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Ratings Thread (Part 5)
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D.M.N.
13-12-2009
Originally Posted by Score:
“I've just been looking at the American Idol ratings for this year, to see how the two night final does over there, and what I found was very interesting:

Final Performances: 23.82m (8.6)
Final Results: 28.84m (10.0)

And here is the average for the previous five weeks:

Performances: 23.54m (8.2)
Results: 23.73m (8.2)

What this shows is that the ratings barely rose for the final performances, but shot up for the final results. Compared with the previous five weeks, the performances show was up by 1.2% (all total viewers), whereas the results were up by 21.5%. Last night's X Factor was up by 1.3% on the average for the previous five performances shows, so it's practically identical to Idol's increase. If the results increase by 21.5% on the average for the previous five weeks like Idol, that will put it at 16.7m. Whilst that looks too high, it's an interesting trend to note, and as X Factor has never ran a two night final before, comparisons with previous years are less significant. All might not be lost for that 18m peak.”

That's some very interesting analysis there Score. Thanks for that.

Were both Idol shows over two hours, or just one hour? It's going to be interesting to see the overnights tomorrow, that's for sure.

Originally Posted by GeorgeS:
“Dont forget Jedward are back tonight so the final should get a boost in addition to the usual higher Sunday night figures.”

If ITV have any sense they'd put Jedward on so they are on in the 9pm junction. I've got a feeling though, like in previous year's, SPOTY will over-run.
Score
13-12-2009
Originally Posted by D.M.N.:
“That's some very interesting analysis there Score. Thanks for that.

Were both Idol shows over two hours, or just one hour? It's going to be interesting to see the overnights tomorrow, that's for sure.”

The performances show was 1 hour and the results show was 2 hours. I wonder if it will follow that pattern, or if it'll just have a similar increase as usual (which would put it at 14.5m or so).
GeorgeS
13-12-2009
Nobody has figures for the ITV2 repeat. It ran 12-2am so should be in last nights figures, shouldn't it?
iaindb
13-12-2009
Originally Posted by CheekyTV:
“I saw the ITV News after The Comedy Awards and they said that the X Factor had been watched by 20 million...I though wow those figures came in rather quickly but how wrong could they be..ITN should deal with the facts and not make them up as they go along..lol
”

I didn't realise when people said 20 million, they meant the combined audience for the two nights.

I am sooo disappointed RobbieSykes isn't around to comment this morning.

Christmas parties is the reason the ratings are so "low"? But there aren't any Christmas parties this year. They've all been cancelled due to the recession. It says so in the papers


Seriuosly, I say there are there are two* reasons for the below expectations figure.

1) The finalists

Look at the final 2 from last year.

JLS have won MOBO awards this year earning credibility and recognition from their peers.

Alexandra Burke has blossomed as a pop performer this year. Her videos for Bad Boys and her new single (Can't remember the title. I only saw the video for the first time today) are on a par with anything that Beyonce or Kylie could do.

Now consider the final 2 from this year.

I've only heard Olly and Joe in clips shown on TV Burp, but it struck me that neither of them had either a particularly strong voice or much of a personality (unless that's just the effect that the X Factor format has on the contestants.)

2) The running time.

Four hours over two nights is a heck of a lot of padding. But the programme still attracted the sort of ratings that few programmes can acheive these days, so it was probably more valuable to ITV to take a slightly lower audience over a longer period of time. Their choice.

*or possible three. The tabloids being prone to exaggeration in order to sell the newspapers
Hotelier
13-12-2009
Some DS viewing figures for yesterday ...just as a matter of interest maybe..

Number of posts: 24,000. (no figures for last year).
Number of online users: Just over 8,000, (Last years Sat final 17,000).

source
http://www.big-boards.com/board/329/

Most users ever online was 27,721, 03-07-2008 at 21:49.
GeorgeS
13-12-2009
Originally Posted by iaindb:
“I didn't realise when people said 20 million, they meant the combined audience for the two nights.”

well to be precise.

The ratings will rise because of the:

add 1m ITV2 midnight repeat
add 1.5m timeshift of ITV1 screening
add in 700k for TV3 screening + UTV ROI overspill
pub audience

and not everybody watched the whole show so the average is not the same as the reach.

If you are going to be pedantic, beware of other pedants!

ITV News never claimed they were referring to the overnight figure did they??
Tassium
13-12-2009
For TV "events" shared TV viewing always brings the numbers down. This has been seen with World cup football matches featuring England.

The only question is was this X-Factor episode an event?

I don't think it was, the final three were just too boring.

For sunday, Olly/Joe are not exactly a big draw either.
D.M.N.
13-12-2009
Originally Posted by GeorgeS:
“Nobody has figures for the ITV2 repeat. It ran 12-2am so should be in last nights figures, shouldn't it?”

I've e-mailled Neil Wilkes to see if he has the figure.

Originally Posted by GeorgeS:
“well to be precise.

The ratings will rise because of the:

add 1m ITV2 midnight repeat
add 1.5m timeshift of ITV1 screening
add in 700k for TV3 screening + UTV ROI overspilland not everybody watched the whole show so the average is not the same as the reach.

If you are going to be pedantic, beware of other pedants! ”

They got rid of the ITV1 screening at the start of the live shows. Me thinks it'll be brought back permanently for 2010...
Agent F
13-12-2009
Originally Posted by Tassium:
“For TV "events" shared TV viewing always brings the numbers down. This has been seen with World cup football matches featuring England.

The only question is was this X-Factor episode an event?

I don't think it was, the final three were just too boring.

For sunday, Olly/Joe are not exactly a big draw either.”

It's a boring final line-up. Simple as.
Score
13-12-2009
Originally Posted by D.M.N.:
“They got rid of the ITV1 screening at the start of the live shows. Me thinks it'll be brought back permanently for 2010...”

I think George means the increase the show will see in officials through timeshifting it.
D.M.N.
13-12-2009
Originally Posted by Score:
“I think George means the increase the show will see in officials through timeshifting it.”

Woops, misinterpreted timeshift as repeat.

http://news.bbc.co.uk/1/hi/entertainment/8410557.stm

Someone at BBC News hasn't seen Saturday's figure quite obviously...
GeorgeS
13-12-2009
Originally Posted by Score:
“I think George means the increase the show will see in officials through timeshifting it.”

yeah rzt has some figures on the average timeshift of TXF & SCD I think???

anyway i do think the TXF overnight is a bit low but I think tonight will be higher by around 2.5m - 3m.


EDIT: why are ITV2 repeating The Xtra Fractors for the entire series this afternoon? Seems a bit random

Quote:
“10:45am Harry Hill's The Best of TV Burp
11:15am Charlie and the Chocolate Factory
1:30pm The Xtra Factor
2:30pm The Xtra Factor
3:30pm The Xtra Factor
4:30pm The Xtra Factor
5:30pm The Xtra Factor
6:30pm The Xtra Factor
7:30pm Holiday Homes from Hell
8:30pm Homes from Hell
9:30pm The Xtra Factor
10:30pm Cheryl Cole's Night In”

D.M.N.
13-12-2009
Originally Posted by GeorgeS:
“Nobody has figures for the ITV2 repeat. It ran 12-2am so should be in last nights figures, shouldn't it?”

Originally Posted by D.M.N.:
“I've e-mailled Neil Wilkes to see if he has the figure. ”

262,000 (5.4%). A lot must have recorded it to watch today...
Georged123
13-12-2009
Does anybody just think that the reason why X Factor's ratings are "disappointing" is because its not as popular as everyone has made out. Since John and Edward went people just arent interested as much.
Agent F
13-12-2009
Originally Posted by Georged123:
“Does anybody just think that the reason why X Factor's ratings are "disappointing" is because its not as popular as everyone has made out. Since John and Edward went people just arent interested as much.”

Well it's still pretty popular to be fair. More popular than anything else on TV.
Johnny King
13-12-2009
LOL ITV have said all week they were expecting 20 MILLION.

12 million is shocking in comparison for a final as previous live shows this series have rated higher.

Love how its now being spinned to combined figures talk about trying to save face. If it doesn't get at least 14 million tonight then Cowell can kiss his pay increase goodbye.
Georged123
13-12-2009
Originally Posted by Agent F:
“Well it's still pretty popular to be fair. More popular than anything else on TV.”

I didnt say it wasnt popular but considering a month ago it got a peak of 16.4? And now the "final" can only peak with 14.4 then it obviously has lost popularity.
scizophonic
13-12-2009
Originally Posted by GeorgeS:
“well to be precise.

The ratings will rise because of the:

add 1m ITV2 midnight repeat
add 1.5m timeshift of ITV1 screening
add in 700k for TV3 screening + UTV ROI overspill
pub audience

and not everybody watched the whole show so the average is not the same as the reach.

If you are going to be pedantic, beware of other pedants!

ITV News never claimed they were referring to the overnight figure did they??”

Don't forget to add in those who watched it through Dixon's shop window will you Georgie.
Georged123
13-12-2009
I do find it a bit desperate all these ITV and X Factor fans giving any reason under the sun why it was over 5.5 million away from the supposed 20 million.
iaindb
13-12-2009
Originally Posted by Johnny King:
“LOL ITV have said all week they were expecting 20 MILLION.

12 million is shocking in comparison for a final as previous live shows this series have rated higher.

Love how its now being spinned to combined figures talk about trying to save face. If it doesn't get at least 14 million tonight then Cowell can kiss his pay increase goodbye.”

Yeah, ITV should tell him to go stuff himself. They can axe The X Factor and Britain's Got Talent and just revive Pop Idol and New Faces. Same formats, same ratings, no obscene pay-out to Cowell. And he couldn't sue cos Pop Idol and New Faces were here first.
davey_wavey
13-12-2009
Underwhelming for The X Factor but I do still believe tonight will see a significant rise in figures. I imagine a lot of viewers will be added onto the timeshift for last night's show, so when the officials come out it will possibly reach up to 14m.

Tonight's show is 'event TV'. The winner will be announced. It's a moment when everyone with an interest in XF will want to watch it live and would preferably not wish to record it to watch later. I don't think it will get the 20m peak or get to BGT's peak figure but an 18m is possible, I think.
Agent F
13-12-2009
Originally Posted by Georged123:
“I didnt say it wasnt popular but considering a month ago it got a peak of 16.4? And now the "final" can only peak with 14.4 then it obviously has lost popularity.”

I agree I've said myself it's a crap figure. It'll do better tonight though...how much better remains to be seen.
Georged123
13-12-2009
Originally Posted by GeorgeS:
“well to be precise.

The ratings will rise because of the:

add 1m ITV2 midnight repeat
add 1.5m timeshift of ITV1 screening
add in 700k for TV3 screening + UTV ROI overspill
pub audience

and not everybody watched the whole show so the average is not the same as the reach.

If you are going to be pedantic, beware of other pedants!

ITV News never claimed they were referring to the overnight figure did they??”

Clutching at straws comes to mind.
GeorgeS
13-12-2009
Originally Posted by scizophonic:
“Don't forget to add in those who watched it through Dixon's shop window will you Georgie.”

Yes I forgot Robbie!

Originally Posted by Georged123:
“Clutching at straws comes to mind. ”

No, simply making people aware that the overnight average figure is NOT the total audience for the show.
Agent F
13-12-2009
Originally Posted by Johnny King:
“LOL ITV have said all week they were expecting 20 MILLION.

12 million is shocking in comparison for a final as previous live shows this series have rated higher.

Love how its now being spinned to combined figures talk about trying to save face. If it doesn't get at least 14 million tonight then Cowell can kiss his pay increase goodbye.”

I thought it was interesting how Cowell was talking about negotiating for more investment in the show from ITV. If the figures are lacklustre tonight I doubt he will have as much leeway as he may have been anticipating.
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