Originally Posted by D.M.N.:
“It seems slightly bizarre to me - not as many people watch now on Christmas Day as they used to, yet TV schedulers still put out big hitters - despite the fact that they could get bigger figures in other slots - i.e. in the run up to Xmas. Whether we'll see 26/27 million watching this year at Christmas, I dunno, but I doubt we will.”
Almost entirely to do with tradition, I expect. And the fact that TV watching on Christmas Day is unlike almost any other day, because it is - mostly - being viewed by reasonably large groups of people together.
This means the mainstream entertainment on the big couple of stations usually win out in the remote wars - and the multichannel shares collapse. Think about it:
- On his own, Dad might rather watch Sky Sports News
- On her own, the teenage daughter might rather watch a music channel.
- On her own, Grandma might prefer to watch Touch of Frost repeats on ITV4.
But put them all together, and mainstream entertainment like Doctor Who might just be what wins out.
A more pertinent figure would be to add up the totals watching the five terrestrials on Christmas Day, compared to a normal Sunday. Might still be a bit lower than the recent Sunday's fuelled by XF/IAC - but the gap will be smaller, at least.