Originally Posted by garyessex:
“I think in terms of repeatability Corrie has to way of enhancing its viewers. For EastEnders there's the 10pm repeat which is well within viewing grasp of its demographic, and perhaps for a large amount is actually a preferable time. The Sunday recap has held its slot for decades and i think gains close to 2 million. The IPlayer is perhaps one of the nets most well known and used on demand service. Corrie on the other hand has an ungodly hour repeat on ITV2 which from what i can see has no real fixed timeslot...and ITV Player...well does anyone really use it?”
Good point. It's exactly why I don't regularly follow Corrie but do regularly follow
EastEnders, why I've managed to keep up with
Waterloo Road for so long despite rarely watching it live...
BBC iPlayer is a faultless, consistently excellent experience with high quality video.
ITV Player is a fault-ridden, consistently underpar "experience" with low quality video.
This has a knock on effect too. Think of the BBC, who "series stack" drama series. Viewers are getting savvy to this, and will not dismiss a programme because they miss the live transmission; they know they can use iPlayer to catchup with however many eps they've missed. Then, who knows, they may tune in to the majority of the rest of the season on TV.
Over at ITV, miss an episode of something and there is often little point in bothering to continue (it was probably as good as axed before the first episode transmitted

). The cumbersome ITV Player is not really used by anyone other than the mid to high tech savvy viewers - not the average joe. They'll just search for it on BBC iPlayer, not find it, then watch
The One Show instead.
Think of it this way -
it is more of a perceived burden to start following a show on ITV than the BBC. With the BBC one never thinks "sh!t, what if I'm out for an episode, then what will I do? What if I'm busy when it's on?" - they simply have iPlayer there ready. Viewers are more willing to commit to BBC programmes.
ITV need to sort out their online catchup service and bring it into line with the BBC - because it risks losing a generation of younger viewers who, currently, would pick the BBC hands down over ITV -
The X Factor and
Britain's Got Talent being the only exceptions.