I don't think this campaign has ever been directed at Joe. Some people were supporting it to annoy Simon Cowell, others were supporting it to break the stranglehold that the show has over the UK charts. That's why I was supporting it. Any act should NEVER be guaranteed a #1 single, no matter how good or bad it may be. The winners song has been guaranteed #1 for the past few years and I am just happy that the cycle has finally been broken.
I agree with an above comment that for a show that peaked with 19 million viewers, it still couldn't have sold enough to beat a Facebook campaign with less than 1 million members. Either people don't like the song, or they don't want to support it's chart success.