Originally Posted by dubsj:
“Fri 8.1.10
Dancing On Ice Preview: 6.3 / 22%
Silent Witness 6.5m / 22.7%
CBB @ 9pm: 3.4m / 13%
CBB @ 10.35pm: 2.6m / 23%
Eastenders 10.8% / 38.8%”
Poor debut for SCDOI - on this evidence, perhaps copying SCD's Friday launch idea wasn't the smartest ruse after all. SCD managed 8.5m I recall and that was against Corrie too, so no excuses for ITV - they massively promoted last night as the launch of the series "DOI returns Friday", and last night's figures are snow-enhanced too, whereas SCD launched in a warm September.
Brilliant for SW to win a very competitive slot.
Be interested to see Regional News and QI figures when we have them.
As for tonight, I think BBC1 should run the 10.10 news on by 5 mins, have Gary announce that a shortened MOTD will follow at 11.05 and then slot in a half-hour ep of something like Live from the Apollo at 10.35; the brief highlights of whatever football league games go ahead will follow at 11.40, essentially the slot it was scheduled for. I expect, though, that MOTD will stay at 10.30 with Football League highlights at 11pm, a film slotted in at say 11.30pm.
As for the afternoon, could BBC1 stay with the darts till 4.50pm, then announce the footy results and go to an extended news at say 5.05pm?