The problem is the voting is done by the public. Therefore it was a foregone conclusion JLS would win those awards, since they have a big fanbase of teens who will vote tons for JLS to win...most of the other fanbases for the other artists will not have been as 'powerful' as the JLS fanbase. The only way for the awards to be fairer, to be honest, is with judges choosing the outcome. Otherwise it is just a popularity contest.