Originally Posted by PJMillar:
“For the first 7 days of this month, where ITV has had its strongest schedule, these are the current primetime share averages:-
BBC1: 20.6%
ITV1: 30%
So, ITV1 currently in the lead in December, but can it stay like that? I wouldn't have thought so really, as I'm a Celebrity has come to an end, meaning ITV's weekday shares are likely to be lower.
It'll be a close run thing.”
It's going to be very close. Last year the first week in December was: 21.6% (BBC1)... 27.7% (ITV1) so a gap of about 6 points. For the entire month, it was quite a close average: 23.9% (BBC1)...23.1% (ITV1).
This month, ITV's already nearly 10 points ahead and this coming week will do better than last year due to the weekend X Factor treatment. So yeah, it's possible that ITV could sneak a December peak time win over BBC1.
Originally Posted by smile371:
“Oooh, That sounds like it is the best time it could have launched, has it ever started on a sunday before?”
A Big Brother series (celebrity or summer) has never started on a Sunday before. There's been some Sunday finals which have rated quite well, though.
But I don't think the CBB7 launch will break 5m this time around. The BBC and ITV possibly have good shows on that night (Wallander and Above Suspicion). BB's core audience might not be interested in those dramas, but I just can't see many casual viewers tuning in for the launch.
Originally Posted by square_eyes:
“So ITV this year will screen all 4 quarter finals, both semis and the final exclusively. That's quite a coup for one broadcaster, and a lot of football on top of Champions League, World Cup.
Wonder where the extra matches will go in the schedule ? ITV usually take their picks on Saturday evening or Sunday afternoon don't they ? Some FA Cup matches have aired on Setana on Friday evenings, so that's a possibility ?”
Yeah, quite a coup for ITV. Saturday 5pm-ish and Sunday 4pm-ish will be two of their match times without a doubt.
I suppose Friday's partly depend on what ITV is intending to air at 9pm on those weeks. If there's just repeats, then I think an 8:05pm kickoff time could happen. That means rescheduling the second Corrie episodes somewhere. But it might be too much hassle so they'll probably opt for the afternoon slot.