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Product placement in Eastenders? |
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#1 |
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Forum Member
Join Date: Jul 2002
Posts: 13,155
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Product placement in Eastenders?
I'm not really one to get my knickers in a twist about the BBC and am not suggesting for a minute they're making any money out of it...
I appreciate it'd be over the top to censor all brands, but isn't having a big banner in the Minute Mart saying "Juice Up... Up Juice" on the wall going a little far to make us suspend our disbelief? It seems a bit unnecessary to me. |
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#2 |
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Forum Member
Join Date: Feb 2004
Location: Scotland
Posts: 2,685
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In all fairness, I don't think that they sell that Juice Up! stuff anymore anyway. The worst soap for product placement is Neighbours. If you watched one episode you'd see about 2 Nokia 3310/3330s and at least one shot of a drink made by Coca-Cola.
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#3 |
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Forum Member
Join Date: Nov 2000
Location: now in Australia !!
Posts: 87
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I remember a few years ago when HMV had their 'Top Dog in ....' slogan, there were some eps with clearly visible & authentic looking posters saying 'Top Dog in Walford' on the external walls near the tube station.
Apparently this wasn't product placement, endorsement, advertising or a contradeal, but rather adding realism to the external shots. |
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#4 |
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Forum Member
Join Date: Dec 2001
Location: Earth
Posts: 1,418
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I think the best thing in Eastenders is Barrats Bargin Centre which you can often see behind them in the market place.
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#5 |
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Forum Member
Join Date: Sep 2002
Location: Manchester/Bourne, Lincs
Posts: 79
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The rules are that you can have slogans like that - but they can't be given 'undue prominence'. So having the stuff in the background is ok, but if you were to have a camera focused on it for a length of time, or a lengthy conversation about it, that would be against the rules.
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#6 |
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Forum Member
Join Date: Feb 2004
Location: South Wales
Posts: 110
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I always laugh at the fact that in EE whenever anyone buys lager from the Minute Mart it is always 'SKOE' lager instead of 'SKOL' ROFLMMFAO!
Angel
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