Originally Posted by jake lyle:
“Well that proves Pizzathections point dropping the soap didnt help or boost ITV unless 200k is seen as an improvement.
Last Friday was declared a flop for ITV, so a 200k increase[which we dont know for sure] is hardly a triumph and a flop a week ago is a hardly a brilliant night a week later.”
Look at the bigger picture.
By moving the ITV soaps to Sunday slots, it would vacate the 8pm-10pm slots all week...also meaning Corrie would drop an episode...which would raise its quality and its ratings.
For example, Friday nights would financially benefit ITV without the second Corrie. Frost/Midsomer/other 2 hour drama repeats would rate quite well between 8-10pm, I feel - around the same audience if not more than the Harry Potter screening.
Do remember that Friday nights are when youngsters go out, so Harry Potter (as well as nearly all of ITV's entertainment offerings) have failed there.
Only Benidorm stands out as the major exception!
Sunday's could be given real boosts too all year round, even though the soaps might be slow at first:-
7:00pm Emmerdale - 5.5m-6m (30%)
7:30pm Coronation Street - 7.5m-8m (35%)
- This means a significant lead-in for the 2 hour dramas. Since the soaps vacated the slot in 2008, ITV's detective shows have suffered greatly in sheer numbers.
- Also a big lead-in (even though it doesn't need it) for shows like
Britain's Got Talent and
The X Factor.
- It gives consistency to Sunday nights, and allows ITV to broadcast its best new shows in the very desirable 8pm & 9pm slots - everyone watches TV on a Sunday night!
One little creative snag would be the day itself, as a soap's plot mirrors the day it is broadcast. And some say that Sunday's would be particularly weird or boring. But I think it would make a nice change, even if it means a Roast Dinner with Norris Cole or The Dingles - it makes a change and breaks up the action nicely.
If ITV implemented this, its ratings would soar on this night, and Friday nights would remain reasonably stable with money saved.
Friday: 20% primetime share
Sunday: 30%+ primetime share