Originally Posted by derek500:
“Last year a similar survey asked about various channels - E4HD and Five HD were mentioned. They came to pass as pay/Sky exclusives.”
The only reason those are Sky exclusives is because the market for HD is such that it is not yet viable to offer them FTA. Five HD also ran into complications with their Freeview HD bid, but that will probably end up FTA eventually.
Originally Posted by derek500:
“The current survey also asked about Sky Sports News becoming pay on DTT, we're halfway there on that already.”
A channel which BSkyB owns, so they can freely do whatever they want with it. It was probably the most predictable announcement of 2010 so far, although there was always a 50/50 chance Sky News could have gone pay instead. Instead they are cutting costs on that one and reverting to a more basic news service.
Originally Posted by derek500:
“So hardly unsubstantiated.”
It is completely unsubstantiated. Posing a scenario in a survey is one thing, it doesn't mean it is at all likely to happen. BSkyB probably feel confident that if they target C4 when they are most vulnerable, i.e. now when they are cash strapped, they will eventually get they want, but the simple fact remains that until we hear anything from Channel 4 which states they are reconsidering their digital strategy, it is nothing more than BSkyB fear mongering that you continue to spread on these forums like a doting employee.
For what it's worth, everything I have heard from Channel 4 over the years would suggest they are committed to free-to-air television, certainly much more so than ITV and Five. Some would say taking E4 free-to-air was one of the best things they ever did as the outdated pay model did not previously work for the channel. Now it's one of the most successful top performing channels in the country and is regularly winning industry awards.
With UK TV ad revenue on the rise again, it's even less likely they will switch now.