Does anyone know any reason why VM can't offer TV in non cabled areas in the same way as Tiscalli & BT Vision? At present they just offer a VM branded freeview box, whilst sending telephony and broadband down a 'phone line.
I would guess that it would cost more to run another system and also might confuse its core cable offering. If a few people saw a Virgin IPTV offering, they might assume the cable offering was the same.