Originally Posted by
James J:
“How do people think Celebrity Big Brother will do in January? The last main series did awfully, the final pulling just over 2-3m IIRC.
Will the fact it's the final series pull back the punters? Plus the launch is on a Sunday this year, could that help? Predictions/forecasts for the launch/series averages from you ratings guruuuuuuus?
”
They lost the loyal fanbase last series with bad decision after bad decision, but although too little, too late, the signs that some effort is being put into this series has been received quite well on the forums amongst those who couldn't stomach BB10. A few weeks back I had little intention of watching - now I'm quite looking forward to it.
I don't think it'll get above 3m, but I think there should be improvement on the summer. Unlike previous Celeb BB's though, this series will mainly go out at 10pm.
Back to Casualty - having no fixed slot in the schedule doesn't help - it can be on 8.10pm one week, 9.25pm the next, Sunday the next. Also why they call them series I don't know when they only have about a week off in between them, and usually open and close with a two-parter anyway.
Before ITV had shifted their soaps I'd have moved it to Friday at 8pm (with EE moving to Thursday 8.30pm), but ITV's new schedule makes such a move unlikely.
Scheduling is key though - as Casualty still is technically a series which seems to roll into one from the other, and regularly moves about the Saturday night schedule and has extra episodes on Sunday, it can feel like overkill - but Holby City, which has more episodes, has earned it's place in the schedule by having a fixed weekly slot.
Doesn't help too that though events like Eurovision and the World Cup are in the schedules months before hand, the BBC will likely still commission episodes for those weeks and move them about the schedule, rather than doing the sensible thing and dropping the show for the duration.
Talking of the World Cup - and Emmerdale. With games kicking off at 7.30pm rather than 7.45pm, Emmerdale (along with Corrie) will have to be dropped on nights when ITV show football. Now of course they can't take the sensible option and rest the soaps for three weeks (they'd be riots in the streets!), so I guess it'll play out on nights when the BBC have the Evening games - rather than at 10pm which was an absolute disaster last time.
The afternoon games are 3pm rather than 5pm too, so well clear of the news hour and 7pm slot.
If not rested completely though, I would like to see episodes of the soaps dropped rather than rescheduled over the period - that would be the best balancing act IMO, and means that other shows aren't pushed aside to accommodate rescheduled soaps too.