Originally Posted by eviledna:
“Fraid not mate.
You need to compare series ONE of I'm a Celeb with series ONE of Hell's Kitchen. Go back and check your figures.
I agree with you in principle though, ITV will be disappointed. And remember, it's put a considerable strain on Corrie. This week there are SEVEN episodes! If they carry on like that, the series will be flogged to death. (Still far superior to EastEnders tho).”
Yeah ......
I thought about that, but you can't even compare the same program historically because there are so many variables ..... Jubilee Year, introduction of new technology and channels, weather, war, etc,etc .....
And with HK, it was supposed to come with the advantage of the very successful preceding Kitchen Nightmares (only 4 episodes) .....
IAC was spectacularly successful this year, mainly because of John Leyden, Jordan and Peter Andre ..... now some may have been able to forecast the latter's realtionship, but nobody could have forecast that the former Johnny Rotten was on his way to winning the show when he quit, amidst massive public interst .....
BTR, on the other hand, suffered from following IAC because viewers were "reality"'d out ....
There never will be a second series of BTR or HK, so we'll never know about those .....
So I think you have to compare current performance with estimated expectation which means calculating expected audience for a given time on a given channel on a given day .....
Now, I'm no expert in these matters, but the guys at MediaGuardian are and if their articles inform me that a propsed reality show on ITV1 at 2100 every night should draw at least 8m, I believe them and so, presumably, do the supporting advertisers ..... if, then, the audience varies between 4.5 and 8.5m, the assumption has to be that there's something wrong with the program or the programming .....
As you and others have pointed out, the additional episodes of Corrie were, at first, a welcome bonus and certainly helped HK but that must have been another cost burden .....