SCR refugee station (Part 2) |
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#101 |
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Join Date: Nov 2007
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and cr*p as it is now, it was never really any good. Just 'cos some of you loved the pre 2006 crew you were still not big enough in ratings to matter. SCR was a terrible idea in the first place and will never work. The figures always peak in local radio when local trouble,i.e Floods snow etc, happen but that's not good enough. Whoever decided to put those 2 stations together (I am repeating myself ) should be shot, but typical Beeb means they were promoted out of harms way.
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#102 | |
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I actually thought the idea of SCR was quite a good one. When I started listening in, oh, about early 2004 I guess (IIRC), I rather liked the concept of the localised Breakfast shows for Surrey, Sussex and Brighton with corresponding 'Drive Time' shows (sorry, did Brighton have a 'Drive' show in the afternoon, I cannot remember?). Admittedly like all of us on here I may have been biased as my commute has taken me from upper Surrey down past Gatwick and Crawley as far as Brighton/Hove/Worthing areas. I used to listen to Ed all the way down the A23, then Jo Goode and subsequently Sarah G on the Brighton feed. I really only know Mr Radford from Bluff, where he was superb. My point was that passing through so much of the SCR territory, I found it quite acceptable. Now, well..... ![]() ![]()
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#103 | |
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#104 | |
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Location: East Sussex
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I think the concept of merging Sussex and Surrey was always going to be fraught and was really because Surrey couldnt exist on its own. Apart from Guildford, my guess is you'd find the majority of listeners come from the coastal strip of Sussex... (bit obvious as thats where most people are). Nonetheless, I found Charlie and Steve's jaunts around the area on Jo's saturday morning show illuminating and inspired me to go and see places in both Sussex and Surrey. I'm not sure you can argue it always peformed terribly. Local radio in general performs terribly compared to national but I think SCR's performance at one point made it one of the top five local radio stations in the country. With the figures at least half as much again as they are now ... indeed, the overal share being up above 10% ... i think it was doing rather well. It peaked about 2003. Its arguable that that was its heyday. We know, because it was broadcast at the time, that John Radford's breakfast show attracted over 100,000 listeners on its own. It isnt just about the presenter, content and style also play a big part (although you might argued that Style is something the presenter has some influence over). However, I'm sure those with the figures could compare and contrast how it was and how it is and ask the appropriate questions. The one thing that is for certain is that its performing terribly now. It may have come slightly off the boil between 2003 and late 2005 but the previous line up left on a high (judging by the Mar 2006 figures). Its quite clear that after that the figures dropped. Despite all the recieved wisdom about it taking a year (and then 2) for the new line up to "bed-in" and return the figures back to previous levels they never have . Not once. Not in 4 years. OK ... so are ratings all that matter? Possibly not. Maybe you could argue that if youve got a small subsection of the community very happy then you are more succesful. However, most businesses judge their success on numbers of sales or number of customers. Doesn't matter how nice an Aston Martin is if nobody is buying. Doesnt have to be increasing - just has to be consistent. Compare to SCR and we find that its figures are consistently getting less and less. Radio is about communicating and making a small(er) number of people happy (are there any?) isn't a success story. The thing you might say about the current state of SCR is that its inherent failings (in the localness dept for example) are much more pronounced because of its overall failure to deliver. As long as it was relatively successful they didnt matter, but now it isnt and its does. |
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#105 | |
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Join Date: Dec 2009
Location: Tun Wells/Surrey
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When the (ridiculous) changes were announced, the switchboard lit up with people trying to complain. Perhaps it was only NPs programme which had no listeners and I can understand why. |
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#106 | |
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That was a lot of hours.Now my listening hours =0 and thats entirely down the the strategic policy of the station management. Perhaps they will eventually be left with just two listeners. Dave and Sue. |
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#107 | |
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I am sorry but I can't let that pass because it just isn't true. Whilst it might well have been a poor idea to join the station up with Surrey and NE Hants historically the station fared very well, and indeed in direct contrast that which you attempt to portray.. I have done some research on the RAJAR website and from what I can gather SCR was consistently in the top ten(out of 34) BBC local radio stations from 1999 to 2004 in terms of both reach (audience numbers) and hours listened, mostly around 5 or 6th place after London, Manchester, Birmingham and Merseyside - all big-city stations. After the - management changes- it slipped to 11th and, as now evident ,has now lost 49,000 listeners and 1.45 million listener hours up to March 2009, and 67,000 listeners and 1.563 million listener hours to December 2009. On that basis, if what SCR was doing up until 2004 was performing "terribly"( as you put it)', perhaps there is a considerably body of opinion that would like more of the "terrible"performance of the 1999 - 2004 era !!! |
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#108 | |
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I rather fear that you have misinterpreted the data in some way. In fact I know you have. Perhaps you are, for instance, confusing raw numbers with per centage cumulative reach within the defined TSA. To illustrate how you've misinterpreted the data, by way of example, BBC local radio in London is far and away the least successful of all BBC local radio stations, time and time again. Bar none. It wins the dubious award for least successful every single time. You are suggesting it is the most successful! I'm not going to get in to a slanging match over data, except to say that it is important to know how to read it. If you care to refer here to the RAJAR data you are looking at, I'm sure someone will take you through the correct reading of it. All the best. Fred |
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#109 | |
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HI Fred, thanks for your response. You are right of course IF the sole criterion is percentage reach because London is the worst in terms of reach but 4% of 10 million plus is a hell of a lot of listeners. Without trawling through all the stats again and recreating the information that sadly I didn't save, IIRC, SCR's best performance was third??? in about March?? 2002 (I think for both criteria) I don't think that Radio London featured in the stats till the early years of 2002 or was it 2003, and again from memory in March 2006 SCR was "on the top table" in terms of both criteria. |
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#110 | |
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Yes, well, indeed, many different slants can be claimed depending on what aspect of the 'stats' or 'figures' are chosen (my previous post recalling when Mr Astley crowed about the rise in listener numbers - I recalled he was probably referring to just the reach figure- refers). But again it depends on what you call successful as regards BBC London. In terms of share, yes, a consistently low overall share % - usually between 1.5% and 2% as I recall. But I also think a lot of people understand/accept that e.g. BBC London might be expected a smaller share % in such a richly competitive market where there are so many stations (Ginger's point essentially). On the other hand, I think reasonable people also accept and understand how stations such as Norfolk, Cornwall, Devon, Channel Islands for example which have a much lower number of alternatives in their localities record relatively high % share results. I think this illustrates a potential risk in deciding everything on the basis of what is basically a glorified survey, viz RAJAR. As far as I'm concerned, I react to the output of a station. BBC SCR / BBC Sy & Sx is just frankly a lot poorer that before (merely IMHO, of course) and I object to the 'dumbed down' intellectually unchallenging route the station has taken over the past few years. I don't listen too much now as a result. As Alexander in the Meercat ads says - "Simples!" |
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#111 |
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Join Date: Aug 2009
Posts: 1,214
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Quote..from all the last posts..
"Blah blah blah blah...rajar ..blah...bring back what his name blah blah..rant..blah blah.." If any of you heard Allison's last two shows this week, then perhaps you may realise that you have been mistaken..it was local radio at its best..I will miss her and hope that her replacements do not disappoint. |
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#112 | |
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" God, grant me the serenity To accept the things I cannot change; The courage to change the things that I can; And the wisdom to know the difference. PS. Nice one Fred on the Rajars...but this lot won't listen to you. |
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#113 | |
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"This lot" H, It wasnt so long ago when you started on this thread that you were trying or pretending to ingratiate yourself. If you like, I'll dig out your previous posts .... |
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#114 |
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Join Date: Dec 2009
Location: Tun Wells/Surrey
Posts: 27
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Hear Hear Ginger. I don't know why he bothers to post if he feels that way about us, why doesn't he leave us to 'our poor pathetic selves?'
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#115 |
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Inactive Member
Join Date: Aug 2009
Posts: 1,214
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Dear H,
I wish I could join you on your balcony in Crete!..I love your posts..You are not living up to your name... Local radio does matter,because it is a voice ..our voice, I do believe that needs to be supported..whatever happened in the past,has to be forgotten(and I agree that is hard thing to do..very bad decisions were made and TBH I get the impression that some of those in "management"never even listened to their output..and that is appalling") I think they are listening now..at last..and the rot who have been happy in the past to swan around and take their leave may have to reconsider ..we shall see.. |
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#116 | |
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I think perhaps you meant that its too late to do anything about it now, that's not true either, but if the station are listening, why is the output so incredibly tedious and the ratings so dreadful???? |
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#117 |
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Join Date: Nov 2007
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Don't bother ....never tried to ingratiate myself( what would be the point??). Just stated my thoughts. Bloody hell,GF, you have my previous posts??? Sad or what. Get a hobby.
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#118 | |
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PS. I notice no-one has really addressed Fred's RAJAR comments....and you know why?? because it doesn't suit your cause. |
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#119 | |
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![]() PS. Told you Tiger8. Fun isn't it. Welcome to "misery loves company land" |
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#120 | |
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You made it clear you are not one of "us".. How much flip flopping do you want to do.. Are you an MP? I cant be ar*ded to look back over the thread, but you and I know exactly what I mean....If you insist of course I will oblige.... |
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#121 | |
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Hell no, Gingerflake ...YES I INSIST. Go ahead saddo and look back and publish all my posts. Oblige me. If you can be arsed. I am sure everyone is gagging for it. Know wot I mean..wink wink, nudge nudge ![]() ![]() ![]() Off now down to the fish market. PS. Are you sure you are "one of us" Flakey baby??? |
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#122 |
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Join Date: Nov 2007
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test xxx
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#123 | |
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Posts: 753
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Oh dear, squabble, squabble, squabble, over figures, I make a serious post about the format and everyone ignores it!
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example 1:- "I love sussex because...." I am already listening to the station at this point, why do I need to hear a trailer inviting me to listen to the station I am already listening to? example 2:- after the weather forecast & news "for more weather/news go to bbc.co.uk/sussex" if you do happen to go to that site, they give you no further news items on sussex than you have just heard and the weather is no more detailed than the forecast that you just heard. bbc.co.uk/weather will of course give you more detailed info, but this is not the site they are telling you to go to. example 3:- during the breakfast show, "danny pike is coming up at 10" mentioned at least 4 times every hour! example 4:- back to back bbc sussex jingles - I know what bloomin' radio station I am listening to! bbc sussex jingle - news, followed by bbc sussex travel jingle - travel, end of travel bbc sussex jingle, followed by weather jingle, followed by end of bbc sussex weather jingle, followed by presenter/show jingle, followed by the presenter pointlessly saying "Hi this X on BBC Sussex with the drivetime/breakfast/mid-morning... show" example 5:- the (already much debated here on this thread) endless audience participation plugs - cue another jingle... " call us now on 08459570057 or you can text us... or email...." only to have your comments ignored and not read out anyway. |
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#124 | |
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It is not only males that turn off on 'Wag Time' I do too. I feel it's rather insulting to the intellegence. It's just not the sort of stuff I enjoy. However, I think your comments are constructive but if previous history is anything to go by. It will be ignored. The one thing SCR BBC Sx/Sry seem to do with exceeding regularity is ignore its listeners.
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#125 |
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Join Date: Nov 2007
Posts: 499
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[quote=Nathan;
In addition my comments above they need to ditch the endless self-promotion trailers, (example 1:- "I love sussex because...." I am already listening to the station at this point, why do I need to hear a trailer inviting me to listen to the station I am already listening to? ) "It's brand identification. You are bright but some people do not know the station they listen to" ========================================= (example 2:- after the weather forecast & news "for more weather/news go to bbc.co.uk/sussex" if you do happen to go to that site, they give you no further news items on sussex than you have just heard and the weather is no more detailed than the forecast that you just heard. bbc.co.uk/weather will of course give you more detailed info, but this is not the site they are telling you to go to.) "true...but it's to get folk to be aware there is a website" ======================================== (example 3:- during the breakfast show, "danny pike is coming up at 10" mentioned at least 4 times every hour!) it's cross promotion and some people only listen for 20 minutes or so" ======================================== (example 4:- back to back bbc sussex jingles - I know what bloomin' radio station I am listening to! bbc sussex jingle - news, followed by bbc sussex travel jingle - travel, end of travel bbc sussex jingle, followed by weather jingle, followed by end of bbc sussex weather jingle, followed by presenter/show jingle, followed by the presenter pointlessly saying "Hi this X on BBC Sussex with the drivetime/breakfast/mid-morning... show") "see reply to ex.1 above...new listeners often get the station name wrong...not good for surveys.. and also,Nathan, once you get fixated on a niggle it seems to be there just to annoy you. It's a bit like getting a red car and you suddenly notice how many red cars there are. Get over it my friend!" ========================================== example 5:- the (already much debated here on this thread) endless audience participation plugs - cue another jingle... " call us now on 08459570057 or you can text us... or email...." only to have your comments ignored and not read out anyway.[/QUOTE] "Agreed...for some reason Tv and radio seem to think that our opinion is important...it's not actually......I don't really care what other listeners think...the output should be good enough. You are right, these programmes ask you to email/text/call and, if there is time, read 2 or 3 out at random. I think it's an ego thing on their part. I hate it when news does it." Just my thoughts before I get changed for a boozy night out.
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