Hmm, I think it's very difficult to work out what Simon wants this year.
He can't want J&E to win as giving them a recording contract is ridiculous. I'm sure he wants them to stay in the show until the final, as they've created such a buzz and are great for ratings. They'll be on the tour and I'm sure he's now thinking of a way to make money out of them.
It might be that championing Ollie is a way of taking the heat off Danyl for a bit as the over hyping was ruining his chances. I can't believe Simon was backing Ollie from the start as he put him on first for three weeks running - not something you would do with a favourite. I'm not sure Si has given up on Danyl as winner just yet, but he's changing tactics.
However, all the evidence suggests that Ollie's getting the votes, so Si might have just decided to cut his losses with Danyl and focus on Olllie who has a better chance of winning. Simon does seem personally very fond of him, though Ollie's voice isn't as strong as the others in the category.
I figure Simon's through with Jamie.

Unless this is all hoax and counter hoax.