Originally Posted by gottago:
“IIRC from a book about C4 I read, Sky was preparing to bid for both the pay and free rights for Friends and ER (they already had the pay rights for both) in the same way that they bought up Lost and House. The were both big on C4 and naturally they didn't want to lose them so they also bid for both the free and pay rights. They ended up winning which led to the launch of E4 so they had somewhere to air what they had the pay rights for.
Friends used to be pretty huge on Sky1 despite it being in far fewer home than it is now. I think Sky1's highest ever rating is still an episode of Friends from the early 2000s so it was clearly a big loss for them.”
Yes, you can read about it in a book called 'Channel 4 A Licence to be Different' it's by Maggy Brown a contributor to the Guardian
Essentially Warner Bros wanted to sell both the Pay TV & FTA rights together, and they bundled up Friends, ER etc with a whole load of other crap that Ch4 didn't really want but ended up taking so they could get the rights to Friends which was a staple part of the Friday Night comedy line up at the time.
This one deal also fast tracked the launch of E4!
One show they did get included though was the West Wing, so not to bad!