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Orange and T-Mobile UK to merge |
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#76 |
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Join Date: Oct 2003
Posts: 1,948
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If Three comes anywhere near the deal I'm off.... Despise the service and operstion with a passion....
Should mean better coverage for all. |
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#77 |
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Join Date: Jan 2007
Posts: 381
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.....
Last edited by MsCongeniality : 09-09-2009 at 14:30. Reason: duplicate post |
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#78 |
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Join Date: Jan 2007
Posts: 381
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I changed from orange to t-mobile because orange's customer service sucked.
I really like the t-mobile tariffs too. Presently 1400 anybody anytime minutes, unlimited texts, free calls between my daughter and me which don't reduce my monthly allowance either and 1gb internet usage for under £30. I remember orange's internet tariffs being exorbitant too.
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#79 |
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Join Date: Oct 2003
Posts: 1,948
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I changed from orange to t-mobile because orange's customer service sucked.
I really like the t-mobile tariffs too. Presently 1400 anybody anytime minutes, unlimited texts, free calls between my daughter and me which don't reduce my monthly allowance either and 1gb internet usage for under £30. I remember orange's internet tariffs being exorbitant too. ![]() |
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#80 |
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Join Date: Oct 2005
Location: UK
Posts: 3,291
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Don't get to worried just yet, remember if it gets the go ahead they said that they will operate as two seperate companies for at least 18 months so you don't have to worry yet.
- how to get the operations to work "together" (ie. network sharing) - possibly work out the mvno details with Virgin and 3 (who will both want to re-negotiate better deals) - figure out a suitable name for the now pink fruity operator I've worked at Telcos that have undergone merges, and have been involved in some of the application integration - it can be an utter nightmare. And from what I know of the T-mobile systems, they aren't exactly the best designed out there .... |
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#81 |
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Join Date: May 2006
Location: North Notts
Posts: 4,090
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I don't think O2 will be to happy with this as it leaves them bottom of the pile with the 3G frequency split.
Three 3x5meg chunks back to back = 15meg spread Voda 2x5 meg + 1x5 meg = 15 meg spread Orange/t-mob 2x5megs each= 20meg spread O2 2x5meg = 10meg spread ![]() I can see the 3G frequency that orange/t-mobile have being split up and sold again, most likely 5meg possibly 10 meg. |
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#82 |
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Join Date: Oct 2002
Posts: 10,517
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I think they should keep Orange as the branding as it is well known over the cinemas etc from their adverts but I think that Orange should get rid of that awful voice they have and change it to the T-Mobile one they have it sounds much more professional.
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#83 |
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Join Date: Jun 2008
Location: London
Posts: 1,418
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I think they should keep Orange as the branding as it is well known over the cinemas etc from their adverts but I think that Orange should get rid of that awful voice they have and change it to the T-Mobile one they have it sounds much more professional.
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#84 |
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Join Date: Mar 2009
Posts: 470
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It's more than likely they'll use neither brand name.
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#85 |
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Inactive Member
Join Date: Oct 2005
Location: Alacant
Posts: 7,773
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It's more than likely they'll use neither brand name.
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#86 |
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Join Date: Jun 2005
Posts: 3,200
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Yes and lose any benefit of pan-european brand identity. Imagine, all those millions Orange plough into the Tour de France wasted on their UK client base. Just an example.
In addition, the identity of the Orange/T-Mobile joint venture is only important only the UK. It will have no impact on the European subsidiaries of each which will continue as before. |
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#87 |
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Join Date: Oct 2005
Location: Alacant
Posts: 7,773
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But seeing as there is speculation that the parent companies could well seek to float the new venture in the medium term (say 3 years down the line) a totally separate identity may well be the most appropriate.
In addition, the identity of the Orange/T-Mobile joint venture is only important only the UK. It will have no impact on the European subsidiaries of each which will continue as before. |
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#88 |
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Posts: n/a
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Re-branding name
What about the merged company having their HQ in Lancashire and rebranding the merged company - T'Orange!
I'll get my coat............ |
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#89 |
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Join Date: Mar 2009
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Yes and lose any benefit of pan-european brand identity. Imagine, all those millions Orange plough into the Tour de France wasted on their UK client base. Just an example.
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#90 |
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Join Date: Sep 2008
Posts: 1,881
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they will either go with the Orange brand, or a completely new one
T-Mobile is simply not as strong a brand, & dosnt exist/expand into any other areas T-Mobile broadband anyone? Orange broadband, already exists the owners of T-Mobile are looking to exit the UK market, so they have the bottom hand it must also put a question mark on the rest of the T-Mobile networks in Europe, & maybe even in the US |
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#91 |
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Join Date: Sep 2007
Location: Leeds
Posts: 2,477
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I think T-Mobile as a brand will go in time if Orange becomes the brand I will leave them no question about that, ive never liked Orange the good thing about T-Mobile you get more from them on contract than most other networks.
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#92 |
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Join Date: Dec 2002
Location: Solihull, West Mids
Posts: 1,609
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From reports over the last couple of years
Vodafone and Orange to share mobile phone networks (Feb 2007) 3UK and T-Mobile in 3G network share deal (Dec 2007) Orange UK and T-Mobile UK to merge (Sep 2009) How many of these deals will stand with the recent news? My guess is the merger/take-over is likely to be blocked by Europe, even though I'd be quite happy for it to go ahead personally. |
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#93 |
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Join Date: Oct 2005
Location: Alacant
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18 months (at least) will give them plenty of time to make suitable arrangements.
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#94 |
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Join Date: Apr 2002
Location: Southampton
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#95 |
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Join Date: Aug 2005
Location: Scotlandshire
Posts: 786
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What about a compromise between the two companies? I vote for
Pink as the new brand name. It's a colour (in keeping with Orange being a colour), and it also reflects T-Mobile's branding (being largely pink). In saying that, seeing as I left Orange for T-Mobile because of the service I had with them, I would be quite happy if the new company was to be called 'T-Mobile' and they dispensed with the Orange branding altogether. |
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#96 |
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Join Date: Apr 2002
Location: Southampton
Posts: 358
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What about Satsuma?? Or Kumquat (or however you spell it) pmsl, but if were staying with a fruity colour Lemon. . . very zesty "i bought a Lemon Today" Maby not lol
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#97 |
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Join Date: Mar 2001
Location: North West
Posts: 4,885
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Given Deutsche Telekon wanted to dispose of the T-Mobile brand in the UK it is more than likely once all investment and cost savings are complete Orange will remain the brand name, in terms of product portfolio, Orange's is considerable more diverse than that of T-Mobile. Furthermore in terms of engagement with the wide UK base Orange has the bigger foothold.
I could be wrong however, but it makes me wonder what this will do to "The Agenda" that was propagating throughout Orange, if the two companies do merge there will be some huge changes. I suspect as well however that offshoring will cease and T-Mobile's manila base will close for pay monthly. This is all an educated guess, as the stronger of the two brands Orange will survive, France telecom will not want to kill off Orange in the UK nor anywhere else given it nearly killed the brand and has spent an awful amount of resources trying to rebuild it. However am speculating, what worries me more is the job security. I have been employed by the company (Orange) near 10 months now and for everywhere there is an Orange shop there is a T-Mobile one close by. Which will be the first to go? I do not know. |
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#98 |
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Join Date: Mar 2009
Posts: 470
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Like? So, if the Orange brand is retained. How could France Telecom make "suitable arrangements" for the UK pertaining to their Orange sponsorship of Le Tour?
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#99 |
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Inactive Member
Join Date: Oct 2005
Location: Alacant
Posts: 7,773
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Different branding in different countries - seriously it's not rocket science. No need to make an issue out of something that isn't there.
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#100 |
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Join Date: Mar 2009
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No are totally not understanding my point. Waaaay wide of the mark. And demonstrating a zero understand of marketing.
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