Originally Posted by Ads:
“It could be an amazing rating, remember in 2012 the pre Olympic hype in the media will be relentless. Iam not sure what the rating and share was for the Sydney Olympic opening ceremony was on Australian tv, but that would be a good indication of what we can expect here. I think we could be talking around 18 million.”
The Olympics though doesn't really boost the BBC in primetime at least as much as it does for other countries, notably the US and Australia. Ratings will be high for sure, but I'd be amazed if they got too close to the 20m mark. Then again, I suppose if EE can get 15m+ for it's live episode, it shouldn't be ruled out.
Originally Posted by Jonwo:
“The Winter Olympics are doing well for BBC Two but the time differences mean that it's difficult to attract high ratings although the 8-9pm ones have done over 3m, has the Winter Olympics ever aired on BBC One or is a BBC Two exclusive?”
It's usually predominantly BBC2, though used to take the Grandstand slots on BBC1 at the weekend and in previous games overnight coverage tended to be on BBC1 (where I think due to it being BBC1 it would have rated better this year than BBC2!).
Due to the nature of the sport the time difference has kind of worked out well for us this time with the big snow events being primetime ourtime, with mainly the ice events being overnight. I'm sure the BBC would have liked the sliding events a few hours earlier, but really we've had many medal winning events in primetime, whilst in four years in Russia despite the more favourable time difference, such events will play out between 8am-12noon UK time.
Originally Posted by sn_22:
“I know we'll never agree on this, but this is why Grandstand was dropped. Because what you've suggested is exactly what they would have been reduced to. Cobbling together some non-live stuff and sporadic extras, just because its a Saturday afternoon and theres a schedule to fill.
If there's no sports (to which BBC possess the rights) that can be covered live on a Saturday afternoon, then I don't see why there should be any BBC Sport programming then. Fit the broadcast schedule around the sport schedule - not the other way round.”
Axing Grandstand has worked for the big events, but the smaller sports suffer as the BBC just give up rather than go hunting for sport to fill the schedule.
World Cup Skiing for example continues next weekend, perfect to capitalise on new interest from the Winter Olympics - but for the BBC their coverage in Ski Sunday seems to have ended before the Winter Olympics. Imagine them giving up on the Premier League just weeks before the season finished - wouldn't happen, so why should skiing be any different?