those are valued ITV viewers you are talking about.

Im sure some point not to far in the future, ITV will recomission shows not based on ratings, but on how many people twitter about it.

It certainly bodes well for 16-34 viewers.

Twitter told us Take Me Out was doing better in that demo week 1, before we got the ratings.

Tonight's episode will have the highest 16-34 ratings of the series.

Twitter is more of a BBC thing http://www.guardian.co.uk/media/pda/...s-social-media

Yep it certainly indicates it's popular with the younger demo which is good news for ITV.

Too true.

It does, and surely a recommission was inevitable based on that alone.

Episode four, which got 4.6m total viewers, got a 24% share of 16-24s, the really difficult viewers to get.

Thanks to all for the enlightenment. I guess the reality behind it is contained above.

It doesnt take much to know its going to get a lot of the 16-34 audience by the premise of the show. I doubt that there is much audience crossover between Take Me Out and Antiques Roadshow.

Yes, we knew that is who the show was aimed at, but so was So You Think You Can Dance? and its only being held up by its granny audience just now.

The Twitter people are a prime target for Advertisers, very open and people who have no sense of privacy... and that includes me.
1 Million maximum for Winter Olympics Ceremony, maybe 750,000?
Also, does anyone have Friends Ratings from last week on E4?

The way GeorgeS regularly posts with authority on the contents and dubious qualities of so many BBC shows, including that Aussie daytime rubbish that got virtually zero viewing figures, he must struggle to find time to watch anything on other channels...


Twaddle. Share percentages, as I see it, are generally used to justify underwhelming performances on the bare numbers. "Well, at least it got a 30% share, not to be sniffed at..."

If TOS is getting 4.5m, then starts getting 5m, then 5.5m, then 6m, then pushes 7m at times, then that's significant - even if the share percentages are (we are told) static-ish.


No doubt that age-old ITV tactic of over-running the start of a BBC1 show as a spoiler. (Which I'm quite sure will be in evidence this Friday night when the 7.36pm Corrie runs over the start of the live EE by a good 2-3 minutes... )

The "TV clips" bit had, though, finished about a minute after the ad break and we were then treated to a bizarre laughter-free "puppet version" of X Factor which seemed to go on for about 10 mins. Not sure what all that was about, but it wasn't an entertainment show taking the piss out of TV clips, which Burp used to be in its heyday.

If they can't come up with enough material to fill the slot, then maybe it's time to move on, or rest the show for a bit.


Only £3m? Cheap as chips compared to what ITV overpays for its low-rating football packages...


As for tonight, I'm not really watching it but how padded out is SYTYCD tonight? They opened the phone lines after the show had been only 40 mins, and it's been all filler since. Really don't understand that one.

Goodness knows why ITV is repeating the toe-curlingly unfunny "siege" episode of Benidorm tonight. I thought they'd have wanted to keep that one on the shelf and not let it see the light of day again.

NBC press release


http://tvbythenumbers.com/2010/02/13...n-torino/41949

so when from April onwards it gets 5m, then 4m, then 3m, then 2m in August, it will be out with the axe? Here's hoping


Its more to do with Ofcom ad rules and stretching the benefit of the per hour minutage to be honest. Denting your little BBC shows dont pay the bills you know


we will see if Italy vs France or Italy vs Scotland beats any FA games. I very much doubt it.

The average Twitter user is actually 31 years old according to recent research. Contrary to popular belief on this thread, it isn't a particularly youthful brand. In terms of the main players in social networking, it is at least fourth youngest behind MySpace, Bebo and even Facebook.

To be fair to them, they did have to wrap up their FA Cup coverage. Saying that, it should have been advertised as from 17:00 to 19:20... in the same way as SYTYCD should really have been advertised in two parts given that the Lottery was in the middle.


3 minutes actually. And this is TV Burp's hey day, in case you don't realise, it is still getting 6m+ without any bumper shows on the end of it.

Well... yet, anyway.

With all this global cooling going on, I wouldn't rule out blizzards and 9m viewing figures by August...

Its like when people try to guess the rating based on how long the thread is on DS

If that was the case though, Big Brother would get 20m viewers!

If they had scheduled FA Cup coverage longer, this thread would be full of comments on how low the post-match analysis bit is in ratings terms and how they should have shortened it

Running late once in a while is hardly a ITV exclusive thing, the BBC do it just as often.

I meant in qualitative terms...

Sneaky, but makes sense. If they had properly scheduled Burp for 7.30 to allow a proper FA Cup coverage wrap-up, then nobody would have watched ITV1 between 7.10pm and 7.30pm. By misleading people into thinking Burp was on at 7.15, they'll have got people to watch some ITV analysis for once!

Note - BBC News has been brought forward tonight to 10.15pm, Apollo rpt at 10.30pm. Maybe the Daily Mail was on to them...

(EDIT: Or is just an aggressive Beeb schedule change to beat ITV, airing a news bulletin against a 'comedy' repeat? Not very public service is it...)

The amount of content you watch on the BBC and you're a climate change skeptic?

Something ain't right there!

That's slightly bizarre. Hmm..

Though that's nothing like Thursday's EastEnders, which'll run half an hour into Emmerdale.


To be fair, The K Factor was better this week and last - it seemed to take up a lot less time!

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All the soaps performed well last night. Due to the atmosphere of the thread earlier that's allI'm saying on the subject.

NBC will be pleased with those kinds of figures. I guess even brilliant ratings won't offset the amount lost, though?

Ah but Emmerdale used to eat into EE's time slot every Tuesday for weeks on end. I don't think the ITV fan boys are in any position to use that one for mudslinging.

It has no place on a show supposedly taking the piss out of the week's TV though, would you agree?

To me it smacks of ITV trying to keep the Cowell-fest in people's minds...