Originally Posted by derek500:
“And another 56,000 on the HD simulcast.
I can't believe with 15% of the UK population now having access to ITV HD, their figures are so low!!”
As I said there before there is something not quite right about the HD figures, suggesting that the way rating of these works is somehow flawed.
The argument raised here was that some shows are just more watchable in HD than others....as in Doctor Who would attract HD viewers but Over the Rainbow would not.
To a degree, perhaps. But if 6.5 million watch Doctor Who and 5 million watch Over the Rainbow but half a million watch DW in HD and next to nobody Over the Rainbow in HD this does not look correct.
Both are on one after the other on both BBC 1 and BBC HD and many viewers surely just stay on the channel they are tuned to.
I suspect there are several factors why many of the 15% potential audience are not watching ITV HD.
Many Sky viewers may not even realise it is there. It was never promoted and I have seen several posts from people spotting it in the EPG a month late for the first time.
Moreover, it takes effort to switch from your local ITV region to ITV HD and if most people have no clue what is in HD and what is not, may just stick with that they have. Because ITV HD simulcasts the London news, weather and local programming anyone outside that area is told to tune elsewhere. How many bother to come back?
Viewers prefer an easy life and many may have just chosen to stick with their local ITV rather than the HD version of London ITV.