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Artists to Avoid - Success due to clever marketing


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Old 08-03-2010, 16:19
jack soon
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If Music week have an award for PR campaign of the year - I would think it was a logical conclusion that the music of these artists wouldn't cut it alone. An award for getting crap to the top so to speak - Here are the contenders:

Lady GaGa is facing an unlikely adversary in the form of Dame Vera Lynn as the pair find themselves shortlisted for PR Campaign Of The Year at this year’s Music Week Awards

The event’s nominations, announced today (Monday), reveal Decca Records’ campaign for Dame Vera, which led to an unexpected chart-topping album, lines up against Polydor’s Ra Ra-Ah-Ah-Ah: The Rise Of GaGa campaign for the prestigious award. Also shortlisted are campaigns for Mumford & Sons, N-Dubz and Pixie Lott.

Lady GaGa, Mumford & Sons and Pixie Lott are also among the contenders in the Artist Marketing Campaign, alongside campaigns for Lily Allen, Paolo Nutini and Florence + The Machine, while the catalogue marketing campaign offers an intriguing mix of The Beatles, Queen, The Stone Roses, Dreamboats & Petticoats and Island Records’ 50th anniversary.

The newly-revealed nominations take in a number of categories that will debut at this year’s ceremony, which is taking place at the London Hilton on Park Lane on Thursday, April 15. A new Independent Artist Marketing category brings together Infectious Music’s The Temper Trap, PIAS/ Integral’s Dizzee Rascal, XL’s The xx and a Union Square Madness campaign, while those shortlisted for the inaugural Independent Breakthrough award include 2Point9 Jayded’s Jay Sean for topping the Billboard Hot 100 last year and Real World Records for Charlie Winston, who last year topped the French albums chart.
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Old 08-03-2010, 16:20
Tfan26
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what?
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Old 08-03-2010, 16:21
mimicole
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^ my thoughts exactly.
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Old 08-03-2010, 17:13
Recurring
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Why would you want to avoid an artist (as your title implies) simply because their management and label have done well at marketing them? The use of a PR campaign to encourage sales has no relation on whether an act is credible or as you put it, "crap".
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Old 08-03-2010, 17:17
FrameBreaker
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I tend to avoid 99% of artists on TV and radio. It's not so much succesfull marketing as it is successfully turning the countrys population into mind-dead eejits.
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Old 08-03-2010, 17:28
jlrob
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I get it OP. And apart from Florence I agree with you.
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Old 08-03-2010, 19:16
Sparklyblue171
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If an artist is marketed well and the audience like their music, than what's your problem with it? Because it wouldn't be bought if it was never liked.
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Old 08-03-2010, 19:23
Coen
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If Music week have an award for PR campaign of the year - I would think it was a logical conclusion that the music of these artists wouldn't cut it alone. An award for getting crap to the top so to speak - Here are the contenders:

.....
Not really. Good marketing does not necessarily mean a bad product.
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Old 08-03-2010, 19:35
jack soon
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Not really. Good marketing does not necessarily mean a bad product.
But who would be worthy of an award the person who had the easy job and got the good product to the top - or the one who had defied the odds and got the bad product to the top.
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Old 08-03-2010, 19:56
Coen
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But who would be worthy of an award the person who had the easy job and got the good product to the top - or the one who had defied the odds and got the bad product to the top.
Or maybe the person who took a good product and pushed it to a whole new level of success through good marketing and PR?

Pretty much everyone needs PR/marketing to succeed, using it well is in no way an indication of having a bad product.
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Old 08-03-2010, 20:10
Katwoman
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What a ridiculous excuse for a thread.
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Old 09-03-2010, 08:09
Iceman09
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I hate PR people. I'm going to have to deal with them on a day to day basis soon and they are the scourge of the earth! As for the OP I don't think you should avoid an artist just because they have a PR machine behind them. Just don't go with the masses and let yourself decide whether you like a song or not. I have a lot of friends who just follow like sheep, I like this song because it's in the charts. While the jokes on me about how out there my musical taste is! But PR does have an influence, I just wouldn't beat the artist with the PR stick for the sake of it!
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Old 09-03-2010, 08:19
David Tee
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I hate PR people. I'm going to have to deal with them on a day to day basis soon and they are the scourge of the earth!
I can't agree. You may be about to deal with them , I did so for 35 years and I can tell you for a fact that (as with every industry) there are good and bad people. You'll soon suss out who can help you, and who is actually helping themselves rather than you. And, contrary to what you may believe, there are actually some nice, grounded folk out there.

I do have a "scourge of the earth list" however
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Old 09-03-2010, 08:25
Iceman09
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I can't agree. You may be about to deal with them , I did so for 35 years and I can tell you for a fact that (as with every industry) there are good and bad people. You'll soon suss out who can help you, and who is actually helping themselves rather than you. And, contrary to what you may believe, there are actually some nice, grounded folk out there.

I do have a "scourge of the earth list" however
It depends on what angle your coming from, from a journalistic perspective they can really try and play you like a fiddle, although I have to agree that there are quite a few that nice people, many whom I have made friends with already. Their main purpose is the opposite to my purpose, but anyway I digress this isn't a Media Thread but Music thread.
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Old 09-03-2010, 10:08
BatmanLaBatman
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Aaahh, yes! That little-known newcomer Vera Lynn

I've never read such tosh.
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Old 09-03-2010, 10:32
Pitman
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explains why the xx got so much attention though, when their music was bland rubbish
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Old 09-03-2010, 10:46
frost
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If Music week have an award for PR campaign of the year - I would think it was a logical conclusion that the music of these artists wouldn't cut it alone. An award for getting crap to the top so to speak - Here are the contenders:

Lady GaGa is facing an unlikely adversary in the form of Dame Vera Lynn as the pair find themselves shortlisted for PR Campaign Of The Year at this year’s Music Week Awards

The event’s nominations, announced today (Monday), reveal Decca Records’ campaign for Dame Vera, which led to an unexpected chart-topping album, lines up against Polydor’s Ra Ra-Ah-Ah-Ah: The Rise Of GaGa campaign for the prestigious award. Also shortlisted are campaigns for Mumford & Sons, N-Dubz and Pixie Lott.

Lady GaGa, Mumford & Sons and Pixie Lott are also among the contenders in the Artist Marketing Campaign, alongside campaigns for Lily Allen, Paolo Nutini and Florence + The Machine, while the catalogue marketing campaign offers an intriguing mix of The Beatles, Queen, The Stone Roses, Dreamboats & Petticoats and Island Records’ 50th anniversary.

The newly-revealed nominations take in a number of categories that will debut at this year’s ceremony, which is taking place at the London Hilton on Park Lane on Thursday, April 15. A new Independent Artist Marketing category brings together Infectious Music’s The Temper Trap, PIAS/ Integral’s Dizzee Rascal, XL’s The xx and a Union Square Madness campaign, while those shortlisted for the inaugural Independent Breakthrough award include 2Point9 Jayded’s Jay Sean for topping the Billboard Hot 100 last year and Real World Records for Charlie Winston, who last year topped the French albums chart.
Man, you talk crap.
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Old 09-03-2010, 12:12
haim100
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Huh? What is the original poster on? As soon as I saw GaGa mentioned I switched off - if anyone's success is down to marketing alone, you need to be looking at other artists i'm afraid!
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Old 09-03-2010, 12:35
Makson
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Adele.
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