Originally Posted by Dancc:
“Sorry, but I don't think Millionaire is capable of doing much ratings wise now. There's still a core audience there of around 3-4m that will watch but most are bored with the format. Some of the changes brought in actually made it even less watchable.
Only place for it now where it could have a future is daytime TV IMO. But I don't think Tarrant would be happy about that.”
“Sorry, but I don't think Millionaire is capable of doing much ratings wise now. There's still a core audience there of around 3-4m that will watch but most are bored with the format. Some of the changes brought in actually made it even less watchable.
Only place for it now where it could have a future is daytime TV IMO. But I don't think Tarrant would be happy about that.”
I think it should be rested, and then brought back in its original format with no celebrity specials - given 9pm slots in the week before Christmas Week after I'm a Celebrity finishes.
1. It would be cheap - ad revenue will not be big anyway.
2. Likely to fetch 3-5m - which is good business - and the week before Christmas is good.
3. Scheduling wise, it suits ITV to have something lasting the whole week because, with I'm a Celebrity finished, what are ITV supposed to do? Launch one-offs for the whole week?




(it hasnt appeared as bold so its the "Ant and Dec growing up bit")