I think Collision did very well, bearing in mind Scottish Television were showing 'Greatest Ever Scot'. Maybe it could've reached over 8 million, if it were completely networked. Maybe Doc Martin could've had overnights of over 10 million, if it were completely networked. Maybe Kingdom would've been at nearly 6 million, and been saved the axe.
I think ITV and STV need to start working together. It is fair that STV should be able to drop out of ITV's schedule, but ITV needs to give STV a real opportunity. Tuesday's and Thursday's, for example, should not be soapfests, and this should be when STV comes out of generic ITV programming.
Because, ITV are broadcasting top drama, sport and entertainment on Monday's, Wednesday's, Friday's, Saturday's and Sunday's nearly all-year round.
So, Tuesday and Thursday could be an experimental night for ITV, with factual programming, risque entertainment and drama. Remember, Moving Wallpaper and Echo Beach launched on Thursday's to 5 million viewers, because people were ambitious about it. If ITV can market a show well, AND show that it's quality and has an appetite (which Echo Beach/Moving Wallpaper didn't really have), we could see some hits in the Tuesday/Thursday slots.
Whilst STV could create some hits of their own. It would be nice if Tuesday and Thursday nights became an evening where from 7:30pm-10:00pm [for most of the year], each region can decide what to broadcast. Most will stick with generic ITV, but we might see a few start to experiment.
Yorkshire Television, for example, would probably air a lot of Frost repeats on Thursday nights from 8-10pm/9-10pm maybe, with the final episodes of Heartbeat 8-9pm, premiered in the Yorkshire region, and I think that would do well. Granada might show some interesting documentary series. Tyne Tees could have some Wire in the Blood repeats as it is specific to the North East.
Actually, thinking about it, could ITV make Thursday evenings 'oldies' night. Well, Emmerdale and Countrywise seem to be getting a good audience. How could the following fare?
7:00pm Emmerdale
7:30pm Countrywise
8:00pm Heartbeat / The Royal / popular drama repeats
9:00pm Kingdom / Downton Abbey / popular drama repeats / other family drama
10:00pm News at Ten
This leaves Sunday for the soaps, Wild at Heart, Dancing on Ice, Doc Martin, X Factor and the many detective series. Monday for soapfest and thrillers, Tuesday for factual programming, Wednesday can fill in the detective gaps, showcase the many awards ceremonies and football coverage. Friday can continue to be an entertainment night, whilst Saturday continuing as it is.
Or ITV could go down the route of experimental sci-fi/other drama/gameshow/factual:-
7:00pm Emmerdale
7:30pm Grimefighters
8:00pm Dancing on Ice: The Skate-Off / The Whole 19 Yards / Primeval / Thunderbirds / The Krypton Factor [extended to an hour] / The Cube / new youth drama pilots
9:00pm Piers Morgan's Life Stories / other entertainment-factual formats / Who Wants to be a Millionaire? / Single, Married, Other / etc
This would mean Tuesday would have the advantages of Dancing on Ice, whilst Sunday's would have to have a lot of two hour drama (following on from the soaps) until Britain's Got Talent. That would mean an Agatha Christie Season, Lewis, Midsomer Murders and a possibility of drama repeats [which would probably do well on a Sunday following on from the soaps]. Wednesday's, Friday's and Saturday's as you were.