[molliepops]

Originally Posted by Jane Doh!

So have you tried prison food then, to be able to comment on it?

Excellent point

[LISABR123]

Originally Posted by The Wizard

Sorry it's not. The word 'chava' (charver) has been used for years in the North East long before chav was common place. It's said to derive from the Romani word Chavi meaning child, chavo meaning boy and chavvy meaning youth.

Such acronyms have since been thought up to fit the word chav.

Its'said' that *could* be the origin

[Leopardprints]

A large proportion of 'iceland own branded food' contains nasty additives and ingredients such as palm oil, not healthy at all. The quality of ingredients are very poor. On a positive note, they do sell popular known brands too at low prices, so stick to the brands you know if i were you

[The Wizard]

Originally Posted by LISABR123

Its'said' that *could* be the origin

And no offence taken but I was just pointing out that it isn't. Just pointing out your misunderstanding and putting the record straight that's all.

[The Wizard]

Originally Posted by Dazzaschofield

Hold on, on your post directly above this didn't you defend yourself saying that chav was derived from words meaning 'young' 'child' and 'boy'? yet you then claim they cater to 'chavvy' loud gobby divorced women.

Now again, I'm not trying to pick an argument and completely respect your initial posts where you state you are personally not happy with the quality of the food and wouldn't eat it yourself.

However in your latest posts you seem intent on taking jabs at anyone who shops there!!

So far you have give the impression that anyone who shops at iceland must be fat, loud, divorced women who would rather buy themselves booze, fags, HDTVs and Xbox's then feed their children!!

If thats just your view on people that shop at iceland I'd hate to hear your views on the rest of the world...what a depressing opinion of the world you must have!!

No. I'm not taking jabs at EVERYONE who shops there. I said that's how they advertise themselves so it's understandable why people might see it as such. They advertise cheap nasty food endorsed by, what in modern terms, some would class as 'chavvy celebs.' Therefore i'm not saying that everyone who shops there is low class. Just that they seem to aim their business/advertising in that direction so it's gonna attract a fair few 'chavvy' people. By chav i'm talking about the modern use of the word and not where the word derived from which was my point when I corrected the other fm with their incorrect interperatation.

I'm by no means calling you or anyone here a chav. Just that it tends to market themselves to that sort of customer.

You really can't blame people for thinking it's a chavvy supermarket when all they do is promote small portions of processed frozen crap at people with not much income endorsed by celebs who act like 'common as muck'

If they really want to attract a better class of customer perhaps they'd be better off concentrating on quality rather than quantity.

Every supermarket in the country offers a basic/no frills range of food but they don't use that as their unique selling point do they? Sainsbury, Tesco and Asda all have a basic range but they don't go on tv promoting just that with some hasbeen daytime tv, ex loose women celeb pushing their cheap processed food at people who have a jobseekers allowance budget do they? That's the very difference.

Iceland know their customers and who they intend to target and they deliberately aim their food at people who've not got much money and with that you're gonna attract a few chavs in the process. Again i'm not trying to suggest everyone who shops at Iceland is low class or a chav. Simply that this is the market they are targeting. Otherwise why not concentrate on their range of fresh fruit and veg? No they don't! Because they know the majority of people who buy their food would rather just bang a load of processed salty fatty shite in a microwave and that's the people they are advertising to. You're average loose women, This Morning, Jeremy Kyle watching bored housewife.

[LISABR123]

Originally Posted by The Wizard

And no offence taken but I was just pointing out that it isn't. Just pointing out your misunderstanding and putting the record straight that's all.

No, sorry the Romany could be the origin. Obv the council housed etc isnt the original definition but thats what it meant on a more mainstream level.....back in 05 when rhe word was used

[LISABR123]

So now housewives are 'chavs'

Ive just took redundancy from my mgrs job to bring up my son while my husband has a pretty excellent job. I dont watch loose women i HATE it. I spend my days taking my baby to various sure start classes, the park, etc. so am far from bored. And i am not a c word

I personally think youre digging a hole. Maybe just say u dont like iceland or what it stands for and leave it at that

[The Wizard]

Originally Posted by LISABR123

So now housewives are 'chavs'

Ive just took redundancy from my mgrs job to bring up my son while my husband has a pretty excellent job. I dont watch loose women i HATE it. I spend my days taking my baby to various sure start classes, the park, etc. so am far from bored. And i am not a c word

I personally think youre digging a hole. Maybe just say u dont like iceland or what it stands for and leave it at that

Or maybe stop twisting everything I say. You know perfect well what I mean. I'm a house husband myself and I don't watch loose women either but a hell of a lot do as it seems to continue winning awards.

Why do you think advertisers put adverts on during the day like all these loan and cash for gold adverts. It's not because EVERYONE who's at home all day is out of work up to their eyes in debt. Just that there's a large number who are. Same as Iceland sponsors I'm a Celebrity because there's a large number of their customers who are mothers on low income which on average like to watch reality tv and soaps and they also advertise a lot on ITV2 because they know that their target audience watch certain types of shows.

Let's face facts here you don't advertise an open university course during the ad break of The Only Way is Essex do you? Get my drift? You advertise Heat magazine, Katie Price's latest book or beauty products because that's the main audience who watch these programmes, therefore you want to try to target your largest demographic. Why do you think they always advertise Stannah stair lifts and life insurance during Countdown? I watch countdown but i'm not old.

Look, if you want to continue to twist my words that's up to you. I'm not gonna keep explaining myself. Iceland target their frozen food at single mothers who are too rushed off their feet to do any cooking. They target the average bored lazy housewive who'd rather bang something in a microwave than get off the sofa to make something. They target low income or out of work people who can't afford or are just too lazy to go out and buy fresh ingredients. These people are the ones who are more likely to buy Iceland £1 ready meals and they know this which is why they target their adverts at certain times of the day, during certain programmes, using certain celebs advertising dirt cheap trashy food. What part of that don't you get?

[Porcupine]

I used to shop occasionally in Iceland when i lived in Wickford and they had a massive store in the high street. I had some right dodgy things from there, but there were a few suprises too. Their cornetto equivalents were blummin gorgeous and you got 6 for £1. Infact, their desserts in general were really nice. But if my memory is correct, you could buy branded stuff in Iceland too, and it was cheaper than Tesco.

I have been living in the middle of nowhere now for over 7yrs and i havent been able to set foot inside an Iceland since. There was a rumour that they were going to open one in the village where i work which was a building vacated by Woolworths. I was quite excited by the prospect as we need somewhere else to shop around here as we only have Budgens (which is cr*p) ... but the council deemed Iceland as 'too common' for our village, and so it didn't happen. Gutted.

[The Wizard]

Originally Posted by Jane Doh!

So have you tried prison food then, to be able to comment on it?

Yes actually i've cooked it. As part of my chef training during the catering course I was on many years back we had to learn about mass catering so we went to HMP Dovegate in Staffordshire to cater for about 1100 inmates. I was really surprised at the fact that everything is all fresh ingredients and cooked fresh every single day and everything is very health conscious. Apparently they said they don't encourage additives in food as certain e numbers, colourings, flavourings found in junk food etc can trigger violent or hyperactive behaviour even in adults. I was very surprised at how healthily they eat unlike the slops you tend to associate with prison food it's actually totally the opposite.

[LISABR123]

I agree on cheaper cornettos i get tesco ones

Incidentally i watch towie and do ou courses haha

No i do understand the advertising concept, i know what you mean.

[molliepops]

You are now confusing me having gone from small portions, quality of food, advertising and various other things I think I get it you personally don't like iceland. But I don't understand why you then judge the people who do, if I shop in a store I don't judge the other people I look to see if it's a store I like and if it is I shop there. What others have in their baskets or what sort of people they are doesn't come into it, well no not true I suppose if they were unfriendly I might not shop there but generally I haven't found that with any store.

If I could afford it I would always shop at waitrose not because I am a snob or I am anything like the people I see in our local store but because they are nearest to me and the service is great. I also have a bit of a passion for their butterscotch icecream.
I have in the past shopped at sainsburys I stopped not because of the people but the service - they won't deliver to a flat with no lift.
Iceland is too far but I would happily shop there as I think the value is great. And the vegetarian options really good.
I didn't like my two visits to Llidl again nothing to do with the shoppers it was the inability of the staff to cope with someone who could not move quickly through the checkout and needed help packing the bags. Also the store I visited was filthy I have have never seen another store so dirty !

Who shops along side me makes no difference at all although I do prefer a store with less children but that's less about snobbery and more about people not controlling their kids these days and that is people from all walks of life IMO.

[.Lauren.]

Crikey, what a judgemental thread

[The Wizard]

Originally Posted by molliepops

You are now confusing me having gone from small portions, quality of food, advertising and various other things I think I get it you personally don't like iceland. But I don't understand why you then judge the people who do, if I shop in a store I don't judge the other people I look to see if it's a store I like and if it is I shop there. What others have in their baskets or what sort of people they are doesn't come into it, well no not true I suppose if they were unfriendly I might not shop there but generally I haven't found that with any store.

If I could afford it I would always shop at waitrose not because I am a snob or I am anything like the people I see in our local store but because they are nearest to me and the service is great. I also have a bit of a passion for their butterscotch icecream.
I have in the past shopped at sainsburys I stopped not because of the people but the service - they won't deliver to a flat with no lift.
Iceland is too far but I would happily shop there as I think the value is great. And the vegetarian options really good.
I didn't like my two visits to Llidl again nothing to do with the shoppers it was the inability of the staff to cope with someone who could not move quickly through the checkout and needed help packing the bags. Also the store I visited was filthy I have have never seen another store so dirty !

Who shops along side me makes no difference at all although I do prefer a store with less children but that's less about snobbery and more about people not controlling their kids these days and that is people from all walks of life IMO.

I'm not judging people for shopping there. Firstly i'm pointing out who Iceland's target audience is which i've already stated in my above post. Secondly i'm judging the people for their choice in what they buy. I've already pointed out there's no need to buy this frozen tasteless unhealthy crap and feed it to your family when you can cook from fresh for the same money and often it works out cheaper per portion. I'm judging the fact that some people are just too lazy and not fussy about what they eat that they'd rather eat £1 Iceland ready meals than do any actual cooking. Being on low income is no excuse to eat cheap rubbish. I've been there, tried it and realised you're far better off making your own than eating this trash.

I don't however think there's anything wrong with people who use Iceland to buy fresh fruit and veg but I can't really understand why when there are many other places you can source fresh produce from where you've got a lot more variety.

You might say, well what difference does it make to me if people choose to eat junk? Well it doesn't I guess but it just annoys me when I see people buying and eating crap and more so when they feed it to their kids, when there's a whole world of exciting flavours out there waiting to be discovered and some people would rather eat a donner kebab or a £1 ready meal. Faceslap, bangs head against wall. Jamie Oliver would be turning in his grave if he was actually dead.

[molliepops]

I think I am giving up, you carry on judging what people eat and buy, I'll carry on enjoying chatting and shopping in any shop I can get to, and hopefully you won't see my trolley as I have just placed my on line order and it contains a few treats as I managed to do a couple of hours over time last week so my lot will be having jam doughnuts for pud on sunday and a vienetta later in the week.

[LaChatteGitane]

Originally Posted by The Wizard

I'm not judging people for shopping there. Firstly i'm pointing out who Iceland's target audience is which i've already stated in my above post. Secondly i'm judging the people for their choice in what they buy. I've already pointed out there's no need to buy this frozen tasteless unhealthy crap and feed it to your family when you can cook from fresh for the same money and often it works out cheaper per portion. I'm judging the fact that some people are just too lazy and not fussy about what they eat that they'd rather eat £1 Iceland ready meals than do any actual cooking. Being on low income is no excuse to eat cheap rubbish. I've been there, tried it and realised you're far better off making your own than eating this trash.

I don't however think there's anything wrong with people who use Iceland to buy fresh fruit and veg but I can't really understand why when there are many other places you can source fresh produce from where you've got a lot more variety.

You might say, well what difference does it make to me if people choose to eat junk? Well it doesn't I guess but it just annoys me when I see people buying and eating crap and more so when they feed it to their kids, when there's a whole world of exciting flavours out there waiting to be discovered and some people would rather eat a donner kebab or a £1 ready meal. Faceslap, bangs head against wall. Jamie Oliver would be turning in his grave if he was actually dead.

BIB Is something I agree with wholeheartedly. But you can equally buy crap and junk food in any supermarket. That is not exculsive to Iceland.
And who are we to say that it's the only food they serve their kids ? Maybe it is just as an occasional treat.

[molliepops]

Originally Posted by LaChatteGitane

BIB Is something I agree with wholeheartedly. But you can equally buy crap and junk food in any supermarket. That is not exculsive to Iceland.
And who are we to say that it's the only food they serve their kids ? Maybe it is just as an occasional treat.

Good point - if I judged everyone when they do their shopping in the weeks before christmas I would believe they were all alcoholics

[LaChatteGitane]

Originally Posted by molliepops

Good point - if I judged everyone when they do their shopping in the weeks before christmas I would believe they were all alcoholics

Indeed.
I like to limit my main shopping to once a month. Can you imagine my bulging trolley. People will certainly think I am in the catering business or have 20 kids.

[molliepops]

Originally Posted by LaChatteGitane

Indeed.
I like to limit my main shopping to once a month. Can you imagine my bulging trolley. People will certainly think I am in the catering business or have 20 kids.

Toilet rolls were on special off two weeks ago as where boxes of porridge, I ordered 8 x 12 rolls of toilet roll and 5 porridge - I did wonder at the time what the picker/packer in tescos would be thinking as they selected them for us.

[LaChatteGitane]

You can never have too much toilet paper. I always stock up on toilet paper

[fieldgreen]

Originally Posted by The Wizard

I'm not saying they don't sell other stuff too but their selling point is their £1 frozen ready meals, pizzas, mini burgers and cheap fatty buffet food which is all they ever seem to feature on their adverts. I must say though they do a really good job of making such bland, tasteless miniscule portions of rubbish look so appetising.

I can't think of one single Iceland advert where it tells people about their fresh fruit and veg or healthy food. It's all the cheap stuff which is endorsed by some zeleb like Kerry Katona or that Nolan woman both of whom are loud, gobby, divorced women with multiple relationship issues known for their weight or drug problems and being in and out of rehab. Not exactly good role models unless you're a bit of a chav yourself.

The difference being, other supermarkets don't quite make cheapness and chavvyness their unique selling point though do they? Iceland seem to excel at it. Its obvious what kind of people they are trying to appeal to. Perhaps this is why it's got such a reputation for being a bit chavvy.

If Iceland doesn't want people thinking it's a chavs supermarket then maybe they should alter their selling technique and stop hiring chav celebs to do their adverts. I'm surprised Katie Price hasn't been snapped up yet or perhaps Denise Welch.

That's why mums go to Rehab!

Love the bit in bold!

[The Wizard]

Originally Posted by LISABR123

Can i please point out that chav a word from like2005 means As far as am aware 'council housed and violent'.

Originally Posted by The Wizard

Sorry it's not. The word 'chava' (charver) has been used for years in the North East long before chav was common place. It's said to derive from the Romani word Chavi meaning child, chavo meaning boy and chavvy meaning youth.

Such acronyms have since been thought up to fit the word chav.

Out of interest i've just watched an episode of Family Fortunes on Challenge from 1999 and a family from Sheffield was asked to name another word for a baby and gave the answer 'chabbi.' Obviously a local derivative from the word Chavi. So it kind of proves the word has been around in one form or another for quite some time.

[burton07]

When Jade Goody and her mum were on Celeb BB and Jackiey was voted off without warning, she said "I haven't even said goodbye to me Chavi".

[m1pnk]

in short....yes .....iceland is the biggest chav store there is...any meal you want for a £1

[Dazzaschofield]

God Dammit, Which Jabroni bumped!!!! I though we'd seen the last of this class war of a thread!!