Been looking at how ITV's Christmas Day shows which go up against EastEnders do compared to their usual series ratings (officials):
2006- Doc Martin had 5.9m on Xmas Day. The series earlier in the year averaged 8.7m. So the loss was 32%.
2006- TV Burp had 3.7m on Xmas Day. The series earlier in the year averaged 5.0m. So the loss was 26%.
2007- Dancing on Ice had 5.7m on Xmas Day. The series earlier in the year averaged 8.9m. So the loss was 36%.
Roughly, the programmes have lost about 30%. Earlier this year, the series of Mr & Mrs averaged 4.7m. Using the ~30% rule, the estimate for Xmas Day would be 3.3m. Bear in mind that these are the officials, so the overnight figure could be <3m.
Mr and Mrs isn't even that popular, and the 4.7m average from earlier this year is inflated by that big rating it had on BGT night. Without that, the average would have been 4.4m. Also, it tends to rate worse after 8pm based on past ratings. It was a poor choice from ITV to put it on Christmas Day. I know they don't want to put the effort in, but they still could have chosen something more popular which is also cheap!
Merry Christmas everyone!
2006- Doc Martin had 5.9m on Xmas Day. The series earlier in the year averaged 8.7m. So the loss was 32%.
2006- TV Burp had 3.7m on Xmas Day. The series earlier in the year averaged 5.0m. So the loss was 26%.
2007- Dancing on Ice had 5.7m on Xmas Day. The series earlier in the year averaged 8.9m. So the loss was 36%.
Roughly, the programmes have lost about 30%. Earlier this year, the series of Mr & Mrs averaged 4.7m. Using the ~30% rule, the estimate for Xmas Day would be 3.3m. Bear in mind that these are the officials, so the overnight figure could be <3m.
Mr and Mrs isn't even that popular, and the 4.7m average from earlier this year is inflated by that big rating it had on BGT night. Without that, the average would have been 4.4m. Also, it tends to rate worse after 8pm based on past ratings. It was a poor choice from ITV to put it on Christmas Day. I know they don't want to put the effort in, but they still could have chosen something more popular which is also cheap!
Merry Christmas everyone!





