
But seeing as there is speculation that the parent companies could well seek to float the new venture in the medium term (say 3 years down the line) a totally separate identity may well be the most appropriate.

In addition, the identity of the Orange/T-Mobile joint venture is only important only the UK. It will have no impact on the European subsidiaries of each which will continue as before.
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Old 09-09-2009, 20:48
Ricardodaforce
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But seeing as there is speculation that the parent companies could well seek to float the new venture in the medium term (say 3 years down the line) a totally separate identity may well be the most appropriate.

In addition, the identity of the Orange/T-Mobile joint venture is only important only the UK. It will have no impact on the European subsidiaries of each which will continue as before.
I understand that, but the reason companies create global brands is so they can create generic marketing that can be tailored to each specific locale. O2 is really an exception to the rule.
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Old 09-09-2009, 20:52
Tom Joad
 
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What about the merged company having their HQ in Lancashire and rebranding the merged company - T'Orange!

I'll get my coat............
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Old 09-09-2009, 20:55
iRuss
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Yes and lose any benefit of pan-european brand identity. Imagine, all those millions Orange plough into the Tour de France wasted on their UK client base. Just an example.
18 months (at least) will give them plenty of time to make suitable arrangements.
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Old 09-09-2009, 20:57
edgexedge
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they will either go with the Orange brand, or a completely new one
T-Mobile is simply not as strong a brand, & dosnt exist/expand into any other areas

T-Mobile broadband anyone?
Orange broadband, already exists


the owners of T-Mobile are looking to exit the UK market, so they have the bottom hand
it must also put a question mark on the rest of the T-Mobile networks in Europe, & maybe even in the US
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Old 09-09-2009, 21:21
Ray266
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I think T-Mobile as a brand will go in time if Orange becomes the brand I will leave them no question about that, ive never liked Orange the good thing about T-Mobile you get more from them on contract than most other networks.
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Old 09-09-2009, 21:41
Tadpole
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From reports over the last couple of years

Vodafone and Orange to share mobile phone networks (Feb 2007)

3UK and T-Mobile in 3G network share deal
(Dec 2007)

Orange UK and T-Mobile UK to merge
(Sep 2009)

How many of these deals will stand with the recent news? My guess is the merger/take-over is likely to be blocked by Europe, even though I'd be quite happy for it to go ahead personally.
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Old 09-09-2009, 22:01
Ricardodaforce
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18 months (at least) will give them plenty of time to make suitable arrangements.
Like? So, if the Orange brand is retained. How could France Telecom make "suitable arrangements" for the UK pertaining to their Orange sponsorship of Le Tour?
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Old 09-09-2009, 23:58
lamplite1c
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Lol, I prefer O-Mobile
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Old 10-09-2009, 00:07
magikmax
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What about a compromise between the two companies? I vote for

Pink

as the new brand name. It's a colour (in keeping with Orange being a colour), and it also reflects T-Mobile's branding (being largely pink).

In saying that, seeing as I left Orange for T-Mobile because of the service I had with them, I would be quite happy if the new company was to be called 'T-Mobile' and they dispensed with the Orange branding altogether.
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Old 10-09-2009, 00:24
lamplite1c
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What about Satsuma?? Or Kumquat (or however you spell it) pmsl, but if were staying with a fruity colour Lemon. . . very zesty "i bought a Lemon Today" Maby not lol
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Old 10-09-2009, 00:26
Aye Up
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Given Deutsche Telekon wanted to dispose of the T-Mobile brand in the UK it is more than likely once all investment and cost savings are complete Orange will remain the brand name, in terms of product portfolio, Orange's is considerable more diverse than that of T-Mobile. Furthermore in terms of engagement with the wide UK base Orange has the bigger foothold.

I could be wrong however, but it makes me wonder what this will do to "The Agenda" that was propagating throughout Orange, if the two companies do merge there will be some huge changes. I suspect as well however that offshoring will cease and T-Mobile's manila base will close for pay monthly.

This is all an educated guess, as the stronger of the two brands Orange will survive, France telecom will not want to kill off Orange in the UK nor anywhere else given it nearly killed the brand and has spent an awful amount of resources trying to rebuild it.

However am speculating, what worries me more is the job security. I have been employed by the company (Orange) near 10 months now and for everywhere there is an Orange shop there is a T-Mobile one close by. Which will be the first to go? I do not know.
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Old 10-09-2009, 00:48
iRuss
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Like? So, if the Orange brand is retained. How could France Telecom make "suitable arrangements" for the UK pertaining to their Orange sponsorship of Le Tour?
Different branding in different countries - seriously it's not rocket science. No need to make an issue out of something that isn't there.
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Old 10-09-2009, 07:16
Ricardodaforce
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Different branding in different countries - seriously it's not rocket science. No need to make an issue out of something that isn't there.
No are totally not understanding my point. Waaaay wide of the mark. And demonstrating a zero understand of marketing.
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Old 10-09-2009, 09:39
iRuss
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No are totally not understanding my point. Waaaay wide of the mark. And demonstrating a zero understand of marketing.
I (and others) have found offering a different viewpoint to you to be a total waste of time in the past, you only see things your own way so I'll leave it there. But feel free to bookmark this page and come back to it in 18 months' time and see who turned out to be right.
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