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What are DIXONS trying to tell us?


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Old 21-12-2009, 11:27
Dr Quincy
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Check out their slogan 'DIXONS the last place you want to go'

http://www.dixons.co.uk/martprd/home
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Old 21-12-2009, 11:38
paulr2006
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Say's it all really
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Old 21-12-2009, 11:38
danemc
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it's reference this genius bit of marketing on tubes etc that i saw and it's stayed in my memory...

http://www.retail-week.com/pictures/...ube_advert.jpg
http://www.campaignlive.co.uk/news/9...ixons-spat-ad/
and
http://www.thisislondon.co.uk/standa...advertising.do

gotta give it to them tbf
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Old 21-12-2009, 11:43
tellytart1
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What Dixons are forgetting is that John Lewis give you a 5 year guarantee on all their TV sets as standard. Dixons will charge you if you want to extend the guarantee on their TV's beyond the normal 1 year. (And John Lewis will price-match)
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Old 21-12-2009, 12:30
TomDaOne
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Always nice to see a bit of tongue in cheek advertising.
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Old 21-12-2009, 13:02
Synthespian
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Yup.
It's a fun bit of advertising, but they'll sell you the HD-ready model and not the full HD.

Go with the first poster ... the LAST place you want to go.
Unless you like 50-250% mark-up.
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Old 21-12-2009, 15:48
hardylane
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What Dixons are forgetting is that John Lewis give you a 5 year guarantee on all their TV sets as standard. Dixons will charge you if you want to extend the guarantee on their TV's beyond the normal 1 year. (And John Lewis will price-match)
Precisely... so it should be......

Walk into that big barn-like shop you go to when your kettle breaks down, battle your way past the eager young assistants trying to sell you extended warranties, and find exactly the right flatscreen TV, making careful note of the price... then go to John Lewis, price match it and get a 5 year guarantee to boot.
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Old 21-12-2009, 16:00
John Dough
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What next? 'Comet? Come off it!'
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Old 21-12-2009, 16:02
stud u like
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They have gone bust in my town. No where to buy electricals anymore.
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Old 21-12-2009, 16:03
DJGM
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Any store or website operated by DSGI isn't even the last place I'd want to go ... !

They have gone bust in my town. No where to buy electricals anymore.
I wish all of DSGI would go bust ... especially PC World!
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Old 21-12-2009, 16:07
John Dough
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My parents were in the market for a home pc a few years ago and I told NOT to go to 'PC World' under any circumstances..........Did they listen!?
It's given them nothing but trouble ever since.:sleep:

'Comet' is not a DSGI business it's owned by the company that runs 'Darty' in France and Italy etc.
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Old 21-12-2009, 16:26
FlatProblem
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Thats brilliant
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Old 21-12-2009, 18:11
Orbitalzone
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Hmmm.... this style of advertising was used about 10 years back... telling people to go into their local store to find the model they want and then buy it cheaper online.

This wonderful suggestion is simply another nail in the coffin of the small retailer and what will people do when all those helpful little shops have gone?

Cue Walmart!
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Old 21-12-2009, 20:21
jibberjabber2b
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Hmmm.... this style of advertising was used about 10 years back... telling people to go into their local store to find the model they want and then buy it cheaper online.

This wonderful suggestion is simply another nail in the coffin of the small retailer and what will people do when all those helpful little shops have gone?

Cue Walmart!
Problem is the "helpful" little shops aren't helpful either are they? They've just been following the big shops' model of bad customer service.
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Old 21-12-2009, 20:28
Pete*G
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whether you agree with the principle or not, the person who thought up the ad campaign is a genius
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Old 21-12-2009, 20:30
danemc
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Problem is the "helpful" little shops aren't helpful either are they? They've just been following the big shops' model of bad customer service.
DS etc is the new "helpful little shop"
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Old 21-12-2009, 21:13
Orbitalzone
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Actually what we should all do is use *Currys Digital to check out the models, waste their salespeople's time and then buy from Dixons. The only flaw to this plan is that Currys staff aren't usually the best place to get technical information from, or in fact often any meaningful information about the products on sale.

I wonder if they've considered that might well happen.....








*irony alert. Yes I know Currys and Dixons are same group hence the comment.
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Old 22-12-2009, 07:50
Mandarintje
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The Sony one at the moment I find a bit silly too:-

SONY make.believe

All I can think is FAKE, PRETEND, MADE IN CHINA.
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Old 22-12-2009, 16:13
MrGiles2
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Dixons, Comet etc are forever taking the mick out of the customer.

The fact that these companies push extended warranties is extremely annoying owing to the fact that the Sales of Goods Act covers goods for up to 6 years, and that European Law covers the very same goods for up to 2 years.

Every time something goes wrong beyond the 12 month gaurantee you have to call in the trading standards office to sort them out because these companies deny the customer all knowledge of their rights.

Enough is enough!!! Bout time our MPS got off their arses and upgraded the legislation in order to make it work!!!

Time and time again the OFT have warned customers that these warranties are a complete waste of money and arent even worth the paper they are printed on.

Now, I have said my piece,

MERRY CHRISTMAS!
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Old 22-12-2009, 19:14
bobcar
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Whilst I wouldn't usually get an extended warranty (I got a free 5 year Panasonic one with my Panny TV) you really contradict yourself in your post.

You rant on about how difficult it is to get anything fixed under the Sales of Goods Act and European law and then say these guarantees aren't worth the paper they're written on. Well many people with such guarantees have got their equipment fixed under these guarantees without any hassle so clearly they are worth something even if they are overpriced.
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Old 22-12-2009, 19:27
AlanO
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Dixons, Comet etc are forever taking the mick out of the customer.

The fact that these companies push extended warranties is extremely annoying owing to the fact that the Sales of Goods Act covers goods for up to 6 years, and that European Law covers the very same goods for up to 2 years.

Every time something goes wrong beyond the 12 month gaurantee you have to call in the trading standards office to sort them out because these companies deny the customer all knowledge of their rights.

Enough is enough!!! Bout time our MPS got off their arses and upgraded the legislation in order to make it work!!!

Time and time again the OFT have warned customers that these warranties are a complete waste of money and arent even worth the paper they are printed on.

Now, I have said my piece,

MERRY CHRISTMAS!
As has been posted many times by myself and others, the SGA does not guarantee items for 6 years. Nor does it entitle you to a free repair, replacement or refund in that time.

What it does set out is the period of time over which a claim can be made. The remedy in the event of a claim, will depend on the item, its original cost and date of purchase.

i.e. if you have a 5 year old TV which has failed for the first time, if you took it to court, its highly unlikely you'd get a free repair or replacement if it were a minor fault. The court would probably say it is unlikely the fault were there at the time of manufacture, and the failure is due to "fair wear and tear" - the most you'd probably get is a contribution towards the repair.

Similarly a 5 year old TV which was beyond economic repair would again, probably not result in a full refund or new set. Instead the court would consider the fact you've had 5 years use and award a "depreciated value" of the set. Potentially 1/6 of its value.

An extended warranty, by contrast, is like any other insurance policy, it covers in the event of failure and means you do get a free repair automatically or replacement if the item cannot be repaired - a very different prospect.

Additionally most extended warranties from the major retailers or manufacturers schemes are underwritten by insurance companies (Richer Sounds being an exception here) so even if the retailer or manufacturer were to go out of business, you'd still be covered. Which the SGA can't do, as if the original seller is no longer trading, then you have nobody to claim against.
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Old 22-12-2009, 19:33
Winston_1
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The fact that these companies push extended warranties is extremely annoying owing to the fact that the Sales of Goods Act covers goods for up to 6 years, and that European Law covers the very same goods for up to 2 years.
When ever I've posted about this 2 year guarantee I've been shouted down by Nigel Goodwin. Now I know he is a dealer and has a vested interest in not honouring a two year guarantee.

Last week I was in Calais for a day and noticed that TV's etc all came with a two year guarantee. Prices were slightly higher but I think that has more to do with 19.6% VAT than the guarantee.

As MrGiles2 said it's time our MP's got the legislation to work.
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Old 22-12-2009, 19:49
AlanO
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When ever I've posted about this 2 year guarantee I've been shouted down by Nigel Goodwin. Now I know he is a dealer and has a vested interest in not honouring a two year guarantee.

Last week I was in Calais for a day and noticed that TV's etc all came with a two year guarantee. Prices were slightly higher but I think that has more to do with 19.6% VAT than the guarantee.

As MrGiles2 said it's time our MP's got the legislation to work.
Sorry, but you're wrong. The EU law does not offer you a statutory 2 year guarantee. It merely offers the same protection as the SGA in this country. If you don't believe me - or others such as Nigel Goodwin - then at least do some research on the net:

http://whatconsumer.co.uk/eu-directive-sale-of-goods/


A two-year EU Directive on the Sale of Goods?
July 5th, 2009

Earlier this year, the papers were full of this – a European Directive entitling all European consumers to a repair or a replacement for goods which fail within two years of purchase. It was not new but clearly stated that “Sellers … are obliged to guarantee the conformity of the goods with the contract for a period of two years after the delivery of the goods”.

After it hit the headlines, store managers and companies around the UK started to get numerous calls from consumers citing this Directive and demanding enforcement of their consumer rights. But reporting of this EU Directive has not helped what is already a source of much confusion among traders and consumer alike.

In reality, this European law, is no substitute for what we already have in the UK in the form of Sale of Goods Act 1979. Under this act, consumers in the UK have the statutory right to expect products which are of “satisfactory quality and fit for purpose”. It enables us to request a repair, replacement or even a refund at any time, bearing in mind the price you have paid and the expected lifetime of the product. In many cases, this may be longer than two years and could be anything up to six.


That retailers in France may be offering a 2 year guarantee is completely irrelevant. It may be that the French consumer law stipulates a minimum 2 year guarantee - I've no idea if that's the case, I'm not an expert in French consumer law.

There have long been differences in the warranty duration and product specifications offered around Europe - the PC market having the biggest discrepancy as mainland Europe tended to have lower spec entry model PCs which meant they were cheaper than the UK. When UK retailers tried offering these models, customers didn't buy them as they were unhappy with the low spec..........
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Old 22-12-2009, 19:55
Nigel Goodwin
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When ever I've posted about this 2 year guarantee I've been shouted down by Nigel Goodwin. Now I know he is a dealer and has a vested interest in not honouring a two year guarantee.
I'm an engineer, not a dealer - and it makes no difference to me. In fact, if anyhing, blanket two manufacturers warranties would be of considerable benefit to me

I keep 'shouting you down' (as you put it) because it's completely untrue - links have been posted here to the relevent legislation many times, and it says nothing whatsoever about a two year guarantee. The EU legislation was also rejected by the UK, as our existing 6 year SOGA is three times as long.

Perhaps you would care to post a link to the legislation where it specifies this imagined two year warranty?.
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Old 23-12-2009, 23:36
Winston_1
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I hope I haven't offended you Nigel. All I can say is that the current regs are very confusing. There certainly have been cases of consumers forcing retailers to replace equipment within two years. The Tesco case I posted earlier is one that sticks in my mind most.
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