Should boost the other 4 terrestrials.

No intention of spending my day arguing with you since you have no understanding of how the business end works - your comments make that obvious.

ITV is a business that has to generate revenue. Yoyu generate revenue by offering product that delivers what your customers want. ITVs product is delivering the audience advertisers want to reach. With regards to GMTV no advertiser wants to pay a premium to reach an audience of retirees which makes up a large bulk of the BBC Breakfast audience. Why would they - you can reach that audience at a lot lower cost per viewer later in the day?

GMTV is being relaunched to enhance the figures in the demos that count and to cut cost behind the scenes by de-layering the management structure. It wont beat BBC1 in gross viewing figures but why would you want to if that deflects from delivering the audience the customers want?

As regards football, most advertisers campaigns are front loaded to the start of the competition. Do you really want to be trying to see England shirts in week 4 of the world cup? So obviously ITV want the early games. Added to that the uncertainty factor of later rounds which doesnt make for much time to plan late campaigns.

To be fair GMTV was getting 1m v BBC 1.2m this time last year, and fast forward a year and its 0.8m v 1.5m.

There was a big display of lions with England tops on, in Sainsburys today, almost felt sorry for them, no one is going to swept away with World Cup Fever, to buy one now.

Im not a football fan, and ive been amazed at they cynical betting certain big companys have been doing £10 for every goal England score, talk about betting against the team, that company is laughing right now. They might get away with only having to pay out £10.

5-minute breakdown for the climax of last night's match:

21:00..18.66m (HD: 1.72m)
21:05..18.93m (1.74m)
21:10..19.51m (1.83m)
21:15..19.23m (1.69m)
21:20..14.95m (1.11m)
21:25..12.07m (0.72m)
21:30..10.66m (0.69m)

So, the 15-minute peak including HD was 20.8 million between 21:00-21:15.

On par with the 15-minute peak of the 2006 England primetime match which was 20.9 million, though that match didn't have as much riding on it as England had already qualified.

A great rating for the football;shame about the match itslef! Maybe ITV aren't so foolish with the soap scheduling - the BBC schedule collapsed after EastEnders had finshed and I think it would've supported the night better had it been in it's usual 8pm slot. I guess BBC1 are trying to keep EastEnders going and are not concerned about the filler while ITV are trying for a better all night share with their scheduling which is fair enough on both counts.

Big Brother did pretty well considering the late running and the inbalance of the adverts which may have led to people being driven to distraction early on and deciding to tune back in for the eviction only.

I think ITV relies on the soaps for a consistently high starting point to primetime on most nights, apart from Saturday when they use You've Been Framed and Harry Hill to the same effect.

Apart from the above,

- Lewis
- Midsomer Murders
- Benidorm
- Dancing on Ice
- Britain's Got Talent
- The X Factor
- Foyle's War
- I'm a Celebrity...
- Monday Night Thrillers
- Above Suspicion
- Doc Martin
- Champions League
- England

These are all capable of bringing in 7m+ viewers, so it's perhaps a modest list, but bear in mind the consistent run of 'I'm a Celeb...', XF, BGT and DOI as well as Monday Night Thrillers. i don't mention the National Television Awards and the Royal Variety Performance.

I don't think any schedule can hold up against an England World Cup match in primetime. I think EastEnders has done rather well, I would envisage a sub-4m figure for Emmerdale or Corrie.

You said that before about BBCs daytime audience, they were old and close to death, but you seem to have forgotten ITV Day.
ITVs bid to go upmarket and get those ABC1s that watch BBC Breakfast and the beebs daytime schedule.{you remember Solution street, an art series,Nigellas Chatshow, The 1 hour Lunchtime news, even Loose women went upmarket for a while and shortned to 45 mins] What happened to that rebrand????
Ahh but Itv aren't interested in the ABC1s that watch BBC ONE


No need to get touchy George, its fairly easy to see who the spoofer is. You still havent replied to my original post 2 hours later. You cant spin your way out of the rubbish you posted earlier. BTW you're wrong.


Again Rubbish 'ITV Wants' ITV gets what its given.Of course your advertising/Marketing excuse has nothing
to do with the original point I pulled you up on. That ITV had the upperhand in negotiations with the beeb, which must sound even Laughable in your head.

Yep advertisers would have no interest in advertising in an England Semi Final as they have spent all their money
Im sure the vast majority of the advertisers wouldn't pay huge sums to advertise on it.Especially if Itv continue with their tradition of putting the ads in the game.

A dog in the street knows how marketing and advertising campaigns are done George, please dont think your educating anyone with your basic perils of wisdom.:sleep:

With all due respect, Benidorm and the Monday Night Thrillers do not bring in 7m+.

I presume he's including timeshift, so Unforgiven, Whitechapel and Murderland all did. Benidorm was getting 6.5-6.8m without being shown in Scotland so is probably capable of 7m+ when shown in Scotland too.

Er, yes they are capable of doing so.

Benidorm consistently kept around 6.5m+ in the overnights, very near to 7m on a Friday night, not typically an evening for light entertainment on ITV.

Whitechapel was very much over 7m+, Unforgiven was 7m+ over its three episodes - those were the last two Monday Night Thrillers if I recall.

Benidorm was 5.5m to 6m in the overnights as it was against Have I Got News For You.

I can only presume you're going by the official ratings.

think during it's episodes throughout the world cup so far EastEnders has performed well given that it's been out of it's slot both times this week and one of those episodes have been up against the England match build up it's performed well.
I did think 5million or just under taking into account the earlier slot and most the younger viewers would have head to the pub early.

I see it a ITV and BBC protecing their big shows(Corrie and EastEnders)
I think 7;00pm for EastEnders last night was a brilliant move from the BBC and think starting at 8:00pm would have been stupid.
I think the BBC line-up could have been better something like

7:00pm-7:30pm EastEnders
7:30pm -8:00pm Top Of The Pops
8:00pm-9:00pm Only fools
9:00pm-10:00pm One foot in the grave or a drama or something

THe BBC seems to have done well with EastEnders putting it in the right slots but next fridays at 8:00pm seems strange

It's odd that ITV aren't chasing the ABC1 market as this is where they can make some serious money and attract new viewers. In the mid eighties ITV found that a large part of its audience was elderly and C2DE and unattractive to advertisers- so ditched programmes with a rather downmarket elderly image like Crossroads and World of Sport and replaced them with programmes such as Inspector Morse.

would not mind betteing ITV still attrcts plenty of C2DEs, and Corrie isnt getting any younger (as we have discussed before)

I wonder what figures the above would get if ITV2/3//4 and E4/More4 went pay on DTT/DSAT/Cable?

Would be great for ITV to get back to 10m+ for their 9pm drama slots.

More quality drama and potentially less ad breaks, which have really damaged the programmes/channel.

Mostly female C2DEs and you're right the bulk of the Corrie audience do seem to be older women in the North. It is a very unattractive show for teenagers, men, Southerners and the under 40s.

I would guess ITV 3 does pretty well ABC1 wise, even if it is just repeats.

Lots of remotes being used in disgust!

I think a lot of viewers didnt want to add to their annoyance by watching James Corden's show.

I find it odd that despite the ratings on view, some people feel the need to continue to endlessly discuss the same generic topics over and over again. How many times can you really discuss the scheduling of ITV's soaps? About 7 times per week?

Good ratings for the football, the BBC1 was crushed with most non-football viewers going elsewhere due to BBC1's particularly filler-ish schedule.

I'm not surprised James Corden didn't do well. It is difficult to do a live comedy show straight after such a match, and I doubt many were in the mood for a laugh. The production was poor last night, James seemed out of sorts and the two guests made James very nervous as they both were trying to be as contraversial as possible.

England going out in the group stages won't be good for either broadcaster. On one hand the BBC would only get one England match but they would also get both semi-finals, this would mean that ITV's coverage would practically be over a week before the tournament. In that last week all ITV would be left with is the third place play off that nobody cares about and the final that is simulcast on BBC1 and therefore hardly anybody will watch.

I do agree with that. Its very tiresome reading the same ideas and ITV scheduling ideas over and over with a slight tweak here and there.

I suspect there being no ITV Evening News at 6.30pm was more of a factor, with people turning away from the football build up. After all, with regional news it's 5 minutes news, 25 minutes fluff anyway so I don't think millions will have been switching to BBC1 unsatisfied by ITV's efforts.


Will be interesting to see the ratings for the final group games and whether the games on the digital channels get anything significant. Will we even get ratings for the BBC Red Button games? Can't see the match up against England v Slovenia doing too well, unless it's another bore draw and England's qualification ends up dependent on the result in the other game.