Regardless of the terrible lead-in, I'm still surprised Harry Hill was quite so far down on his usual numbers. The Total Wipeout repeat did very well and set up SYTYCD, which probably did about as well as could be expected given where its been for the past few weeks. I do think they'll bring it back - though its potential is unfufilled, it does at least have that potential - which is more than can be said for most BBC LE commissions of recent years.
Dreadful numbers for the FA Cup for ITV. I'm a football fan and could barely recall that it was an FA Cup weekend - in news terms, its been lost in the fog of the Winter Olympics and Six Nations.
Incedentally, I expect the BBC will be pleased with the way the Six Nations is going so far, results wise. With France beating Ireland yesterday, they're still on course for a big showdown with England in the primetime match in March. If England can win one of their next two matches, they'll be in contention for that game too. A big primetime decider could do 7m or so, I imagine.
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It's easy to see why NBC are heading for a loss on the Olympics when you consider the astonishingly high price paid for them. It gets even worse if you factor in the massive production costs. They sent over 3000 staff to Beijing (the BBC sent 350-odd), building their own bespoke studios, moving much of their news and daytime operation out there, and setting up extra cameras at all of the venues to tailor the coverage to the US audience. The Olympics are fundamental to the NBC brand - the Olympic rings are even incorporated into their on-screen logo for months leading up to the games. Dick Ebersol (NBC Sports chief) had made the Olympics so central to their identity, it appears they'd pay almost anything to avoid losing it.
All of this just about made sense in a booming ad market, when US athletes like Phelps provided a huge boost to TV audiences for the first 7 days of competition, hooking them in. But with advertising failing, fee's increasing, and no guarantee of similar achievements by US athletes, the investment is looking like something of a bygone era.