I expect Spooks might get a huge timeshift. I know it gets a lot of male viewers, and there's probably a few dedicated Liverpool supporters (plus Everton, Man Utd fans and neutrals) who recorded Spooks. So we might see over 7 million timeshift.
As for Waterloo Road, it seems to have settled into an autumn schedule a lot better. It is a very unrealistic series, but the premise is quite exciting, having private and secondary school mix. It must do very well in the younger demographic that ITV are so after.
And I think ITV need to start to become a bit more ambitious and cunning about offering more programmes for younger viewers.
I do think cutting the soaps is the way forward for ITV, in the long term. Because trends show the overload has meant the programme's have lost viewers. I could even go as far as saying Emmerdale and Coronation Street are a dying breed, as many of its viewers are old. I'd cut Corrie to twice (sometimes three times) a week, and Emmerdale to four times a week.
And here is a fantasy schedule for you all, for lets say, April 2011:-
Sunday
7:00pm Emmerdale
7:30pm Coronation Street
8:00pm Midsomer Murders
10:00pm News at Ten
Like Lewis is traditionally aired in March, Midsomer Murders could air in April.
Monday
7:00pm Emmerdale
7:30pm Coronation Street
8:00pm World in Action
8:30pm The Krypton Factor
9:00pm Law & Order: UK
10:00pm News at Ten
I hope ITV could start to give 8:30 to gameshows. STV could show 'Conquer the Castle' and 'Postcode Challenge', whilst ITV could have 'The Krypton Factor' alternating with 'University Challenge' (if they can nab the very well performing programme from the BBC).
Law & Order: UK meanwhile would have ten weeks in the Spring, following on from the winter 'Monday Night Thrillers' season.
Tuesday
7:00pm Emmerdale
7:30pm House Guest
8:00pm Tourist Trail
9:00pm Greatest Cities of the World
10:00pm News at Ten
John Sergeant's series would be a very good format, similar to how Send in the Dogs has proven a moderate success. I think Send in the Dogs would get better viewers in June/July, as there is no football, and it gets a brilliant male demographic (I hear). Greatest Cities of the World with Griff Rhys Jones was one of the best travel series ITV did in terms of quality. This would all be coming after the season of Dancing on Ice.
Wednesday
7:00pm Emmerdale
7:30pm Champions League Live
10:00pm News at Ten
April is a bumper month for sport on ITV.
Thursday
7:00pm Emmerdale
7:30pm Grimefighters
8:00pm The Whole 19 Yards
9:00pm Beyond a Joke
10:00pm News at Ten
The Thursday 9pm slot could be reserved for programmes celebrating history. This could be the Piers Morgan's Life Stories permanent slot at the start of the year, and the show above was of very high quality and showed good journalism too when shown on ITV3. It would be nice to see an edited version appear on ITV.
Friday
7:00pm Famous Five
7:30pm Captain Scarlet
8:00pm You've Been Framed
8:30pm Harry Hill's TV Burp
9:00pm Benidorm
10:00pm News at Ten
The 9pm slot could have Stars in their Eyes and the Paul O'Grady chat show, and lots of other tomfoolery. The Friday 7-8pm slot is interesting, because I think it would be peak viewing for kids and young adults. Repeats of Primeval, premiering a revived Thunderbirds and the above could see the schedule flourish in my opinion. The combination of You've Been Framed all year round and Harry Hill in Spring and Autumn will also really help. I'm thinking The Bill is given a half an hour slot at 8:30pm, if its to return to its old self ever - which would mean a view into the actual workplace, and into their private lives, and little street crimes, with emphasis on the characters (think 1993-2001).
Saturday
6:00pm Takeshi's Castle
6:30pm Magic Numbers
7:30pm Britain's Got Talent
9:00pm Rod Stewart: One Night Only
10:00pm News at Ten
Saturday's are pretty much sorted on ITV, but I do think Takeshi's Castle would be an interesting way to open the nights. It would be experimental, but I think the show is a lot better than Total Wipeout, because it had Craig Charles' brilliant commentary.