Not quite sure what to think about Lost's rating, and it makes me question some overnights, and actually a general question.
Should overnights be:
a) the amount of people who watched a programme at the specific time it was broadcast
b) the amount of people who watched a programme at the specific time it was broadcast and whoever watched it within an X amount of period after the broadcast.
As we've seen with Lost, I'm not quite sure which I'd prefer as both give quite significantly different figures.
I'd prefer to see raw figures of who watched a programme at the specific time when it was broadcast, surely that's the purpose of these things? Let's take the following two programmes which clash on a specific night:
Programme 1: 4.54m (Live + Timeshift)
Programme 2: 4.47m (Live + Timeshift)
OK, I admit that's unlikely, but let's say the majority of people watched Programme 2 live, whereas 'most' watched Programme 2 timeshifted. The overnights we see above, we'd be saying Programme 1 beat Programme 2 head-to-head, because it did. But, what if they timeshifted, in such that:
Programme 1: 0.35m timeshifted viewers
Programme 2: 0.24m timeshifted viewers
Then you'd get:
Programme 1: 4.19m (Live)
Programme 2: 4.23m (Live)
Which shows Programme 2 won and beat Programme 1 head-to-head at 9pm.
Maybe I'm being pedantic, but I'd prefer to see the raw overnights (who won what at a specific time) rather than something which takes into account who watched EastEnders at 11:35pm or This Morning at 6:20pm in the evening.
For a night like last night, you might have had:
- EastEnders viewers recording EastEnders to watch at 21:30 after the footy
- Football viewers recording the first half, joining 'in' 15-minutes later, skipping the half-time analysis (i.e. timeshifting the first half) and joining in sync as a live viewer for the start of the second-half.
However, the figures for last night might not reflect that.
I think I'll end this post with the appropriate smiley.