Whilst on the subject of 16-34s, BBC One is performing shockingly in this demo on Sundays with their older skewing lineup. Last week they logged a share of just 8.8% in this demographic, behind C4 (inc +1) and ITV1 by some distance.

However, BBC Three did seem to benefit a little as that was up to 2.6%. It was probably higher when Being Human was on, which I assume was consciously scheduled on a Sunday to compliment BBC One's offerings.

Source: C4 Sales

Monday 8th March - Drama
New Tricks - 4.23m (17.5%)
Married Single Other - 3.95m (16.4%)
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Poor for MSO to be beaten by Old Tricks.

Yep, although the margin is actually smaller than when The Bill went up against Old Tricks late last year. At that time, the gap was even as big as 1.0m at one stage.

Monday 8th March Overnights
BBC One
13:45- Doctors: 1.87m (25.1%)
20:00- EastEnders: 9.6m (38.3%)
* peak: 9.7m
20:30- Panorama: 2.52m (9.9%)
21:00- New Tricks: 4.23m (17.5%)

BBC Two
20:00- Lambing Live: 2.61m (10.3%)
21:00- A Band For Britain: 1.61m (6.7%)

ITV1
19:00- Emmerdale: 7.48m (33.5%)
19:30- Coronation Street: 10.22m (42.6%)
20:00- The Lakes: 4m (15.9%)
20:30- Coronation Street: 10.06m (39.3%)
21:00- Married, Single, Other: 3.95m (16.4%)
* began with 4.5m (18.2%)
* ended with 3.5m (14.7%) in its final 15 mins

Channel 4
18:30- Hollyoaks: 1.45m (6.9%), +1: 120k (0.5%)
20:00- Dispatches: 910k (3.6%)
21:00- The Secret Millionaire: 2.56m (10.6%)

Five
17:30- Neighbours: 1.55m (9.5%)
18:00- Home and Away: 1.14m (5.8%)
20:00- The Gadget Show: 1.49m (5.9%)
21:00- For A Few Dollars More: 1.48m (8.4%)

BBC Three
22:00- EastEnders: 853k (4.4%)

E4
19:00- Hollyoaks: 581k (2.6%)
21:00- Glee: 1.25m (5.2%), +1: 255k (1.5%)

Fiver
18:30- Home and Away: 482k (2.3%)
19:00- Neighbours: 187k (0.8%)

ITV2
14:35- Jeremy Kyle: 481k (6.8%)
21:00- Gordon Ramsey’s Hell’s Kitchen USA: 460k (1.9%)

ITV3
17:20- Earlier On the Buses: 416k (2.8%)
17:50- Heartbeat: 481k (2.4%)

ITV4
21:00- Cops with Cameras: 234k (1%)

Primetime Shares
ITV1: 23.6%
BBC One: 20.5%
BBC Two: 7.3%
Channel 4: 5.7% (+1: 0.7%)
Five: 5.3%
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Another fantastic rating for Glee - a series high. Also C4 and Five did well in the 9pm hour as Secret Millionaire is up from last week and the Clint Eastwood movies are still pulling in solid audiences.

The soap ratings are down, especially EastEnders as that's the first Monday this year it's fallen below the 10m mark. After its first 2 strong months, I guess the ratings are now settling down.

Only a season high if we exclude +1. If we include +1, then it is equal to what it achieved on 15th February.

The younger-leaning channels must be very grateful for the BBCs lurch to OAP-ville.

Channels are very strong brands for many people and once a channel has an association it's very hard to shift it.

And so MSO has gone from hit to flop in two weeks. Have any other dramas/comedys gone from nearly 7m to 4m in 2 weeks?

Such a shame about the poor figures for MSO. It is a brilliant drama, yesterdays ep was the best yet.

People moan ITV don't do enough non crime drama, yet when they do a good non crime drama, people don't watch

Hah! I knew SMO would flop in the ratings. The new Cold Feet? Nah, the new Mutual Friends.

These relationship dramas are the drama equivalent of sitcoms like Terry And June or My Family: they occupy a strange middle-class world that only exists in the mind of TV executives.

The Medfords, the Harpers and the Cold Feet group got away with it, but most of these programmes deservedly fall flat on their face.

I haven't watched SMO, but from what I've read about it, no cliche has been left untouched and there's nothing nothing remotely original about it.

Lazy, lazy writing and lazy, lazy commissioning. (Pitch: "It's like Cold Feet and it's...." ITV: "We'll do it!!!!")

Yeah, Honest which was an ITV1 comedy drama series in 2008. That went from 6.0m to 4.3m to 3.7m - very similar to MSO's drop.

Last year they tried Monday Monday and that flopped as well. ITV just can't get it right with comedy drama series apart from Doc Martin.

First time EE has been under 10million on a monday.

Coronation Street doing better with 10.2 and 10m but i'm sure their ratings will drop next week.

Honest - unlikeable characters and a bit of a potty mouth I believe.

Monday Monday - another drama set in TV Middle-Class-shire.

I wonder how MSO would have done had it debuted yesterday - meaning episodes 1 and 2 at least would have gone up against New Tricks repeats? I don't think it helped that episode 2 went up against Five Days.

Poor for Married, Single, Other considering the opposition. It had it tough last week against Five Days but really should have bounced back this week. New Tricks is consistent, but there were three million extra viewers available, and ITV needed some of them.

Soap ratings settling down after all the comotion of the snow boosts and Anniversary stuff. The EE repeat does seem to have taken a long term boost from it all though - it seems consistently above 800k these days. Was it always like that?

Glee is the big new US hit of the year and a perfect fit for E4. A well selected show thats doing the business for them.

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Interesting article on a new superhero drama in develpoment for BBC1. Is this the same as the family superhero drama earmarked for Saturday nights some time ago? It's from the makers of Being Human so I don't imagine so...

http://www.digitalspy.co.uk/tv/news/...hero-show.html

Be interested to see if it ever comes off. Ambitious stuff like that family superhero drama and the pirate one too seem to have hit the backburner with the BBC happy with just Doctor Who and Merlin for its family drama slots.

ITV need to get someone like Russell T Davies, give him a huge budget and get him to create a big character-based comedy drama with some big names and a big episode order.

They need to get the very best creative people and put them in a showrunner position, where they can oversee many more episodes per year and have individual writers pen each episode.

It costs money, but if they get it right the potential for international sales alone would be huge.

The CW can afford to make 22 episode seasons of shows that get 3m viewers. It works because they are in the right demo and the studios get huge international sales.

Worth noting that New Tricks didn't air on BBC1 Scotland or BBC1 Wales last night. So the ratings may be a bit misleading.

BBC1 Scotland had 'Holby City' on and Wales had 'Afghanistan: Five Welsh Families.'
STV was airing Underbelly too.

He'd never get 2m on Sky! He'd be very lucky to get half of that.

And what nonsense from you as usual - the autumn series was fixed at 7.30pm on Saturday nights, whilst this series has never strayed far from 7pm to 7.30pm - and is far more fixed in the schedules than whatever the BBC churn out on a Saturday night.


That would be the best solution for ITV. It depends what's more important to Harry - fame or cash. Frankly as much as I love TV Burp Harry Hill's repertoire is fairly limited and I don't see what else he could really do.


Secret Millionaire still pulling in the numbers - but would surely be pulling in even more if C4 treated it with a bit of respect.

Last nights episode was actually very good (they always are when they're more like a personal documentary) - up there with the best - but for me it's the first one I'd watched out of the last couple of series. Restrict it to one series a year with 6-8 episodes in each and it could last another decade - but at two a year it's inevitably going to burn out.


They did - that awful Bob and Rose with Alan Davies, and the actually rather excellent Mine All Mine with Griff Rhys Jones - which flopped so badly ITV merged the final couple of episodes into one.

Sometimes you have to face facts - and as much as we'd all prefer a more varied offering, if ITV want people to watch their drama, it basically has to be some kind of detective or psychological thriller to pull in the ratings. Though saying that they have axed Blue Murder today.

If MSO sinks below 3m will ITV give Underbelly a go nationally?

They could do a lot worse!

Why not? Gladiators managed 1.5m across an hour back in 2008. At that time the channel was not available to Virgin Media customers.

So I think around 2m for an established show like TV Burp on sky1 would be possible, but probably not sustained after the initial fanfare died down, especially if the pool of shows featured had to be reduced due to rights issues.

However, this is all premature speculation. No deal has been announced yet and we don't know what other broadcasters might be in discussions with Harry.

Interestingly there is quite an even split internationally between countries where it is aired FTA and countries where it is shown on a pay channel. On a small number it is shown first or live on pay and then after the event FTA.

It is however shown FTA in a fair few markets including Australia, Brazil, Canada, Germany, Ireland, Norway, Poland, Portugal, Russia and Sweden.

I think if they can make it work FTA in those countries then they could here also but the late broadcast makes it unattractive to most broadcasters.

Looking at that schedule, was it really that much of a shock? I wouldn't be surprised if it went into negative 16-34 figures when 1000-year old teenage zombies start watching.

I think they should! Love Underbelly.

Monday night is one if the very few times that I actually switch from ITV to STV!

ITV seem to be axing the shows I like...Blue Murder, Wire in the Blood, all the grim stuff..lol

they have been axing shows I like for a couple of years now.

I concur, Cent, a solid drama series with a decent cast and good stories will always do well in export markets- ABC in Australia love British drama- and then there's the potential for DVD sales and repeat showings on ITV3. For all ITV like their reality shows, and fair does some of the formats have been successfully exported, this genre isn't really repeatable and interest in DVDs would be very minimal( can't see HMV making much out of Katie and Peter DVDs.)