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The Ratings Thread (Part 7)
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GeorgeS
14-02-2010
Originally Posted by rzt:
“It's true. Apparently ITV were expecting around 5.5-6.5m for the launch and expected it to be a "grower". (I heard about this on another forum a few mins ago).

Really surprised they had such high expectations as not even XF, BGT or SCD launched with such higher figures!”

I'll take your word for it but they must have been crazy to expect that. Even Soapstar Superstar struggled to get those figures with a more obvious cast & music range
sally k
14-02-2010
Originally Posted by GeorgeS:
“I'll take your word for it but they must have been crazy to expect that. Even Soapstar Superstar struggled to get those figures with a more obvious cast & music range”

Didnt dancing on ice launch to 9M, but i suppose that format may have been familar to the audience already
iaindb
14-02-2010
Originally Posted by rzt:
“Glenn's sort of right. Apparently ITV were expecting around 5.5-6.5m for the launch and expected it to be a "grower". (I heard about this on another forum a few mins ago).
”

Originally Posted by D.M.N.:
“According to an insider on another forum, they expected 5.5m to 6.5m.

”

Did they? IIRC (and I probably don't) msot people on this thread were predicting a flop.

Maybe if they'd put the programme on on Saturday against SYTYCD, they'd have got it.

Of course, they probably came up with these figures before they found out the BBC were putting Silent Witness on the other side.
Newcastle
14-02-2010
Originally Posted by Cent:
“BBC1's budget is much smaller than ITV1's is, even after the budget cuts.”

Figures for comparison?
Chris1964
14-02-2010
Originally Posted by Glenn A:
“I can't see Popstar to Operastar being re commissioned. ITV was expecting 8 million viewers for this and has less than half. Possibly opera and ITV aren't a good match. This could have worked better on the BBC as the audience is a bit more demanding.
Hell's Kitchen isn't that cheap. The host will probably want a million for presenting it, the B list celebs fees will come to two million and you can add an extra three million for production and promotional costs. Also ratings had fallen to 4 million and, as the show can't be repeated and DVD interest would be very minimal( same as most reality shows), I can see ITV's reason for ditching it.”

8 million is astonishing. IMO the show ticks few boxes. It doesnt have Simon Cowell and therefore has no credibility , it doesnt attract youngsters because they would not go within a mile of Opera and it isnt going to attract Opera buffs because its too lightweight. And it had tough opposition in Silent Witness. If it did have any chance the Beeb have done their bit to bury it along with its rather peculiar mixed theme.
sally k
14-02-2010
Originally Posted by iaindb:
“Of course, they probably came up with these figures before they found out the BBC were putting Silent Witness on the other side.”

Nope, they were expecting that even with SW and celeb BB


Popstar to operastar actually cost around 2 and half mill to make for 6 episodes. Doi[ costs about 6.5m -7m for 12 weeks] gets double the viewers and the cost also includes a seperate result show.pto also has zero repeat value.

Popstar to operstar has a bigger budget than the beebs sytcd.So you think you can dance has the same budget as Graham Nortons eurovision show from last year.Even though that was only 5 weeks long and sytcyd lasted 7weeks.
Andy23
14-02-2010
I doubt they were expecting 8m viewers, 6m still seems to be the benchmark for a good performance so I'd say they were hoping to be closer to this than 3m.
sally k
14-02-2010
Originally Posted by Cent:
“BBC1's budget is much smaller than ITV1's is, even after the budget cuts.”

Since when was BBC 1 summer entertainment budget smaller than ITVs
sally k
14-02-2010
Originally Posted by Andy23:
“I doubt they were expecting 8m viewers, 6m still seems to be the benchmark for a good performance so I'd say they were hoping to be closer to this than 3m.”

6m is what I heard as well
Glenn A
14-02-2010
Originally Posted by rzt:
“Glenn's sort of right. Apparently ITV were expecting around 5.5-6.5m for the launch and expected it to be a "grower". (I heard about this on another forum a few mins ago).

Really surprised they had such high expectations as not even XF, BGT or SCD launched with such high figures!”

Opera and ITV aren't a good mix and this would have fared better on the BBC where the audience is more responsive to this type of music and where ratings concerns aren't such a big deal.
As for Hell's Kitchen, I think it was reaching the end of its reality shelf life and ratings were down to 3 million at times. However, ITV could sit back and say it's made a lot of money for them in American rights even if the repeat and DVD potential is non existent.
D.M.N.
14-02-2010
Originally Posted by Cent:
“BBC1's budget is much smaller than ITV1's is, even after the budget cuts.”

Originally Posted by Newcastle:
“Figures for comparison?”

Originally Posted by sally k:
“Since when was BBC 1 summer entertainment budget smaller than ITVs”

Having just checked, the respective budgets (as of June 2009) are:

BBC1 - £1.1 billion
ITV1 - £750 million
C4 - ~£525 million (I think this number is for all channels)
C5 - ~£165 million

Source: Media Guardian (1, 2, 3)

So BBC1's budget is bigger.
Last edited by D.M.N. : 14-02-2010 at 15:51
Glenn A
14-02-2010
Originally Posted by D.M.N.:
“Having just checked, the respective budgets (as of June 2009) are:

BBC1 - £1.1 billion
ITV1 - £750 million

Source: Media Guardian

So BBC1's budget is bigger.”

Of course, BBC One does a lot more than ITV with its bigger budget: current affairs, religion, documentaries, children's programmes, the regions.
sally k
14-02-2010
Originally Posted by GeorgeS:
“IIRC a lot of the cost of was associated with the venue and the support staff which shouldnt be an issue with a studio based series such as PTOS. If it fills an Ofcom quota re arts, so much the better from an ITV perspective”

It was costly but as costly as an hour of popstar to operastar.
The restraunt used in the last series was about half the size of the original one used in series one.

Why ofcom persist in making them have an arts quota is beyond me
rzt
14-02-2010
Saturday 13rd February Overnights
BBC One
18:45- Total Wipeout: 5.03m (22.4%)
19:45- So You Think You Can Dance? Final: 5.31m (22.1%)
21:25- Casualty: 6.19m (26.6%)

ITV1
19:30- Harry Hill's TV Burp: 4.74m (20.5%)
21:00- All Star Mr & Mrs: 4.64m (19.2%)

Thanks to MattJ

Those were the Top 5 programmes yesterday. Looks like ITV1's figures were hit, with TV Burp down by around 2m compared to the previous week. I thought that would happen due to the poor football post-match lead in. No word on what Take Me Out got exactly, but it's at least half a million down from last week.

Total Wipeout did well for a repeat, and Casualty posted a good figure (should timeshift to 7m+). Alright for the So You Think You Can Dance final.
sally k
14-02-2010
I think total wipeout and tv burp probably share a similar audience
Cent
14-02-2010
Sorry guys, I was sure BBC1's budget was 600 and something million.
D.M.N.
14-02-2010
Originally Posted by rzt:
“Saturday 13rd February Overnights
BBC One
18:45- Total Wipeout: 5.03m (22.4%)
19:45- So You Think You Can Dance? Final: 5.31m (22.1%)
21:25- Casualty: 6.19m (26.6%)

ITV1
19:30- Harry Hill's TV Burp: 4.74m (20.5%)
21:00- All Star Mr & Mrs: 4.64m (19.2%)

Thanks to MattJ”

ITV hit by the football a lot it seems, very poor figure for TV Burp... all of its line-up down quite considerably. BBC1 did well it seems, winning all of primetime, even if SYTYCD's figure isn't superb.

TV Burp should have a good repeat figure today then.
iaindb
14-02-2010
Originally Posted by Cent:
“Sorry guys, I was sure BBC1's budget was 600 and something million.”

It is. The something being 500.
Score
14-02-2010
Not really suprising for TV Burp, as it never does well after football, and as it shares a large audience with Wipeout it rarely does well starting halfway through that either, so with those two factors combined last night, the ratings aren't too surprising.

Total Wipeout actually got more last night than the 3.8m it got when it was originally shown last summer. Not really surprising as because all the episodes are the same nobody seems able to tell the difference between new episodes and repeats. Okay for So You Think You Can Dance, but I thought it would be closer to 6m. It's not often that he final of one of these shows is below the overall series average (5.4m in this case) so the BBC won't be too happy.
sally k
14-02-2010
Originally Posted by Cent:
“Sorry guys, I was sure BBC1's budget was 600 and something million.”

Your fine



TW is quite a ratings banker
Connor Williams
14-02-2010
Winter Olympics Opening Ceremony figures anyone?

So You Think You Can Dance has bombed to me, for a Final, that's below what SCD would be getting. They may as well put SCD on twice a year like ABC.
Danslink
14-02-2010
SYTYCD should be given another series...it was beginnign to ind its feet but went away too quick....if the ratings are still crap next year axe it
iaindb
14-02-2010
Originally Posted by sally k:
“TW is quite a ratings banker”

So the BBC should learn to treat it better
C14E
14-02-2010
Originally Posted by rzt:
“Broadcast has posted some demographic breakdowns for Hustle and Law & Order for their 1/2/10 episodes:

Hustle-
Total: 5.1m (20%)
ABC1s: 2.6m (23%)
16-34s: 1.0m (19%)

Law & Order: UK-
Total: 5.1m (20%)
ABC1s: 2.1m (18%)
16-34s: 0.4m (8%)

Hustle's audience would be more lucrative for ITV1. I thought more 16-34s would be watching Law & Order: UK - not a huge number but 0.4m seems quite low!”

I know this is a few days late, but it's probably worth pointing out that Glee had 684,000 on the same night in the 9pm hour. Other E4 shows with 0.4m or more are The Cleveland Show, Skins, The Big Bang Theory and Shameless First Look.
D.M.N.
14-02-2010
Originally Posted by Connor Williams:
“Winter Olympics Opening Ceremony figures anyone?”

At a guess, ~1m.

Originally Posted by Connor Williams:
“So You Think You Can Dance has bombed to me, for a Final, that's below what SCD would be getting. They may as well put SCD on twice a year like ABC.”

Err, it wouldn't get SCD's figures just like that. OK, it should have been higher than 5.3m, but if your expecting over 10m for a show in its first year, then you're going crazy.
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