I think the BBC knew that she had no intention of staying with them and that she was just playing them to try and bump up the ITV deal. That strategy didn't work and ITV have also benefitted from avoiding a bidding war. But it sounds like there was already a very firm offer in place.
Originally Posted by Charnham:
“the BBC have made Christine look really bad, by yanking this offer out from under her, "help" is not really the right word, the BBC made there mind up for her, the only chance she had was to go back to the BBC and beg for a much lower offer, and the ITV deal is not that bad, that she needs to do that.”
I don't see why she's getting this criticism. She's 34, the fact that she's lying about her age shows that she understands the position she's in. This is her one chance to earn big money and get primetime shows. She gets to work with someone she likes on a show that is being entirely built around that pairing. She joins the biggest names in television on a channel which is commited to launching her as a primetime personality. They've worked well with their existing talent and have a strong record in entertainment.
I also don't see a breakfast show as a step down. It's not as if The One Show was prestigious itself. Granted, the current crop of GMTV hosts aren't well known but that's because they haven't been there long. Eammon Holmes & Fiona Phillips were well known figures on GMTV. In the US, breakfast shows are actually quite a big deal (particularly The Today Show).
Originally Posted by
Chris1964:
“http://www.newsoftheworld.co.uk/show...than-Ross.html
In hindsight the Ross 18 million deal has been so bad in so many ways for the BBC effectively preventing them from being a force in entertainment.”
I think there may have been a time where the BBC could have got away with that kind of mistake. They needn't worry about the cash aspect in the same way as ITV, but instead of the accountants getting annoyed and putting a stop to it, the BBC had media scrutiny.
If this goes t*ts up at ITV, then there will be a similar cutdown as the bean counters decide that it's not worth paying for talent. So far, the couple of major deals that they signed (Ant & Dec and Simon Cowell) have been hugely lucrative.
Originally Posted by Charnham:
“so much for ITV crying poverty”
Hasn't this been covered several times? It's a tiny amount of their programme budget and with lower deals for Ant & Dec and the entire GMTV team swept out, there have been some savings. It's not like regional programming, this is money being spent with the aim of getting a return.