I doubt there's been multi-buying on this scale before, simply because of the cost involved; at 29p a download, then buying it 4 times was hardly a huge issue, whereas with a physical you'd be spending about £8. AND multi-buying a single means visiting a shop on multiple occasions.

There's always dedicated fans who will multibuy, but (and it's impossible to verify) it does seem that the majority of people buying RATM were buying more than one copy, which surely must be a first.

Not sure if that's irony, as surely the bandwagon was hitched to the Facebook campaign. The X-Factor's been dominating for about four, five years. For a bandwagon, it's been going a friggin' long time.

LOL, how come they didn't succeed with the Bandwagon thing last year? You know when they tried the same thing with Rick Astley...there are too many people out there sick to the back teeth of Simon Cowell and his Xfactor creepers.. they are sick of other genuine acts not even getting a look in at Christmas, they are sick of the fakeness the show represents, so they went against all odds and socked it to the Cowell machine. If Cowell and crew were decent humans, they would release the Xfactor manufactured puppets singles a week after Christmas to give every single artist a fair run at the Christmas number 1 slot.
People who bought the RATM song actually supported a lot more than just the band and a silly campaign, something the Cowell factor can only dream of unless of course he's promoting his Xfactor people and pretending to support the troops with a strangeled version of Hero.

X factor produces puppets on strings, people who can't think for themselves and sell their souls to the highest bidder.

We united FOR Shelter. That do you?

It's not a bandwagon it's people don't like what the x-factor does for music.
Buying RATM was ideology based, buying x-factor song simply never is/was/will be

Just so happened it had a message in there that we all agreed with.

So it was the people who are fed up with TXF being Xmas number one bandwagon then?

Iain