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Junior Apprentice |
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#2476 |
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Forum Member
Join Date: Apr 2005
Location: Nottingham, UK
Posts: 11,878
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He was pretty good on working out what was needed though.
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Zoe sold very well in week one; we saw little of Emma, who I assume sold, but didn't seem to do as well as Zoe.
It's hard to tell. Zoe created drama and controversy and made the edit. Emma just quietly got on with it so wasn't featured.Quote:
In week two, Emma's sole contribution was the ghastly idea of making the product out of cardboard. Zoe may not have come up with an idea, but at any rate she saw that one for the turd that it was, and she did some excellent presentations.
Zoe (and Hibad) screwed up the focus group. That was a big mistake. Emma's idea was for a collapsible storage unit that could be packed flat for transport. The material was wrong, but at least she had an idea. According to the edit, she came out with it near the end of the day when they were getting desperate for something they could make. Zoe wasn't present at the meeting, and when she's told the final idea she doesn't criticise the cardboard.Quote:
Week three
You pick up on one mistake Emma made: the quantities. Zoe made several, including getting the pricing wrong, getting the quantities wrong, and not keeping the stall tidy. I had been an early supporter; this was the episode where it started to go wrong for me. Emma didn't just work well in the kitchen. She had the idea for the theme in the first place. I think, had she been leader, they'd have done much better on this task. Quote:
Week four; both Zoe and Emma sold well.
Zoe was virtually unmanageable, and did not follow direct instructions from her team leader, even when her leader was correct. Yes, she sold well, but it's becoming clear she's a one-trick pony. Sales (and related activities like presenting) are all she's good at. Other basic things, like pricing or negotiating discounts, she gets wrong even when there's someone beside her telling her what to do.She doesn't seem able to learn. Lord Sugar criticised her manner in the first task, and has to do it again here. That's a big weakness. It ought to have been enough to disqualify her. Letting Zoe through to the final was one of Lord Sugars two mistakes. |
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#2477 |
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Forum Member
Join Date: Jul 2003
Posts: 34,226
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I think the Yasmina vs Kate final was more a case of:
Kate winning on the quality of the chocolates, whereas Yasmina winning on the quality of the marketing and a much more sensible positioning within the confectionary market. As Sugar was not looking for a chocolatier, the decision was an eminently sensible one in my eyes. |
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#2478 |
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Forum Member
Join Date: May 2009
Posts: 921
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I don't think the name was the main issue. Lord Sugar felt that pitching water at teenagers was a bad idea, and the name (and Kirsty's advert) were only additional factors.
I can't remember which girl thought of aiming it at teenagers, but maybe others can. It's a more difficult job than the boys tried. You have to create a market as opposed to get a slice of an existing one. But IMHO touting it as healthy, improving complexion etc could work. 30 & 40-something marketing people are not always the best people to judge what will appeal to teenagers. Ok they have market research etc but the girls live in a full time focus group. There is at least one mineral water targeted at children. But younger pre-teens http://www.breconwater.co.uk/content...p?id=94&type=0 no 14+ is going to want to be seen with that It's just Drip-Drop doesn't sound like anything to do with drinking plenty of water. Maybe I'm wrong and Hidr8 got vetoed by Zoe & Hibah. I do think that the moment Hibah got a rhyme, they both fell for it as a jingle that they forgot that wasn't the only part of the marketing. Great example of being so pleased with a piece of brilliance you forget what it's supposed to be doing. The black lettering seems to have been Kirsty's choice (who is from nr Aberdeen) and that really didn't help either. Her advert that it's cool for girls to get water (by any means) wasn't anywhere near as obvious as Sugar seems to require. |
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#2479 |
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Forum Member
Join Date: Jun 2004
Posts: 16,500
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Sorry - I meant Yasmina, not Kristina. The point remains. She was a dominating female salesperson.
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#2480 |
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Forum Member
Join Date: Jun 2004
Posts: 16,500
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Yes, Arjun seems like a good adjunct but not a leader. He can analyse situations but he doesn't seem creative.
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It's hard to tell. Zoe created drama and controversy and made the edit. Emma just quietly got on with it so wasn't featured.
I'd say Zoe was at the centre of drama and controversy rather than that she created it. To my mind it was Hibah who created the controversy with her resentment of Zoe's good performance. Quote:
Zoe (and Hibad) screwed up the focus group. That was a big mistake. Emma's idea was for a collapsible storage unit that could be packed flat for transport. The material was wrong, but at least she had an idea. According to the edit, she came out with it near the end of the day when they were getting desperate for something they could make. Zoe wasn't present at the meeting, and when she's told the final idea she doesn't criticise the cardboard.
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You pick up on one mistake Emma made: the quantities. Zoe made several, including getting the pricing wrong, getting the quantities wrong, and not keeping the stall tidy. I had been an early supporter; this was the episode where it started to go wrong for me.
Emma didn't just work well in the kitchen. She had the idea for the theme in the first place. I think, had she been leader, they'd have done much better on this task. Whether they would have done better had Emma been PM would have depended on a number of things, one of the main ones being whether as PM she would have forced through her notion that they should buy 800 cakes, or would have listened to Arjun and Zoe telling her otherwise, and if so, to what extent she might have compromised. Another factor would have been how she allocated the roles; I think Zoe was always going to be more use in the sales role than in the kitchen. Emma, like Zoe, would have been hampered by the fact that Adam was no use in any capacity. Quote:
Zoe was virtually unmanageable, and did not follow direct instructions from her team leader, even when her leader was correct. Yes, she sold well, but it's becoming clear she's a one-trick pony. Sales (and related activities like presenting) are all she's good at. Other basic things, like pricing or negotiating discounts, she gets wrong even when there's someone beside her telling her what to do.
In many ways, Zoe made the directly opposite error to Kirsty, who could only view the art as a saleable commodity. To some extent, you're right; Zoe is a one-trick pony. It's just that it's a pretty good and useful trick and she does it so very well. Many people have very successful careers in sales without ever acquiring skills in the other areas where Zoe is weaker. Quote:
She doesn't seem able to learn. Lord Sugar criticised her manner in the first task, and has to do it again here. That's a big weakness. It ought to have been enough to disqualify her. Letting Zoe through to the final was one of Lord Sugars two mistakes.
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#2481 |
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Forum Member
Join Date: Jun 2004
Posts: 16,500
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It's just Drip-Drop doesn't sound like anything to do with drinking plenty of water. Maybe I'm wrong and Hidr8 got vetoed by Zoe & Hibah. I do think that the moment Hibah got a rhyme, they both fell for it as a jingle that they forgot that wasn't the only part of the marketing. Great example of being so pleased with a piece of brilliance you forget what it's supposed to be doing. The black lettering seems to have been Kirsty's choice (who is from nr Aberdeen) and that really didn't help either. Her advert that it's cool for girls to get water (by any means) wasn't anywhere near as obvious as Sugar seems to require.
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#2482 |
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Forum Member
Join Date: Nov 2003
Posts: 5,397
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they found the whole replacing "ate" with 8 patronising; they didn't indulge in textspeak themselves
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#2483 |
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Forum Member
Join Date: May 2009
Posts: 921
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I think you're right that Zoe and Hibah disliked Hydr8, because they found the whole replacing "ate" with 8 patronising; they didn't indulge in textspeak themselves and maybe lost sight of the fact that they aren't necessaily typical of their age group in many respects. I don't know if Zoe vetoed it exactly (Hibah wasn't PM and couldn't have); I think she just proved more forceful than Kirsty in discussion.
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#2484 |
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Forum Member
Join Date: Oct 2006
Location: In my Opinion
Posts: 10,057
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Except a quick Director search shows he doesn't run any companies so my assumption that he simply repairs computers here and there for a bit of cash still stands.
Unless of course you can provide proof that he's actually started a legitimate business? |
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#2485 |
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Forum Member
Join Date: Mar 2009
Location: Ireland
Posts: 4,312
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Yes but choosing something positioned for the market and cheap but that didn't work hardly helps his image.
Yasmina's team had everything else right - the name, the packaging, the price. The only thing they needed to sort out was the chocolates themselves. Kate had targeted the wrong market, her packaging wasn't up to much and her pricing strategy was flawed. In fact, the only thing she did well was creating nice chocolates. |
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#2486 |
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Forum Member
Join Date: Dec 2003
Posts: 5,488
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I think it's almost a given that Sugar will pick Arjun who he has something in common with - computers/technology.
AS can easily relate to Arjun whereas Tim, well he might as well be living in another planet as far as AS is concerned. Shame really. |
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#2487 |
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Forum Member
Join Date: Oct 2006
Location: In my Opinion
Posts: 10,057
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...I thought it amusing that Zoe picked her over Emma. Emma's criticisms still rankled.....
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...I agree Tim did great in the last two episodes. I believed him when he said he could have done the final on his own. Tim also showed promise early, with his credit crunch lunch and the camping sledge. He worked hard on the cake task..
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If by "less competent than the others" you mean less competent than the other finalists, I'd largely agree (except for Kirsty, who I think was less good overall than Zoe).
But I presume you aren't saying she was the least competent of all ten contestants, because I certainly wouldn't agree with that! I think it was a bit more positive than that; I honestly think Zoe liked Hibah and actively wanted to work with her again. |
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#2488 |
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Forum Member
Join Date: Mar 2009
Posts: 1,231
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V. balanced and fair analysis, Dave. Good times! Only one bit I take issue with, and it's just a tiny detail... Quote:
I don't recall Zoe ever directly disobeying Emma in the art task. She did raise the question of discounts with the artists; she just did it in a rather apologetic way that didn't really encourage them to take her up on it.
But yes! That's a minor detail but my interpretation coloured my perception of her quite a bit - I felt it was the first of a few examples of her being a bit too brazen to make a sensible decison. |
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#2489 |
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Forum Member
Join Date: Jun 2004
Posts: 16,500
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I agree with your reason why they lost sight, they allowed their personal view to colour things. Watching the repeat a few hours ago, Hibah is the first with the Drip Drop idea, and Zoe likes it. However as we cut back to Kirsty's car, there's Hannah with Drip Drop on her pad as Zoe spells out she'd also like a bigger D. Hannah sketchs in an even bolder D than before. I think the edit timeline doth lie a little lol
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#2490 |
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Forum Member
Join Date: Jun 2004
Posts: 16,500
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Quote:
Didn't stop Zoe's embarrassing attempt at, like, "street talk", innit, with the boys in the playground...
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#2491 |
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Forum Member
Join Date: Aug 2007
Posts: 37,497
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http://www.digitalspy.co.uk/tv/s108/...nd-series.html
Another series to air this time next year .(I guess this means that we'll be seeing series 7 return to the spring meaning a shorter wait than usual after series 6 of just three to four months, which is nice after having to wait as long as we've had to for series 6.) |
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