Originally Posted by Nigel Goodwin:
“After more than three years, it would be nice to have more than the current limited amount, and the modern trend in TV watching is to use a PVR, so programming during the day isn't a problem.”
There has been a rather limited release of HD PVRs though, and they are still expensive.
As I said - it's a BBC Trust/Ofcom issue, probably more to do with the BBC being seen not to prioritise a service above other programming when that service is viewed by 10% of the households or less, and where there is a perception that money spent on a full-time HD channel is money that is not being spent of SD programmes that the majority can enjoy (bearing in mind that BBC HD cannot be received by the method most commonly used by viewers - terrestrial transmissions.
Not forgetting any concerns that the channel is not perceived as a direct threat to existing subscription channels (which is one reason why the Trust stipulated a maximum percentage of airtime that could be given over to films & sport for example).
It's all about perception & responsibility I feel. In the meantime, the preview loops (which are not meant to be watched as proper programming) are most likely doing a good job in selling HD to the shoppers - what better way of doing that than by showing clips of popular programmes (rather than complete programmes) so that the casual shopper might see a clip of a programme that he/she is familiar with in SD and can immediately see the difference. More HD sales/greater penetration will strengthen any case that the BBC has of increasing the hours.
Over the next few years, that limit will have to be reviewed. It must be a racing certainty that it will go full-time during the day some time after DSO is complete, leading to a point where that channel is joined by HD versions of BBC1 and BBC2 (as the BBC completes its plans to convert all new programming to HD). i guess that, at some point, it will be replaced by a HD version of one of the existing BBC channels. That surely has to be the most logical path.