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The Ratings Thread (Part 7)


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Old 14-02-2010, 15:15
GeorgeS
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It's true. Apparently ITV were expecting around 5.5-6.5m for the launch and expected it to be a "grower". (I heard about this on another forum a few mins ago).

Really surprised they had such high expectations as not even XF, BGT or SCD launched with such higher figures!
I'll take your word for it but they must have been crazy to expect that. Even Soapstar Superstar struggled to get those figures with a more obvious cast & music range
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Old 14-02-2010, 15:22
sally k
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I'll take your word for it but they must have been crazy to expect that. Even Soapstar Superstar struggled to get those figures with a more obvious cast & music range
Didnt dancing on ice launch to 9M, but i suppose that format may have been familar to the audience already
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Old 14-02-2010, 15:24
iaindb
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Glenn's sort of right. Apparently ITV were expecting around 5.5-6.5m for the launch and expected it to be a "grower". (I heard about this on another forum a few mins ago).
According to an insider on another forum, they expected 5.5m to 6.5m.

Did they? IIRC (and I probably don't) msot people on this thread were predicting a flop.

Maybe if they'd put the programme on on Saturday against SYTYCD, they'd have got it.

Of course, they probably came up with these figures before they found out the BBC were putting Silent Witness on the other side.
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Old 14-02-2010, 15:27
Newcastle
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BBC1's budget is much smaller than ITV1's is, even after the budget cuts.
Figures for comparison?
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Old 14-02-2010, 15:36
Chris1964
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I can't see Popstar to Operastar being re commissioned. ITV was expecting 8 million viewers for this and has less than half. Possibly opera and ITV aren't a good match. This could have worked better on the BBC as the audience is a bit more demanding.
Hell's Kitchen isn't that cheap. The host will probably want a million for presenting it, the B list celebs fees will come to two million and you can add an extra three million for production and promotional costs. Also ratings had fallen to 4 million and, as the show can't be repeated and DVD interest would be very minimal( same as most reality shows), I can see ITV's reason for ditching it.
8 million is astonishing. IMO the show ticks few boxes. It doesnt have Simon Cowell and therefore has no credibility , it doesnt attract youngsters because they would not go within a mile of Opera and it isnt going to attract Opera buffs because its too lightweight. And it had tough opposition in Silent Witness. If it did have any chance the Beeb have done their bit to bury it along with its rather peculiar mixed theme.
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Old 14-02-2010, 15:39
sally k
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Of course, they probably came up with these figures before they found out the BBC were putting Silent Witness on the other side.
Nope, they were expecting that even with SW and celeb BB


Popstar to operastar actually cost around 2 and half mill to make for 6 episodes. Doi[ costs about 6.5m -7m for 12 weeks] gets double the viewers and the cost also includes a seperate result show.pto also has zero repeat value.

Popstar to operstar has a bigger budget than the beebs sytcd.So you think you can dance has the same budget as Graham Nortons eurovision show from last year.Even though that was only 5 weeks long and sytcyd lasted 7weeks.
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Old 14-02-2010, 15:41
Andy23
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I doubt they were expecting 8m viewers, 6m still seems to be the benchmark for a good performance so I'd say they were hoping to be closer to this than 3m.
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Old 14-02-2010, 15:41
sally k
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BBC1's budget is much smaller than ITV1's is, even after the budget cuts.
Since when was BBC 1 summer entertainment budget smaller than ITVs
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Old 14-02-2010, 15:43
sally k
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I doubt they were expecting 8m viewers, 6m still seems to be the benchmark for a good performance so I'd say they were hoping to be closer to this than 3m.
6m is what I heard as well
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Old 14-02-2010, 15:43
Glenn A
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Glenn's sort of right. Apparently ITV were expecting around 5.5-6.5m for the launch and expected it to be a "grower". (I heard about this on another forum a few mins ago).

Really surprised they had such high expectations as not even XF, BGT or SCD launched with such high figures!
Opera and ITV aren't a good mix and this would have fared better on the BBC where the audience is more responsive to this type of music and where ratings concerns aren't such a big deal.
As for Hell's Kitchen, I think it was reaching the end of its reality shelf life and ratings were down to 3 million at times. However, ITV could sit back and say it's made a lot of money for them in American rights even if the repeat and DVD potential is non existent.
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Old 14-02-2010, 15:45
D.M.N.
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BBC1's budget is much smaller than ITV1's is, even after the budget cuts.
Figures for comparison?
Since when was BBC 1 summer entertainment budget smaller than ITVs
Having just checked, the respective budgets (as of June 2009) are:

BBC1 - £1.1 billion
ITV1 - £750 million
C4 - ~£525 million (I think this number is for all channels)
C5 - ~£165 million

Source: Media Guardian (1, 2, 3)

So BBC1's budget is bigger.

Last edited by D.M.N. : 14-02-2010 at 15:51. Reason: adding Channel 4 and Five's budget
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Old 14-02-2010, 15:51
Glenn A
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Having just checked, the respective budgets (as of June 2009) are:

BBC1 - £1.1 billion
ITV1 - £750 million

Source: Media Guardian

So BBC1's budget is bigger.
Of course, BBC One does a lot more than ITV with its bigger budget: current affairs, religion, documentaries, children's programmes, the regions.
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Old 14-02-2010, 15:52
sally k
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IIRC a lot of the cost of was associated with the venue and the support staff which shouldnt be an issue with a studio based series such as PTOS. If it fills an Ofcom quota re arts, so much the better from an ITV perspective
It was costly but as costly as an hour of popstar to operastar.
The restraunt used in the last series was about half the size of the original one used in series one.

Why ofcom persist in making them have an arts quota is beyond me
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Old 14-02-2010, 15:54
rzt
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Saturday 13rd February Overnights
BBC One
18:45- Total Wipeout: 5.03m (22.4%)
19:45- So You Think You Can Dance? Final: 5.31m (22.1%)
21:25- Casualty: 6.19m (26.6%)

ITV1
19:30- Harry Hill's TV Burp: 4.74m (20.5%)
21:00- All Star Mr & Mrs: 4.64m (19.2%)

Thanks to MattJ

Those were the Top 5 programmes yesterday. Looks like ITV1's figures were hit, with TV Burp down by around 2m compared to the previous week. I thought that would happen due to the poor football post-match lead in. No word on what Take Me Out got exactly, but it's at least half a million down from last week.

Total Wipeout did well for a repeat, and Casualty posted a good figure (should timeshift to 7m+). Alright for the So You Think You Can Dance final.
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Old 14-02-2010, 16:01
sally k
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I think total wipeout and tv burp probably share a similar audience
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Old 14-02-2010, 16:02
Cent
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Sorry guys, I was sure BBC1's budget was 600 and something million.
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Old 14-02-2010, 16:03
D.M.N.
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Saturday 13rd February Overnights
BBC One
18:45- Total Wipeout: 5.03m (22.4%)
19:45- So You Think You Can Dance? Final: 5.31m (22.1%)
21:25- Casualty: 6.19m (26.6%)

ITV1
19:30- Harry Hill's TV Burp: 4.74m (20.5%)
21:00- All Star Mr & Mrs: 4.64m (19.2%)

Thanks to MattJ
ITV hit by the football a lot it seems, very poor figure for TV Burp... all of its line-up down quite considerably. BBC1 did well it seems, winning all of primetime, even if SYTYCD's figure isn't superb.

TV Burp should have a good repeat figure today then.
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Old 14-02-2010, 16:04
iaindb
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Sorry guys, I was sure BBC1's budget was 600 and something million.
It is. The something being 500.
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Old 14-02-2010, 16:04
Score
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Not really suprising for TV Burp, as it never does well after football, and as it shares a large audience with Wipeout it rarely does well starting halfway through that either, so with those two factors combined last night, the ratings aren't too surprising.

Total Wipeout actually got more last night than the 3.8m it got when it was originally shown last summer. Not really surprising as because all the episodes are the same nobody seems able to tell the difference between new episodes and repeats. Okay for So You Think You Can Dance, but I thought it would be closer to 6m. It's not often that he final of one of these shows is below the overall series average (5.4m in this case) so the BBC won't be too happy.
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Old 14-02-2010, 16:06
sally k
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Sorry guys, I was sure BBC1's budget was 600 and something million.
Your fine



TW is quite a ratings banker
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Old 14-02-2010, 16:07
Connor Williams
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Winter Olympics Opening Ceremony figures anyone?

So You Think You Can Dance has bombed to me, for a Final, that's below what SCD would be getting. They may as well put SCD on twice a year like ABC.
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Old 14-02-2010, 16:11
Danslink
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SYTYCD should be given another series...it was beginnign to ind its feet but went away too quick....if the ratings are still crap next year axe it
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Old 14-02-2010, 16:12
iaindb
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TW is quite a ratings banker
So the BBC should learn to treat it better
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Old 14-02-2010, 16:12
C14E
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Broadcast has posted some demographic breakdowns for Hustle and Law & Order for their 1/2/10 episodes:

Hustle-
Total: 5.1m (20%)
ABC1s: 2.6m (23%)
16-34s: 1.0m (19%)

Law & Order: UK-
Total: 5.1m (20%)
ABC1s: 2.1m (18%)
16-34s: 0.4m (8%)

Hustle's audience would be more lucrative for ITV1. I thought more 16-34s would be watching Law & Order: UK - not a huge number but 0.4m seems quite low!
I know this is a few days late, but it's probably worth pointing out that Glee had 684,000 on the same night in the 9pm hour. Other E4 shows with 0.4m or more are The Cleveland Show, Skins, The Big Bang Theory and Shameless First Look.
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Old 14-02-2010, 16:14
D.M.N.
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Winter Olympics Opening Ceremony figures anyone?
At a guess, ~1m.

So You Think You Can Dance has bombed to me, for a Final, that's below what SCD would be getting. They may as well put SCD on twice a year like ABC.
Err, it wouldn't get SCD's figures just like that. OK, it should have been higher than 5.3m, but if your expecting over 10m for a show in its first year, then you're going crazy.
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