|
||||||||
Artists to Avoid - Success due to clever marketing |
![]() |
|
|
Thread Tools | Search this Thread |
|
|
#1 |
|
Guest
Join Date: Jan 2008
Posts: 487
|
Artists to Avoid - Success due to clever marketing
If Music week have an award for PR campaign of the year - I would think it was a logical conclusion that the music of these artists wouldn't cut it alone. An award for getting crap to the top so to speak - Here are the contenders:
Lady GaGa is facing an unlikely adversary in the form of Dame Vera Lynn as the pair find themselves shortlisted for PR Campaign Of The Year at this year’s Music Week Awards The event’s nominations, announced today (Monday), reveal Decca Records’ campaign for Dame Vera, which led to an unexpected chart-topping album, lines up against Polydor’s Ra Ra-Ah-Ah-Ah: The Rise Of GaGa campaign for the prestigious award. Also shortlisted are campaigns for Mumford & Sons, N-Dubz and Pixie Lott. Lady GaGa, Mumford & Sons and Pixie Lott are also among the contenders in the Artist Marketing Campaign, alongside campaigns for Lily Allen, Paolo Nutini and Florence + The Machine, while the catalogue marketing campaign offers an intriguing mix of The Beatles, Queen, The Stone Roses, Dreamboats & Petticoats and Island Records’ 50th anniversary. The newly-revealed nominations take in a number of categories that will debut at this year’s ceremony, which is taking place at the London Hilton on Park Lane on Thursday, April 15. A new Independent Artist Marketing category brings together Infectious Music’s The Temper Trap, PIAS/ Integral’s Dizzee Rascal, XL’s The xx and a Union Square Madness campaign, while those shortlisted for the inaugural Independent Breakthrough award include 2Point9 Jayded’s Jay Sean for topping the Billboard Hot 100 last year and Real World Records for Charlie Winston, who last year topped the French albums chart. |
|
|
|
|
Please sign in or register to remove this advertisement.
|
|
|
#2 |
|
Forum Member
Join Date: Sep 2009
Location: some place in England
Posts: 6,612
|
what?
|
|
|
|
|
|
#3 |
|
Forum Member
Join Date: Jan 2010
Posts: 38,218
|
^ my thoughts exactly.
|
|
|
|
|
|
#4 |
|
Forum Member
Join Date: Jul 2009
Posts: 282
|
Why would you want to avoid an artist (as your title implies) simply because their management and label have done well at marketing them? The use of a PR campaign to encourage sales has no relation on whether an act is credible or as you put it, "crap".
|
|
|
|
|
|
#5 |
|
Inactive Member
Join Date: Jan 2009
Posts: 772
|
I tend to avoid 99% of artists on TV and radio. It's not so much succesfull marketing as it is successfully turning the countrys population into mind-dead eejits.
|
|
|
|
|
|
#6 |
|
Forum Member
Join Date: Jul 2006
Location: London
Posts: 13,382
|
I get it OP. And apart from Florence I agree with you.
|
|
|
|
|
|
#7 |
|
Forum Member
Join Date: Feb 2008
Posts: 3,407
|
If an artist is marketed well and the audience like their music, than what's your problem with it? Because it wouldn't be bought if it was never liked.
|
|
|
|
|
|
#8 |
|
Forum Member
Join Date: Nov 2008
Posts: 5,653
|
Quote:
If Music week have an award for PR campaign of the year - I would think it was a logical conclusion that the music of these artists wouldn't cut it alone. An award for getting crap to the top so to speak - Here are the contenders:
..... |
|
|
|
|
|
#9 |
|
Guest
Join Date: Jan 2008
Posts: 487
|
Quote:
Not really. Good marketing does not necessarily mean a bad product.
|
|
|
|
|
|
#10 |
|
Forum Member
Join Date: Nov 2008
Posts: 5,653
|
Quote:
But who would be worthy of an award the person who had the easy job and got the good product to the top - or the one who had defied the odds and got the bad product to the top.
Pretty much everyone needs PR/marketing to succeed, using it well is in no way an indication of having a bad product. |
|
|
|
|
|
#11 |
|
Forum Member
Join Date: Mar 2010
Posts: 281
|
What a ridiculous excuse for a thread.
|
|
|
|
|
|
#12 |
|
Forum Member
Join Date: Nov 2009
Posts: 1,698
|
I hate PR people. I'm going to have to deal with them on a day to day basis soon and they are the scourge of the earth! As for the OP I don't think you should avoid an artist just because they have a PR machine behind them. Just don't go with the masses and let yourself decide whether you like a song or not. I have a lot of friends who just follow like sheep, I like this song because it's in the charts. While the jokes on me about how out there my musical taste is! But PR does have an influence, I just wouldn't beat the artist with the PR stick for the sake of it!
|
|
|
|
|
|
#13 |
|
Forum Member
Join Date: Dec 2008
Posts: 22,520
|
Quote:
I hate PR people. I'm going to have to deal with them on a day to day basis soon and they are the scourge of the earth!
I do have a "scourge of the earth list" however
|
|
|
|
|
|
#14 |
|
Forum Member
Join Date: Nov 2009
Posts: 1,698
|
Quote:
I can't agree. You may be about to deal with them , I did so for 35 years and I can tell you for a fact that (as with every industry) there are good and bad people. You'll soon suss out who can help you, and who is actually helping themselves rather than you. And, contrary to what you may believe, there are actually some nice, grounded folk out there.
I do have a "scourge of the earth list" however ![]() |
|
|
|
|
|
#15 |
|
Forum Member
Join Date: Mar 2009
Posts: 2,352
|
Aaahh, yes! That little-known newcomer Vera Lynn
I've never read such tosh. |
|
|
|
|
|
#16 |
|
Forum Member
Join Date: Mar 2003
Location: London
Posts: 16,573
|
explains why the xx got so much attention though, when their music was bland rubbish
|
|
|
|
|
|
#17 |
|
Forum Member
Join Date: Dec 2004
Posts: 3,764
|
Quote:
If Music week have an award for PR campaign of the year - I would think it was a logical conclusion that the music of these artists wouldn't cut it alone. An award for getting crap to the top so to speak - Here are the contenders:
Lady GaGa is facing an unlikely adversary in the form of Dame Vera Lynn as the pair find themselves shortlisted for PR Campaign Of The Year at this year’s Music Week Awards The event’s nominations, announced today (Monday), reveal Decca Records’ campaign for Dame Vera, which led to an unexpected chart-topping album, lines up against Polydor’s Ra Ra-Ah-Ah-Ah: The Rise Of GaGa campaign for the prestigious award. Also shortlisted are campaigns for Mumford & Sons, N-Dubz and Pixie Lott. Lady GaGa, Mumford & Sons and Pixie Lott are also among the contenders in the Artist Marketing Campaign, alongside campaigns for Lily Allen, Paolo Nutini and Florence + The Machine, while the catalogue marketing campaign offers an intriguing mix of The Beatles, Queen, The Stone Roses, Dreamboats & Petticoats and Island Records’ 50th anniversary. The newly-revealed nominations take in a number of categories that will debut at this year’s ceremony, which is taking place at the London Hilton on Park Lane on Thursday, April 15. A new Independent Artist Marketing category brings together Infectious Music’s The Temper Trap, PIAS/ Integral’s Dizzee Rascal, XL’s The xx and a Union Square Madness campaign, while those shortlisted for the inaugural Independent Breakthrough award include 2Point9 Jayded’s Jay Sean for topping the Billboard Hot 100 last year and Real World Records for Charlie Winston, who last year topped the French albums chart. |
|
|
|
|
|
#18 |
|
Forum Member
Join Date: Feb 2010
Location: Kent, UK
Posts: 625
|
Huh? What is the original poster on? As soon as I saw GaGa mentioned I switched off - if anyone's success is down to marketing alone, you need to be looking at other artists i'm afraid!
|
|
|
|
|
|
#19 |
|
Forum Member
Join Date: Nov 2007
Posts: 17,413
|
Adele.
|
|
|
|
![]() |
|
All times are GMT. The time now is 15:52.

