Wow! What a debate over a couple of soap episodes.
Anyway, I wasn’t too sure where to post this, but there is some ratings related info (kind of), so I thought I’d post it here.
I spend an hour and a half today in the company of Dorothy Byrne, Head of News and Current Affairs at Channel 4. She flew up to Glasgow to speak to the Msc Political Communication class, but some of the people from my Media, Conflict and Change (part of the MA in Politics at Glasgow University) undergraduate class were invited along too.
She gave a really interesting seminar presentation (about 30 minutes), mostly focussed on the future of Channel 4 and the future of British news generally. Her main point was that Channel 4 is at a cross-roads now and is going through the biggest review of its output since the channel went on air to prepare it for the digital switchover…and the departure of Big Brother!
We then had a Q&A session, where I managed to ask her a couple of questions.
My first was regarding the future of Channel 4 news. She told us that Channel 4 news costs £20m a year to make, but only brings in £10m in ad revenue. I asked her, with More4 News and the News at Noon being axed, does she envisage a time when the main 7pm bulletin would be cut down to 30 minutes, with some kind of cheap/more populist filler for the second half hour.
She answered that going to 30 minutes would be the death of Channel 4 News and would never happen under her stewardship. She says that if the channel was ever closed down, Channel 4 News’ last bulletin would still be one hour long. Interestingly as well, she said that the demographic for Channel 4 news was split 50% ABC1 and 50% C2DE.
She also gave some insight into the axing of the other two bulletins that didn’t really come across in the media. She said that More4 News hadn’t really worked, and that with the main bulletin being available on Channel 4 +1, it was pointless to have the two running at once, especially as More4 News uses some content from the main bulletin. She was even more ambivalent towards News At Noon, which she said wasn’t distinctive enough from what other channels were doing around lunchtime, and that although she’s always sad to see a news bulletin disappear, she was willing to let it go.
She’s also responsible for Dispatches and I asked her how she felt about being stuck in the 8pm slot on a Monday, going up not only against Eastenders and Corrie, but also the ‘light’ current affairs that BBC One and ITV1 do during those hours.
I expected her to give the answer that she was happy Channel 4 were providing an alternative in the slot, but she said that she hated it. She said she’s been fighting tooth and nail to get the programme moved from that slot, as she feels it has the potential to reach a larger audience which simply isn’t happening just now. She said the same goes for Unreported World (Friday @ 7:30pm), but the scheduler’s can’t see anywhere else for it in the schedule.
It was a really interesting way to fill the gap between my lecture and tutorial. She talked about a lot of interesting things, but I’ve had to limit myself here.
Enjoy