Originally Posted by Biko:
“ However if a band is forced down my throat then there's every chance that I'm gonna hate them but theres also every chance I'll like them, i just happen to not like Ellie Goulding at the moment however i liked Florence + The Machine who were pretty much everywhere last year... its 50/50 really, some hype I think is deserved, some I don't. It's a matter of opinion.”
Now you see this is the trap that we all have to try and not fall into. The natural reaction with a list like "The Sound of..." is to go, "No. I won't be told what I'm going to like". But it's not that really, it's merely a list of predicted success stories for the forthcoming year. Those highest on the list get the biggest pushes and record companies/radio etc, so that predicted success becomes a reality.
I try to forget these artists are being "tipped" for big things and judge them on what they do, the music. I will admit to being a bit unsure about Ellie, Marina and some of the others I've heard on that list. But I don't think I've heard enough to forge a strong opinion on any of them.