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Sky employing targeted adds from December
Faust
09-11-2009
I have just received an email from Sky concerning their new T&C's for Sky Player. It would appear they are going to be using a version of Phorm to target the user with specific adds. If you don't want this the user has to go to their account profile and tick to opt out.

Now am I wrong in thinking that the EU have said that the default should be a tick to opt in to such services? This sort of behaviour really ticks me off - pardon the pun.
mat.ralph
18-11-2009
Well I get targeted ads here on digitalspy and I never opted in. Can't really see the problem except that I get ads for things I've already bought which is a bit pointless.
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